Connect with us
SOFTSWISS

Affiliate Industry

Better Collective enters strategic partnership with NJ Advance Media

Published

on

Better Collective enters strategic partnership with NJ Advance Media
Reading Time: 3 minutes

 

Better Collective launches a partnership division and signs an agreement with NJ Advance Media LCC to deliver its innovative technology and content for sports betting and casino on www.nj.com.

Better Collective, the world’s leading developer of digital platforms for bookmaker information, iGaming communities and betting tipsis joining forces with NJ Advance Media LCC to bring the best in sports betting and casino content to New Jersey’s largest news site, www.nj.com.

Partnering to deliver sports betting content

The strategic partnership, which will be co-branded with Better Collective’s flagship product, www.bettingexpert.com, includes Better Collective delivering its innovative technology and content for sports betting and casino to educate and empower the New Jersey audience of online bettors and help them navigate in a market of rapid growth. In the first year, where New Jersey allowed online gambling, effective as of September 2018, the total revenue for online gambling in the state was 277 mio. USD.

The collaboration provides Better Collective with an additional marketing channel to market, operate, and manage customer contacts to the betting and casino operators holding New Jersey betting licenses. The details of the financial terms of the partnership remain undisclosed. However, NJ Advance Media LCC will receive a fixed license payment and all future revenue generated in the partnership will be split between the parties balanced in favour of Better Collective.

Jesper Søgaard, CEO of Better Collective: “We aim to make sports betting and gambling entertaining, transparent and fair, and a partnership with a big brand like NJ Advance Media LCC and nj.com, which is clearly the go-to site for news and entertainment in New Jersey, allows us to empower millions of American online bettors, which is one of our key objectives.”

“This innovative partnership – in my mind – very well illustrates the future of the fierce media market. I think we will see more partnerships like this, and we will definitely be able to really benefit from each other’s expertise. I am proud that NJ Advance Media LCC has chosen us to assist them in developing their business,” continues Jesper Søgaard.

Danny Ortiz, VP of Strategy and Innovation at NJ Advance Media LCC: “We are excited about our new partnership with Better Collective and the value it will provide our readers.  As online gaming becomes more prevalent in New Jersey, it was important for us to partner with someone whose core values align with ours.  Better Collective was the clear choice because of their proven responsibility to journalistic standards, compliance and their commitment to fighting gambling addiction.  We look forward to a long-standing partnership.”

In connection with the transaction, Better Collective has established an office in New York. The partnership is the first of its kind set up by Better Collective. The media partnership division will be headed by former editor in chief of Metroxpress Denmark, Simon Hovmand-Stilling, who joined Better Collective late 2018 as Director Group Media Sites.

 

About Better Collective:

Better Collective’s vision is to empower iGamers through transparency and technology – this is what has made them the world’s leading developer of digital platforms for betting tips, bookmaker information and iGaming communities. Better Collective’s portfolio includes more than 2,000+ websites and products, including bettingexpert.com, the trusted home of tips from expert tipsters and in-depth betting theory. Better Collective is headquartered in Copenhagen, Denmark, and listed on Nasdaq Stockholm (BETCO).

About NJ Advance Media LCC:
NJ Advance Media is a data-driven marketing agency and the #1 provider of local news in New Jersey. The company focuses on developing a real-time approach to reporting news, sports and entertainment content across all platforms and devices, and drives daily conversations and engages millions through quality journalism on NJ.com, lehighvalleylive.com, newsletters, social channels and print publications, including The Star-Ledger and other daily and weekly newspapers throughout the state. As part of Advance Local, NJ Advance Media’s clients benefit from first-party data on more than 170M devices owned by consumers of 11 affiliated websites across the US. Providing insights into consumer behavior that is categorized into relevant targetable audiences, NJ Advance Media’s knowledge, experience and resources lead to innovative and effective cross-channel marketing solutions for clients locally, regionally and nationally.

 

Continue Reading
Advertisement




Prague Gaming & TECH Summit 2024

Affiliate Industry

The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024

Published

on

The Nomination Committee’s Proposal of Catena Media’s Board of Directors at the Annual General Meeting 2024
Reading Time: 2 minutes

The Nomination Committee of Catena Media proposed re-election of the following members of the Board of Directors:

Øystein Engebretsen

Theodore Bergquist

Adam Krejcik

Sean Hurley

The Nomination Committee proposed that Erik Flinck and Dan Castillo be elected as new members of the Board of Directors.

Göran Blomberg, Esther Teixeira-Boucher and Austin Malcomb have declined re-election as board members.

The Nomination Committee proposed that there will be six (6) members of the Board of Directors, changed from seven (7).

The Nomination Committee also proposed Erik Flinck to be elected as Chairman of the Board of Directors.

Erik Flinck, born in 1980, currently provides high end business consulting combined with serving as Chairman for the digital health startup, dr HUD. Mr Flinck previously served as Head of BCG Sweden and has extensive experience from corporate management, growth and turnarounds from nearly 20 years of Management Consulting and serving as Head of Group Strategy and M&A at Sandvik AB. He has a Masters Degree in Engineering (Software development and Financial Mathematics) from the Royal Institute of Technology in Stockholm and a Masters Degree in Business and Administration from Stockholm University and Stockholm School of Business.

Born in 1980, Dan Castillo has accumulated over 20 years of experience across startups, growth companies and turnarounds. Since 2015, Castillo has invested in Catena Media, maintaining a close watch on its progression, especially after its IPO in 2016. He has previous experience of listed board work in Kotipizza which Orkla acquired in 2018. He currently serves on the boards of five companies in different sectors, including Quartr.com in Fintech and Hope Studios in movie production. His academic background includes studies in Finance and Economics at Linköping University.

The Nomination Committee of Catena Media consists of:

Nicklas Paulson, representing Investment AB Öresund (chair of the nomination committee)

Marianne Stenberg, representing Second Swedish National Pension Fund

Martin Zetterlund, representing Niklas Karlsson

Göran Blomberg, chairman of the board of Catena Media.

Continue Reading

Affiliate Industry

SOFTSWISS is Best Platform Solution in Asia

Published

on

SOFTSWISS is Best Platform Solution in Asia
Reading Time: 2 minutes

 

SOFTSWISS, an international tech company with over 15 years of experience in iGaming, celebrates its resounding success in Asia, triumphing in two categories at the Asia Gaming Awards. 

The Asia Gaming Awards convenes key stakeholders from the Asian gaming sector – operators, regulators, suppliers, and service providers – to celebrate achievements within the industry. In 2024, SOFTSWISS earned recognition in the categories of Best One-Stop Platform Solution and Best Affiliate Marketing Solution.

With over 15 years of experience in the iGaming industry, SOFTSWISS crafted a robust ecosystem of products that allows its clients to create an iGaming business from scratch. Having a complete range of products and solutions for online gaming and betting, SOFTSWISS also offers innovative tools for player engagement and a comprehensive system of services.

Over 860 brands employ SOFTSWISS’ software to provide an exceptional player experience to more than six million players from different regions all over the world. Notably, 80% of SOFTSWISS clients are satisfied with the company’s products and services, according to a survey conducted by the leading marketing agency Kantar.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, shares his delight: “SOFTSWISS is proud to acquire the esteemed Best One-Stop Platform Solution Award, which testifies to the outstanding contributions of our company to the development of the Asian gaming industry. We express our earnest gratitude to our dedicated team for their tireless efforts and our valued clients for their trust, pivotal to our success.”

Another well-deserved award belongs to Affilka by SOFTSWISS, a modular and feature-rich software platform which helps manage, track, and analyse affiliate performance. 

According to Kantar’s survey, held at the end of 2023, Affilka’s customer satisfaction rate was 8.1 out of 10. At the same time, 97% of respondents expressed satisfaction with Affilka’s service.

Boasting a client’s portfolio of more than 320 iGaming brands in 2023, the affiliate marketing platform shows almost two times YoY growth in affiliate GGR.  

Anastasia Borovaya, Head of Affilka by SOFTSWISS, comments on the recent victory: “We are proud to achieve this recognition in the Asian gaming market. Our team puts a lot of effort into constantly evolving product performance. Let this accolade fuel our unwavering commitment to innovation and excellence, driving us forward as we continue to serve our clients with the highest standards of quality and service.”

Since the beginning of the year SOFTSWISS has already gained such prestigious accolades as Responsible Gaming, Crypto Company, Platform Provider, Software Supplier, and others. The esteemed awards, namely IGA, GGA EMEA, SiGMA Eurasia, EGR Nordics, SiGMA Africa, Asia Gaming Awards stand as obvious recognition of SOFTSWISS’ significant contribution to the iGaming industry all over the world. 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

Continue Reading

Affiliate Industry

North Star Network Acquires MrFixitsTips.co.uk

Published

on

Reading Time: 2 minutes

 

North Star Network is proud to announce its acquisition of MrFixitsTips.co.uk as it increases its footprint in the United Kingdom market and adds another heritage brand to its sports media portfolio.

With a 14-year legacy of providing tips and predictions content, MrFixitsTips.co.uk becomes North Star Network’s second major signing of 2024, following on from its seven-figure acquisition of SportsMole.co.uk, which was announced publicly on February 29.

It now joins existing media properties including Top Mercato, Afrik-Foot, Trivela, Premier League Brasil and Vringe to expand North Star Network’s international footprint while giving North Star Network another power asset focused at a United Kingdom audience.

“I want to thank the team at MrFixitsTips.co.uk for its trust,” the co-founder of North Star Network, Julien Josset, said. “MrFixitsTips.co.uk is one of the most credible tipster services in the United Kingdom. Working closely with the MrFixitsTips.co.uk team and our internal experts, we aim to provide more value to the existing community.”

Founded in 2010, MrFixitsTips.co.uk has grown to become a recognised multi-sport authority in the sphere of United Kingdom betting news and tips.

“We’re thrilled to have worked with North Star Network to secure an ambitious future for MrFixitsTips.co.uk,” a spokesperson for MrFixitsTips.co.uk said. “It has demonstrated great vision for the site and shown a tremendous professionalism in our dealings. We are 100% confident that it is perfectly placed to take the operation to the next level.”

North Star Network is delighted to continue working with the MrFixitsTips.co.uk team, with a view to growing the audience, developing the tips and betting news and expanding the site with its creative, data-driven approach to sports media.

North Star Network is a leading sports media group operating sports brands across 30 countries. With a headcount of 85 people, the company is headquartered in Paris, France, with offices in Lille, France, and Sao Paulo, Brazil.

Continue Reading
Advertisement
Alpha Affiliates
Advertisement

EveryMatrix

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending

Get it on Google Play

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.