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9stacks Becomes the First Indian Poker Company to Win the EGR Award

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9stacks Becomes the First Indian Poker Company to Win the EGR Award
Sudhir Kamath, CEO 9stacks receiving the EGR Award.
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India’s fastest growing online platform, 9stacks, becomes the first Indian Poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. This is no small feat since 9stacks’ poker marketing campaign was recognized globally and was declared the best in the world. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet).

The EGR award, handed out at the Marketing & Innovation Awards 2019, is probably the most prestigious marketing award handed out to companies in the online gaming industry globally. The campaigns which contributed most to 9stacks bagging the award were the poker rap song “Hustle Hai” and “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (9stacks’ target audience) through new age digital platforms. According to the judges, “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%.”

The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values.

This year 9stacks will continue to disrupt the Indian poker industry with its new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online.

 

About 9stacks:

9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leaderboard prizes.

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NODWIN GAMING BRINGS THE EXCLUSIVE HINDI BROADCAST OF APAC LAST CHANCE QUALIFIERS

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NODWIN GAMING BRINGS THE EXCLUSIVE HINDI BROADCAST OF APAC LAST CHANCE QUALIFIERS
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The Hindi broadcast will run on Nodwin Gaming YT channel from 11-17 October

South Asia’s Leading esports company NODWIN Gaming is all set to do the exclusive Hindi broadcast of the Asia Pacific Last Chance Qualifiers dated from 11-17 October on Nodwin’s official Youtube channel.

The APAC LCQ will play the best teams from Korea, Japan, China, Southeast Asia and South Asia in the penultimate qualifiers for the Valorant Champions Tour. The South Asia region saw an open door to the APAC LCQ through the Valorant Conquerors Championship by Nodwin Gaming that earned the winner a slot in the qualifiers for VCT. Indian team Global Esports emerged victorious and advanced to the APAC LCQ.

For the first time in PC esports history, South Asia witnessed a total peak viewership of 60K and garnered 6 million views for the whole tournament. Out of which 76.6% was for the Hindi broadcast alone. The hype and the reception for the India qualifiers and the Grand Finals were phenomenal considering the number of people tuning in to watch the matches. The Grand Finals of VCC happened to be El-Classico, the synonym for the greatest rivalry in the Indian Valorant circuit between Global Esports and Velocity Gaming. The tournament ended with Global Esports winning 3-2 in a nailbiter. From losing India Qualifier #1 to winning the title, GE won hearts and praises from all around the world. We will get to see them competing in APAC LCQ for a slot in VCT.

“APAC LCQ is taking the finest team forward and we can’t wait to see how the competition pans out. After giving a great reception for VCC, I’m sure the fans will be eager to watch the LCQ as well and what could have been better than a dedicated Hindi broadcast by Nodwin itself. Let’s make our presence felt. All the best to the lads at Global Esports, make us proud”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.

“LCQ broadcast in Hindi is a great way to bring our community together to cheer for Global Esports, and when you have the entire region rooting for you, anything is possible! Personally, I am a big fan of Global Esport’s journey so far and I will definitely be rooting for them on the Hindi broadcast on Nodwin Gaming’s channel. Do drop by to send some luck to the boys. All excited to see some Skrossi supremacy”, said Sukamal Pegu, Publishing Leader, India & South Asia, Riot Games

The hype created from the Valorant Conquerors Championship by NODWIN Gaming solidified the region’s presence in the global map of Valorant esports and its journey in the VCT.

The exclusive Hindi broadcast is aimed at bringing a local flavour to great competition for the ardent lovers of the game and the tournament in India.

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Sands China, BOC Macau to Launch Co-branded UnionPay Credit Card

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Sands China and the Bank of China Macau Branch have unveiled plans to issue a co-branded UnionPay credit card for Macau residents next month.

According to Sands China, the cooperation is in line with the initiative of “jointly promoting connections between electronic payment systems in the Greater Bay Area” as proposed in the Outline Development Plan for Guangdong-Hong Kong-Macao Greater Bay Area, and the newly released general plan for building a Guangdong-Macao in-depth cooperation zone in Hengqin.

It also seeks to enhance payment convenience while supporting the recovery of the tourism industry.

“Through the collaboration, the two parties will leverage their respective strengths to provide the public with better and more convenient leisure, entertainment and payment experiences,” Sands China said.

The cooperation was formalised at a signing ceremony on Tuesday, attended by Dave Sun, Senior VP and CFO of Sands China Ltd, and Chan Hio Peng, Deputy General Manager of Bank of China Macau Branch.

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iSoftBet signs aggregation deal with Mikadogames

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iSoftBet signs aggregation deal with Mikadogames
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iSoftBet, the leading online games supplier and content aggregator, has agreed an aggregation partnership with Japanese arcade-style slots provider, Mikadogames.

Offering an alternative to narrative-rich gameplay since it was founded in 2017, Mikadogames creates innovative games and animations inspired by Japanese anime cartoons.

The deal will see a selection of Mikadogames’ GLI certified games added to iSoftBet’s aggregation offering, including the provider’s skill-based sports titles such as The Penalty Kid and Darts Roulette and its fruit machine-inspired Pachinko slots.

Active in 20 regulated global markets, iSoftBet asserts its reputation as an industry leading supplier by providing some of the biggest operators with top performing casino games and the quickest route to market via its aggregation platform, engagement tools and services.

Denisa Csepregi, Commercial Aggregation Manager at iSoftBet, said: “We are always scanning the market for up-and-coming providers that employ unique approaches in game design, and Mikadogames do just that.

“The addition of their exclusive content to our aggregation offering is the first step in what we hope will be a great relationship with even more unique content to come.”

Keiko Tsunego, IT Manager at Mikadogames, said: “iSoftBet’s distinguished aggregation platform adds considerable value to the brand’s name and to our subsequent partnership. We are very satisfied with the agreement and look forward to seeing how our relationship materialises in the months ahead.”

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