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9stacks Becomes the First Indian Poker Company to Win the EGR Award

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9stacks Becomes the First Indian Poker Company to Win the EGR Award
Sudhir Kamath, CEO 9stacks receiving the EGR Award.
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India’s fastest growing online platform, 9stacks, becomes the first Indian Poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. This is no small feat since 9stacks’ poker marketing campaign was recognized globally and was declared the best in the world. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet).

The EGR award, handed out at the Marketing & Innovation Awards 2019, is probably the most prestigious marketing award handed out to companies in the online gaming industry globally. The campaigns which contributed most to 9stacks bagging the award were the poker rap song “Hustle Hai” and “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (9stacks’ target audience) through new age digital platforms. According to the judges, “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%.”

The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values.

This year 9stacks will continue to disrupt the Indian poker industry with its new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online.

 

About 9stacks:

9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leaderboard prizes.

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Planet Sport makes India debut with B2B push

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Planet Sport makes India debut with B2B push
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The sports media specialist is offering a range of development and content services to operators, suppliers and affiliates targeting the high-growth region

Planet Sport, the B2C and B2B sports media specialist, has made its debut in the fast-growing Indian market where it will be offering a full suite of products and services to operators, suppliers and affiliates targeting the region.

This includes website and app design and development, plus the delivery of editorial content in both English and Hindi. Content will be written by native speakers based on the ground in India who have a knowledge of both sports and betting.

Content will initially be offered on key sports such as cricket, major football leagues and competitions, tennis, esports, hockey and badminton with more to follow. Planet Sport will also be offering its proprietary Live Score Centre to deliver up to date information on any sport with ultra-low latency.

The company has already signed its first client in India and is in late stage talks with others as it prepares to make a significant push into the market with its B2B services.

Dean RaysonHead of Sales for B2B Betting at Planet Sport, said: “This is a major milestone for Planet Sport as we see the Indian market as having tremendous potential and one where our B2B products and services can help a wide range of stakeholders leverage the opportunity on the table.

“In particular, we are proud to be able to offer editorial content en-masse in Hindi as we believe this sets us apart from others in the market. India really is the place to be, and this is the first in a number of exciting developments on the B2B side of the business.”

The news comes shortly after Planet Sport launched its innovative Planet Vision live casino cross-sell tool that allows operators to integrate video and live odds streams into the live casino environment to deliver continued engagement between each bet.

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OCA Signs Strategic Partnership Agreement with Tencent

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The Olympic Council of Asia (OCA) has signed a strategic partnership agreement with the Chinese internet and technology giant Tencent to promote the development of electronic sports in Asia with Asian Electronic Sports Federation through the Asian Electronic Esports Development Conference.

The signing of a Memorandum of Understanding took place during the Asian Electronic Sports Development Conference on Thursday, January 20 held jointly by the OCA and the Asian Electronic Sports Federation (AESF), which is the governing body for esports in the continent.

The conference and MOU signing ceremony, themed “Blooming in Asia”, was conducted online and attended by the OCA Director General, Husain Al-Musallam, AESF President Kenneth Fok, Tencent Senior Vice President Steven Ma and other officials from AESF and Tencent.

Esports will be appearing in the OCA’s 19th Asian Games in Hangzhou, China from September 10-25, 2022 for the first time as an official medal sport after being a demonstration sport at the 18th Asian Games in Indonesia in 2018.

The OCA Director General said: “The Olympic Council of Asia is delighted to build up a strategic cooperation with Tencent. We are sure that Tencent’s technology and innovation will help the OCA and the Asian Electronic Sports Federation create more exciting possibilities for the digital electronic sports industry in Asia.”

The parties discussed the development of esports and of traditional sports in Asia as well as the OCA-AESF “Road to Asian Games” continent-wide project already in place for Hangzhou 2022.

Tencent’s Steven Ma thanked the OCA for its trust and said Tencent would continue to support the OCA in promoting the long-term development of esports and traditional sports in general, and in preparing for the 19th Asian Games Hangzhou 2022. He promised that Tencent would work with Asian countries to jointly create an esports culture with Asian characteristics and promote the prosperity and development of the esports industry in Asia and around the world.

AESF President Kenneth Fok said: “The significance and progress of the Road to Asian Games will determine national team selection for Asian countries across various esports titles and mark an important step for the inclusion of esports in national level multisport competitions.”

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HOMEBOIS AND ESPL ENTHRONED THE 1ST MLBB ACADEMY CHAMPION

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HOMEBOIS AND ESPL ENTHRONED THE 1ST MLBB ACADEMY CHAMPION
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Online-Driven ESPL and Esports Titan HomeBois Finally Wraps Up In Search For The Next Professional MLBB Stars Among The Malaysian Grassroot Community

Esports Players League (ESPL), the global esports tournament and platform provider with main focus on amateur or grassroot esports community and HomeBois, a Malaysian esports business and production organisation recently announced On Air Esports as the winner of The Academy Championship MLBB 2021. Taking home the grand prize of RM800 in terms of monthly allowance, Sekyss (MVP) and teammates beat Team SKT T1 during the Grand Final to claim the Champion title and will go through a series of intensive coaching as well as once-in-a-lifetime opportunity to be trained in a gaming bootcamp under HomeBois’ guidance for upcoming major tournaments locally and globally.

The Academy Championship MLBB 2021 featured close to 512 registered teams from all over Malaysia battling it out in an intense qualifying round of matches, which took place on 13 to 16 December 2021. The top eight teams advanced to the League and Playoffs Stages from 20 December 2021 till 11 January 2022 with the Grand Finals happening on the next day where Team On Air Esports battled dauntlessly to emerge as the deserved champion beating team SKT T1 with a clean 3-0 sweep.

Muhd Haqqullah aka Sekyss, the MVP of this tournament mentions that, “I’m totally grateful for this wonderful achievement. I believe every single opponent worked really hard to win this tournament. As for The Academy, I believe this is a platform for me and my team to go further in this career. Thank you to On Air Pipol for their huge support, without them, me and my team can’t make it. This achievement is proof that Esports is not just about the game, but it defines who you are as a person. I do believe that without continual growth and progress, such words as improvement, achievement, and success have no meaning.”

“Homebois is now not only focusing on the competitive arena, but also venturing into the field of live streaming and producing new talents in the lifestyle and entertainment industry. The Academy is part of our initiative to develop new talents in the industry and we are extremely happy with the results that it brings till this day,” says Tuan Azrin Izzuddin “Avaaa” Tuan Abu Bakar, Project Director of HomeBois.

Stephanie Kuan, ESPL’s Head of Marketing & Community Development shares that “as HomeBois is already a big player in the Malaysian esports league, we are glad to be able to collaborate with them as well as contribute as much as possible in realising their vision to provide a comprehensive platform for the community, which already aligns with ours. It is an honour for us to be present in the rise of these new champions and at the same time are excited for future collaborations to bring more immersive experience among the grassroots esports community”.

This championship is a part of HomeBois’ talent acquisition and development programme in search for hidden talents among the esports community to join in The Academy. These talents will be trained in every aspect of becoming professional esports players with massive chances to represent HomeBois in big tournaments. This will also open up better career opportunities in the esports industry and educate the talents on digital broadcasting skills.

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