India’s fastest growing online platform, 9stacks, becomes the first Indian Poker company to win the prestigious eGaming Review (EGR) award in London for the best poker marketing campaign of the year. This is no small feat since 9stacks’ poker marketing campaign was recognized globally and was declared the best in the world. The other nominees in the category were the two global heavyweights: The Stars Group (Pokerstars) and The Kindred Group (Unibet).
The EGR award, handed out at the Marketing & Innovation Awards 2019, is probably the most prestigious marketing award handed out to companies in the online gaming industry globally. The campaigns which contributed most to 9stacks bagging the award were the poker rap song “Hustle Hai” and “Pokerface with Gopal Datt” web series which focused on reaching out to millennials (9stacks’ target audience) through new age digital platforms. According to the judges, “Hustle Hai rap song earns points alone but the numbers speak for themselves: revenue per month 217% and wagered amount 257%.”
The selection criteria included the commercial success of the campaign, originality, and creativity, direct results of marketing campaigns in terms of the acquisition, revenue, and demonstration of achieving core objectives and enhancing brand values.
This year 9stacks will continue to disrupt the Indian poker industry with its new marketing campaigns, targeting a very wide audience, especially those who haven’t played poker online.
9stacks is India’s fastest growing online poker platform which provides a fun gaming experience with its easy-to-use interface, fastest withdrawals, attractive promotions and leaderboard prizes.