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ICOx Innovations Announces Launch of sBetOne Inc., to Develop Opportunities for Celebrity-endorsed Branded Digital Currencies in Golf Betting and eSports Betting for US Regulated Markets

George Miller

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ICOx Innovations Announces Launch of sBetOne Inc., to Develop Opportunities for Celebrity-endorsed Branded Digital Currencies in Golf Betting and eSports Betting for US Regulated Markets
Reading Time: 2 minutes

 

sBetOne Advisory Board includes key industry leaders including Gabe Hunterton 
(Bellagio, City of Dreams Casino Macau, Starwood Casino) 
and Advisors with over $1 Billion in exits in online gambling companies

ICOx Innovations Inc., which designs, builds and manages branded digital currencies so organizations can grow their businesses by attracting, engaging and retaining customers, announced today that sBetOne Inc., its subsidiary, has established its inaugural Advisory Board and Board of Directors and is developing opportunities for branded digital currencies and blockchain platforms for the US regulated online gambling market.

sBetOne’s initial focus will be on celebrity-sponsored golf sports betting and eSports betting markets, which are targeted to be two of the fastest growing sports betting markets benefiting from the opening of state-by-state gambling regulations in the US.

sBetOne features

  • Digital wallet and currency development for Celebrities and Brands driving lower transaction costs and stronger customer data management for brands involved in sports betting
  • Digital wallet and branded currency for reduced friction to wager and transact online for end users in a compliant regulated environment
  • Making sports betting more socially entertaining for fans and the celebrities / brands they follow
  • Enabling sports betting to become more mainstream with peer-to-peer (P2P) and freemium (free-to-play) games

sBetOne’s Board of Advisors and Board Members include

  • Gabriel Hunterton – sBetOne Board of Advisors, former Property President City of Dreams Casino and Hotel Macau, former COO Galaxy Macau and former CEO of iTeam fantasy sports
  • David Flynn – sBetOne Board of Advisors, former CEO VeraJohn.com, former CCO NYX Gaming (sold to Scientific Gaming for $500M), and former Head of Poker Network at Ongame (sold to BWIN for $500M)
  • Ashley Sandyford Sykes – sBetOne Board of Advisors, former Exec. Vice President Digital Games for Scientific Games, former Head of Microgaming Quickfire casino platform, and former Head of Business Unit at OpenBet (sold for $250M)
  • Aaron Wagner – sBetOne Board of Directors, founder Wags Capital
  • Rick Dugdale – sBetOne Board of Directors, an American Film producer and President/CEO Enderby Entertainment, a film and television production company
  • Cameron Chell, sBetOne Chairman, ICOx Innovations Chairman and Co-Founder

“We are excited to announce our new Advisory Board for sBetOne Inc. This group of internationally renowned experts in the regulated online gaming space will help us to craft winning strategies in the US online gambling market which Deloitte forecasted to grow from $4.9B to $287B in the next 5 years due to new state by state legislation. sBetOne will leverage the ICOx platform for celebrity-sponsored, branded digital currencies in this high growth market, offering lower cost transactions and new brand-wide data-driven loyalty and rewards models.”, said ICOx Innovations President Bruce Elliott.

Gabe Hunterton, former Property President City of Dreams Casino and Hotel Macau and former National Director of Marketing for Bellagio Las Vegas, noted, “Sports betting in the US is going mainstream. As it becomes a much more widely accepted form of entertainment, I believe the market is massively undervaluing the mid to long term value that will be created in this exciting and regulated sector. I look forward to helping the sBetOne team with its clear product, marketing and regulatory focus which will be positioned to win in the long term.”

The sBetOne sports betting platform is being developed to include regulated sports betting, peer-to-peer betting (P2P), sports betting tournaments and freemium/play-for-free options, all with advanced geo-fencing, know-your-customer (KYC), anti-money laundering (AML), money transmitter business licensing (MSB) regulatory requirements and branded digital currencies as permitted.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

“The Godfather of Esports Racing” Takes Top Step at Millennial Esports

Zoltan Tundik

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https://www.nissanusa.com/gt-academy.html
Reading Time: 2 minutes

 

Darren Cox, Founder of Nissan’s famed GT Academy, now behind the wheel as CEO

Millennial Esports Corp. (“Millennial” or the “Company,” TSX VENTURE: GAME, OTCQB: MLLLF), has appointed Darren Cox as company CEO and President, effective immediately. The founder of Nissan and Sony’s GT Academy, Cox previously served as Nissan’s Head of Global Motorsport. Also the man behind World’s Fastest Gamer, Cox has spent more than two decades immersed in the automotive, motorsport, and gaming industries, earning the moniker “The Godfather of Esports Racing.”

“Darren has proven throughout his career and during his time with Millennial that he is an innovative thinker with an innate ability to get things done,” said Board member Peter Liabotis. “In appointing Darren as CEO, we have not only secured the best man for the job, we have also reaffirmed our commitment to esports racing and marketing data for the growing esports industry.”

Cox made his mark in the motorsport industry as Global Motorsport Director for Nissan and head of Global Sales and Marketing for the Nissan Motorsport Brand. During his time with Nissan, Cox was responsible for the ground-breaking GT Academy program between 2008 and 2015, which took PlayStation gamers and turned them into international racing drivers for the Japanese manufacturer.

Previously, during his 18-year tenure at the Renault Nissan Alliance, Cox held several senior positions including Digital Marketing Director for Europe where he was responsible for, amongst other areas, customer data for marketing. It was in this role that Cox first realized the incredible value of data collection and analysis.

“I have seen the potential of Millennial Esports from day one and am excited to shape the company’s future with the talented group of people we have assembled,” said Cox in welcoming his move from Global CMO and President to CEO and President.

“That future is an unwavering focus on esports racing and data provision for the esports industry as a whole. These are still white spaces with a huge upside in terms of revenue that we can exploit through a combination of my background and our assets, such as our in-house gaming studio Eden Games and our data experts at Stream Hatchet.”

Cox replaces hospitality and technology industry veteran Steve Shoemaker, who has successfully completed his work in restructuring the company. “Steve has done a tremendous job leading the company to focus on its core esports racing and data analytics assets while reducing its overhead cost structure and moving the company towards profitability. We would like to thank Steve for his efforts in positioning the company for its next phase of growth and wish him well in his next endeavour,” said Board member Bryan Reyhani.

About Millennial Esports Corp.
Millennial Esports Corp. (MEC) recently restructured its business and leadership team. MEC now focuses exclusively on two areas – esports racing and esports data provision. With publishing, IP, content, and data expertise in its portfolio, combined with a new board and management team, MEC is ready to lead the rush to profitability in the esports industry.

MEC aims to revolutionise esports racing and the racing gaming genre via its industry-leading gaming studio Eden Games (Lyon France) which focuses on mobile racing games and its unique motorsport IP, including World’s Fastest Gamer (created and managed by wholly-owned subsidiary IDEAS+CARS, Silverstone UK).

Building on the leading position of Stream Hatchet (a Barcelona, Spain-based wholly-owned subsidiary) MEC provides robust esports data and management information to brands, sponsors, and industry leaders. This data allows the esports industry to use this data to monetize the huge number of eyeballs in the gaming and esports space.

SOURCE Millennial Esports Corp.

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eSports

IDN Media Officially Enters Esports By Acquiring ggwp.id

George Miller

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IDN Media Officially Enters Esports By Acquiring ggwp.id
Photo Source: idn.media
Reading Time: 2 minutes

 

IDN Media officially enters the eSports industry by acquiring GGWP.ID, the leading eSports media in Indonesia. Ricky Setiawan, who is the founder of GGWP.ID, will keep his role as the CEO of a 60-people team of GGWP.ID.

The eSports industry has grown rapidly in the past few years, especially in Indonesia. Understanding the potential, IDN Media believes that eSports’ massive growth is just the beginning. It is indicated by the increase number of eSports players, viewers, and enthusiasts in Indonesia. As a result, 2019 and 2020 are projected to be the years of eSports by many industry experts.

As a one-stop eSports company, GGWP.ID will have 4 main business units: 1) eSports Media, 2) eSports Tournament Platform, 3) eSports Team, and 4) eSports Creative. eSports Media is a multi-platform media for eSports enthusiasts in Indonesia. eSports Tournament Platform is a platform that allows eSports enthusiasts to create and organize tournaments by themselves instantly. eSports Team is a professional eSports team that competes in popular games. eSports Creative is a multi-platform digital agency focusing on brand storytelling, content creation, and online activation.

In addition, GGWP.ID also hosts the leading gaming event in Indonesia, Game Prime, together with BEKRAF (Badan Ekonomi Kreatif) Republik Indonesia /  IACE (Indonesian Agency for Creative Economy) and AGI (Asosiasi Game Indonesia) – an Indonesian game association.

IDN Media is aiming to make GGWP.ID become the ‘ESPN’ of eSports in Indonesia and would like to change the perception about eSports from its stereotypical perspective – that playing games brings negative impacts. In fact, eSports can improve intelligence, teamwork, focus, and strategic thinking for Millennials and Gen Z. Through GGWP.ID, IDN Media wants to build more awareness and exposure of the opportunities that eSports can bring to society, including to eSports players, enthusiasts, content creators, and brands.

Winston Utomo, Founder & CEO of IDN Media – “We are very excited to enter the eSports industry and work together with Ricky and the whole GGWP.ID team. We believe that the eSports phenomenon has just begun. With GGWP.ID, we envision to create the biggest and most impactful eSports company in the region for Millennials and Gen Z.”

Ricky Setiawan, Founder & CEO of GGWP.ID – “We are very thrilled to join IDN Media and to work together with Winston, William, and the whole IDN Media team. As the leading media company for Millennials and Gen Z in Indonesia, IDN Media can help us reach more audience and accelerate our vision to make eSports available for everyone.”

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eSports

NBA 2K League – Week 11 Recap

George Miller

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NBA 2K League - Week 11 Recap
Photo Source: 2kleague.nba.com
Reading Time: 2 minutes

 

LARRY’S MOMENT: Receiving more than 138,000 votes on Twitter, Tim “oLARRY” Anselimo of Cavs Legion GC won the first-ever ESPY for “Best Esports Moment” for his return to the NBA 2K League after being shot multiple times at the tragic mass shooting at a gaming tournament in Jacksonville, Florida, in August 2018. oLARRY sustained three gunshot wounds in the incident and had to learn to hold the game controller differently. Click here to learn more about oLARRY’s story. 

THE FAB FIVE: During Week 11, the NBA 2K League announced five finalists for the 2019 Intel Performance NBA 2K League Most Valuable Player Award: Blazer5 Gaming’s Nidal “Mama Im Dat Man” Nasser, Celtics Crossover Gaming’s Albano “oFAB” Thomallari, Kings Guard Gaming’s Michael “Bp” Diaz, Magic Gaming’s Brendan “Reizey” Hill, and 76ers GC’s Ethan “Radiant” White. Notably, all five are point guards and two (Reizey and Bp) are rookies. Click here for complete information on the 2019 NBA 2K League Awards. 

MO MONEY, NO PROBLEMS: With two victories in Week 11, T-Wolves Gaming extended their regular-season winning streak to six games. Rookie small forward Jordan “JMoneyRep817” Martinez cashed in 57 total points in the two games, earning him the Intel Player of the Week Award for Week 11. The Texas-native netted 25 points and four assists in a 70-61 victory over Knicks Gaming while adding 32 points and seven steals in an 82-42 win over Heat Check Gaming.

THE SHOWCASE IS BACK: On Friday, August 2 at 7 p.m. ET, the league will tip off the 2019 Finals weekend with the second annual NBA 2K League Showcase – a tournament featuring professional NBA 2K League players and influencers from the worlds of sports and entertainment. Confirmed participants include former NFL player Jeremy Maclin, music artist Ponce De’Leioun, content creator FlightReacts, content creator SGK7, and content creator GirlGamerChas. The event will take place at the NBA 2K League Studio Powered by Intel in Long Island City, New York and will be livestreamed on Twitch and YouTube.

WEEK 11 RECAP

Wednesday, July 10: 

  • Knicks Gaming 61 @ T-Wolves Gaming 70 
  • Pistons GT 62 @ Raptors Uprising GC 72 
  • T-Wolves Gaming 80 @ Heat Check Gaming 42 
  • Lakers Gaming 68 @ Pistons GT 43 
  • Raptors Uprising GC 55 @ Heat Check Gaming 63 

Thursday, July 11: 

  • Wizards District Gaming 60 @ 76ers GC 76 
  • Knicks Gaming 79 @ Hawks Talon GC 67 
  • Celtics Crossover Gaming 65 @ Lakers Gaming 60 

Friday, July 12: 

  • NetsGC 53 @ Wizards District Gaming 72 
  • 76ers GC 71 @ Pacers Gaming 55 
  • Grizz Gaming 80 @ NetsGC 51 
  • Pacers Gaming 67 @ Hawks Talon GC 75 
  • Celtics Crossover Gaming 53 @ Magic Gaming 48 
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