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Racing Post and Ladbrokes launch first paperless betting shops

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Racing Post and Ladbrokes launch first paperless betting shops
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Ladbrokes has become the first high street bookmaker to launch the new Racing Post Digital Betting Shop Display in two retail shops in Dublin and Galway. The digital product showcases the content that has wallpapered bookmakers for more than 20 years in a new interactive digital format.

The launch saw customers introduced to the new paperless shop during the retail giants busiest week in Galway, coinciding with the summer festival. The new product displays the runners and riders of all UK and Irish racing throughout the day with live Ladbrokes prices.

The digital displays are supplemented by interactive touch screens which give in-depth form on every horse racing across the globe that day. Ladbrokes customers are able to compare the detailed form for horses side-by-side whilst getting the most up to date odds on screen. For more casual racing customers, the new interactive touch screens contain key Racing Post content including verdicts and the predictor.

At the launch of the digital display, Head of  Operations and Product at Ladbrokes, Philip Chubb spoke about the advancement of the tech approach Ladbrokes are taking in-store.

He said: “At Ladbrokes, we pride ourselves on our forward-thinking approach and we’re delighted to launch our first paperless shops. Launching them here in Galway during the summer festival and in Dublin has been a huge success. The screens look great and contain even more content than before.’’

Philip went on to discuss how vital it was that Racing Post was included in the tech transition: “The Racing Post Betting Shop Display has been plastered to every betting shop wall across our estate for over 20 years. It was vital for our customers to see Racing Post content available in our digital shops as we know just how valuable it is. It looks great in the shops and has gone down really well with punters who have been interacting with the screens all week.”

Alan Pepperell, B2B Head of Retail with Racing Post expressed his excitement at the digital transition taking place in retail stores: “If you look at the general retail landscape most high street stores are becoming more tech-driven and we know bookmakers are no different. Our newspaper and betting shop display has been a stable of bookmakers over the past 20 years and we are delighted to now be at the forefront of Ladbrokes digital transition.”

Alan then discussed the advancement of the tech behind the Racing Post display and touchscreens: “The tech in the displays is second to none and we now offer customers more content than ever before. Being able to give full form, live odds and verdicts on all UK and Irish racing in-store, at the touch of a button means punters are armed with the best information to help make their selection.”

Philip Chubb and Alan Pepperell were speaking at the launch of the Racing Post Digital Betting Shop Display in Ladbrokes on High Street, Galway, Ireland.

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eSports

Allied Esports and Cyberathlete Championship Series teams up with Challengermode to host SI2022 Open Qualifiers

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Allied Esports and Cyberathlete Championship Series teams up with Challengermode to host SI2022 Open Qualifiers
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Leading global esports platform Challengermode has teamed up with Allied Esports and Cyberathlete Championship Series to host the European and North American open qualifiers for the 2022 Six Invitational – the last chance for competitors to make it to the Rainbow 6 World Championships in Montreal.

The winner of the open qualifiers for each region will win a spot at the SI2022 finals being held in Montreal, Canada next February. There they will have a chance to compete against the best professional teams in the world for a prize pool of $3million. The Group Stage will take place from February 8th-12th, playoffs from February 14th-20th, with the Grand Final happening on February 20th 2022.

Organised by Allied Esports and the Cyberathlete Championship Series (CCS), the first Qualifier starts 4th December, with tournament sign-up now available for any hopeful teams across Europe or North America. Only one slot is up for grabs from each regional qualifier of North America, Europe, Latin America and Asia Pacific, so expect competition to be fierce.

Philip Hubner, CBDO at Challengermode said: “Having Allied Esports and the Cyberathlete Championship Series choose Challengermode as the platform to host open qualifiers for the SI2022 competition is a wonderful endorsement of our ability to make the highest levels of esport competition open to anyone. CCS is a pillar of the community tournament scene for Rainbow 6 in North America, and Allied has been instrumental in elevating the level of competition across Europe. We couldn’t be more excited to be working with such impressive organisers, and hope that players will enjoy competing using the Challengermode platform to play on the biggest stage in the Siege year, and even potentially become World Champions.”

Rob Walker, founder of the Cyberathlete Championship Series said: “The support Challengermode has been able to offer through its automated tournament platform has made scaling the open qualifiers to any size we may need exceptionally easy. We’ve been extremely happy with the usability and versatility of the tools they’ve been able to provide, and we look forward to working closely with Challengermode to offer as many teams as possible the chance to compete at the highest level of competition for Rainbow 6 Siege.”

Leon Groenewoud, CEO Europe and VP Gaming & Esports at Allied Esports added: “We’re incredibly excited to be producing the European qualifiers for the SI2022 in our Hamburg studio. Being able to rely on Challengermode to once again provide the best platform to administrate the tournaments frees us up to focus on providing the best possible production services to elevate creators, competitions and content across the esports industry.”

Interested teams can sign-up for the chance to qualify for the World Championship in R6 with SI2021 through the Challengermode website here. Open qualifiers will run from 4th-18th December, with North American Qualifiers viewable via the official CCS Twitch channel and European Qualifiers via the official Rainbow 6 Twitch Channel.

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Compliance Updates

IGT Reaffirms Responsible Gaming Leadership with World Lottery Association Certification

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IGT Reaffirms Responsible Gaming Leadership with World Lottery Association Certification
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Company’s lottery operations recertified for WLA’s Corporate Social Responsibility Standards and Responsible Gaming Framework for Suppliers

International Game Technology PLC announced that its lottery operations, including iLottery, have been recertified by the World Lottery Association (“WLA”) for WLA’s Corporate Social Responsibility Standards and Responsible Gaming Framework for Suppliers. WLA created the responsible gaming standards to minimize the impact of problem gambling by promoting a worldwide accreditation program for gaming industry operators and suppliers.

“Responsible gaming is engrained into the fabric of what we do at IGT, from our products to our people and programs, it remains at the forefront of all decisions,” said Wendy Montgomery, IGT SVP, Marketing, Communications and Sustainability.“This recertification from WLA reinforces our leadership and commitment as a responsible vendor, as well as demonstrates the effectiveness of our responsible gaming technologies that we provide to our lottery customers worldwide.”

“IGT is one of the most influential responsible gaming leaders in the gaming industry,” said Mélissa Azam, WLA Senior Corporate Social Responsibility Manager. “Its decades-long responsible gaming commitment spans the Company’s products and solutions and is a key component of its corporate culture. The WLA fully supports this recertification for IGT’s lottery operations and congratulates IGT on its continuing dedication to responsible gaming and corporate social responsibility.”

A WLA-approved assessor, EY, conducted the assessment of IGT’s lottery operations to determine its WLA recertification. EY provided an independent auditor’s report on IGT’s alignment with the eight sections of the WLA standards, including research, employee programs, product and service development, remote gaming environment, advertising and marketing communications, client awareness, stakeholder engagement and reporting.

IGT continues to reinforce its commitment to responsible gaming by adhering to eight globally adopted Responsible Gaming Guidelines; working collaboratively with its Responsible Gaming Advisory Group; launching tailored employee e-learning courses on responsible gaming and problem gambling; publicly releasing its corporate wide responsible gaming policy; and continually updating and following its global advertising and marketing communications Code of Principles.

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Asia

‘Penta Amateur League’ December to feature BGMI, November results announced

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‘Penta Amateur League’ December to feature BGMI, November results announced
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Gaming and esports company, Penta Esports, has announced that ‘Battlegrounds Mobile India’ (BGMI) will be the esports title of ‘Penta Amateur League’ December 2021 edition with a prize pool of ₹5,00,000. Registrations have started and squads can enter the tournament on Penta Esports’ platform.

The qualifiers of the tournament will run from 13th to 21st December. The finals will be broadcast live on Penta’s Facebook page and YouTube channel from 28th to 30th December. The broadcast will be preluded by the ‘Penta Talk Show’ on 25th December.

The ‘Penta Amateur League’ is exclusively for amateurs and semi-professional esports athletes and teams. The games chosen for the tournament throughout the league will be platform agnostic and will include PC, console and mobile titles. Season 1 of the league will run for six months, October 2021 to March 2022, with a monthly prize pool of ₹5,00,000, adding up to a total prize pool of ₹30,00,000.

The November 2021 edition of the league featured Valorant. The playoffs took place from from 26th to 28th November with team God Particles winning the tournament 3 – 1 in a best of 5 match finals against Nogas Esports.

The broadcast of the playoffs were preluded by the Penta Talk Show, with the caster and host discussing the qualifiers, team journeys and discussing possibilities for the playoffs. The final day of the playoffs also saw an opening music performance by singer and songwriter, Sushant Satija prior to the matches.

Said Penta Esports co-founder and head of esports Kiran Noojibail “Our aim is to provide aspiring esports athletes of the country with a platform to showcase their skills and earn recognition. BGMI is a popular title in India and this tournament will be a stepping stone for budding esports athletes of this game to come to the limelight .”

The complete details of the league are available on Penta Esports’ platform, pentaesports. com. The platform is a one stop destination for all things Penta, including match schedules, match results, VODs of tournaments and leagues, content, news, announcements and much more.

Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.

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