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Greentube extends Latin American reach with BetPlay

George Miller

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Greentube extends Latin American reach with BetPlay
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Greentube, the NOVOMATIC Interactive division, has launched with Colombian operator BetPlay, making for another significant partnership as the company expands its footprint in the emerging region.

Following a seamless integration, a selection of popular titles from the supplier’s diverse portfolio are now live with BetPlay and available through the operator’s digital platforms. Since BetPlay went live with Greentube content on July 19th, titles such as Aztec PowerTM, Apollo God of the Sun, Amazing Stars and Book of RaTM Bingo have quickly established themselves as player favourites. Also, Sizzling HotTM deluxe and Lucky Lady’s CharmTM – international land-based classics which have been successfully adapted for online and mobile channels – are gaining a foothold and quickly building a fan base among Colombian players.

BetPlay is one of the largest operators in Colombia, which in 2016 became the first South American country to establish a licensing framework for online gaming. The industry has since developed at an astonishing rate, and Greentube’s content has proven successful in delivering interactive, cross-selling opportunities to local operators looking to strike gold in the promising market.

Michael Bauer, Greentube CFO/CGO said: “BetPlay has a great reputation in Colombia with a strong market presence. Adding their name to our operator network puts us in an excellent position to become the go-to B2B supplier in the region. Our Colombian client base continues to grow from strength to strength, and with our large portfolio of games already delivering results for our partners, we expect our market position to expand rapidly.”

Carlos Mora, Director of Product and Operation at BetPlay, said: “Providing top quality entertainment to our customers is the center of our operational strategy, and with Greentube’s high quality titles we have been able to boost our interactive offer. The company’s player-focused approach together with its deep knowledge of international markets make Greentube a great match for BetPlay. I am certain that this partnership will deliver fantastic results for both parties.”

BtoBet Press Releases

BtoBet Reaches Agreement With Salsa Technology To Expand Casino Content

George Miller

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BtoBet Reaches Agreement With Salsa Technology To Expand Casino Content
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Salsa Technology has been buoyed by the news of a fresh content partnership with sportsbook and iGaming platform provider, BtoBet.

Salsa Technology’s market-leading Video Bingos will be integrated onto BtoBet’s Neuron 3 platform  enhancing its casino offering during the COVID-19 crisis. BtoBet’s ongoing mission is enabling operators to retain current players and shift engagement from sports betting to other alternative immersive verticals. The new deal will enable BtoBet customers to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D and the Latin American classic Jogo dos Bichos Praia.

BtoBet’s CMO Sabrina Soldà added that Salsa Tech has proved to be innovative with its Video Bingo portfolio, with its content proving to be popular amongst a wide range of players. Soldà further added that during these times characterised by a shortfall in the sportsbook vertical, BtoBet further seeks to add appealing content to all verticals amongst which its online casino portfolio, ensuring a wide range of content diversity to its partners.

Salsa Technology’s Global Business Development Manager Victor Arias said “BtoBet works tirelessly to deliver diverse content and its mission has never been so important as the sporting calendar currently looks unrecognisable. We’re proud they have chosen to add our Video Bingos to enhance the iGaming experience.”

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Latin America

UniversalSoft to integrate Golden Race’s all-in-one solution

George Miller

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UniversalSoft to integrate Golden Race’s all-in-one solution
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Award-winning Virtual Sports and Betting Technologies provider, Golden Race, has signed a partnership with Latin American UniversalSoft.

Thanks to this deal, Golden Race will have its all-in-one solution integrated through the net of Universal Soft betting shops and online platforms.

Horse racing company UniversalSoft is one of the main companies operating in Perú, Chile, Ecuador and Venezuela, with more than 500 retail points of sale over those countries.

“It is always good to strengthen our presence in Latin America. It is a very special market for us and we dedicate all of our efforts to give Latin American gambles the best quality in our virtual games and sports. Thanks to Universal Soft’s net of casinos, betting shops and online platforms we will be able to bring our product to more people”, says Martin Wachter, Golden Race’s CEO and Founder.

“We are very happy to include Golden Race’s all-in-one solution in our betting shops and online platforms. They are market leader and we want our customers in Latin America to have the best and most complete gambling offer. We are sure that our client will love this new addition to our gaming portfolio,” explained Henry Daniel Tapia, Universal Soft’s CEO and Founder.

Golden Race’s all-in-one solution integrates successful Spinmatic’s slots, Hollywood TV’s live games and, of course, Golden Race’s virtual sports in a single API.

 

ABOUT GOLDEN RACE:

Golden Race is a leading developer and provider of award-winning virtual sports and betting solutions. Being the global leader in virtual football league play and pre-recorded video sports, the company generates more than 15 million tickets per day through major partners around the world.

Golden Race’s games have been licensed and certified in the most demanding jurisdictions and are currently available in over 50,000 shops and more than 400 websites.

In 2019, Golden Race was recognised as best virtual sports provider in Central & Eastern Europe, Southern Europe and the Baltics by the CEEG Awards, the SEG awards and the BSG awards respectively. The company also received two SBC Awards in the same year.

Founded in Malta in 2006, Golden Race has now more than 300 employees, owning several major brands in the industry, including Spinmatic in the area of Slot development and the live games provider HollywoodTV.

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Latin America

MGA Games to be launched in Mexico with partner Betway.mx

George Miller

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MGA Games to be launched in Mexico with partner Betway.mx
Reading Time: 2 minutes

 

·Betway.mx players will now be able to access the most successful casino slot games and video bingos developed by MGA Games.

·MGA Games continues to launch new high-quality game productions while opting for localization as their key differentiating factor.

MGA Games —the leading Spanish company in the development and localization of slot games and online video bingos for global game operators— recently launched their newest game creations through Mexico’s popular gaming platform Betway. A part of the Betway Group, Betway.mx is a proved leading provider of casino entertainment games, bingo, poker and sports bets in all Central and Latin America.

The new partnership will give Betway.mx players access the most successful casino slots and video games developed by MGA Games. So far, titles such as Gold Mermaid by Renata González, GT World Challenge by Andy Soucek and Josef Ajram’s Epic Broker (included in the MGA Games’ Hyperrealism Series) made the wonders of players and operators alike by displaying a spectacular hyper-realistic design. MGA Games also features a wide range of technically advanced, smartphone-based video bingos such as Calaca Party Bingo, Bingo Mariachis, Bingo Zeus and Circus, among many others.

“MGA Games feels honored that such a large operator as Betway Mexico vouched for our game productions and decided to include them in their casino games catalogue,” says Joan Sanahuja, CEO of MGA Games.

“We managed to achieve such a dazzling number of recent launches in Latin America thanks to our high-quality, constantly varying content. We also count with an incredible post-sales follow-up team and the latest gaming technologies —two of the features most valued by our partner operators,” claims Sanahuja.

Anthony Werkman, Betway CEO, said: “MGA Games have a proven track record, and we are especially delighted to work with them in Mexico. Their suite of games is one of the most innovative in the market, and we have every confidence MGA Games’ offering will be hugely popular with our players in Latin America.”

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