Industry News
Don’t Gamble with Passwords – With MIRACL, it’s one PIN and You’re In
Revolutionising passwords. Introducing the world’s first 100% software multi-factor authentication.
This August, tech market disruptor MIRACL Gaming Solutions, launches a highly innovative, new authentication solution for the gaming sector – MIRACL Trust®.
Challenging the increasingly out-dated concept of passwords and stored credentials, this new, highly-secure solution is set to revolutionise the way online gaming platforms provide authentication for online financial transactions.
Utilising cutting edge military-grade cryptography and 7 patents to form what’s called a Zero Knowledge Proof, MIRACL Trust® requires no personal user data to be either stored or sent for an authentication and uses a simple 4-6 PIN digit concept for access. There is no database associated with MIRACL Trust® that could represent a GDPR liability and there is no risk of credential stuffing, man-in-the-middle or phishing attack – three of the most common cybersecurity threats.
MIRACL already supplies the world’s only 100% software, multi-factor authentication (MFA) PIN based solution to customers such as banking giant Crédit Agricole and consumer credit leader, Experian. MIRACL Gaming Solutions provides the opportunity for gaming sites to capitalise on this new, highly secure authentication too.
Passwords are currently the cause of 81% of hacks and 70% of support queries. These two factors are responsible for a large proportion of customer churn so addressing them will boost gaming operators’ customer retention and their overall profitability.
CEO of MIRACL, Rob Griffin comments, “Everyone hates usernames and passwords; users and operators alike. They represent the single biggest threat to safe online gaming and need to be replaced immediately. During the last year, the body of usernames and passwords that is for sale on the dark web has ballooned so things have reached a tipping point that has rendered them no longer fit for purpose in a real-money gaming environment with growing regulatory pressure and fraud considerations. It is time to re-evaluate. MIRACL Trust® enables secure log-in and transactions across browser or app, mobile or desktop with a 4 digit PIN, supported by patent-awarded IP that enables the most secure multi-factor authentication on the market. It’s a world first and a concept that I believe is a no-brainer for the highly active online gaming sector. ”
In gaming, access devices are very personal to given users. Without knowing the actual identity of a given user, it is impossible to manage responsible gaming, protect customers’ assets, mitigate fraud and support self-exclusion. The MIRACL Trust® provides binary proof that ties a given user to given authorised access devices.
Its’ MFA is in-app and entirely cross-platform, providing a consistent user interface. Since it works in-app, there is no impact on conversion rates from users having to check non-secure messages outside the app. MIRACL Trust® works in browser and desktop without requiring a mobile.
The timely global release comes ahead of the SBC Betting on Sport show this September where the product will be officially launched on stand K22.
The platform operates with a ‘pay as you go’ model that is cost effective and manageable. The MFA software based concept is highly secure and the PIN number easily memorable for users. A message for the online gaming sector – stop gambling with outdated passwords. With MIRACL’s ‘one pin and you’re in’ – it’s as simple as that.
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
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