eSports
Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”
Company enters market with a unique production partnership with SNEAKY BIG
Scott Smith and Jason Baker, alongside esports holding company GG Group, are pleased to announce the formation of Do Not Peek Entertainment. The production company, located in Scottsdale, Arizona, is embedded in the 15,000 square foot, state-of-the-art production facilities of SNEAKY BIG. Through this partnership, Do Not Peek Entertainment will produce original content as well as offer a variety of production services across the gaming industry to developers and publishers, tournament organizers, esports team organizations, influencers, content creators, and more.
With professional experience in the space dating back to 2001, combined, Scott and Jason have worked for nearly every major tournament organizer in a senior production capacity, multiple AAA video game publishers, and are credited with innovating many of the processes and techniques considered industry standard today.
“Content is king at Do Not Peek Entertainment,” said Do Not Peek Entertainment Managing Director and Co-Founder Scott Smith. “Our goal is to create top notch original programming and provide world class solutions and services to our clients.”
As the company looked for the optimal location, it was important to find the right balance of cutting-edge technology, proximity to the West Coast hub of esports, room to expand, and affordability for the industry. Managing Director and Co-Founder Jason Baker noted that, “Selecting SNEAKY BIG as our production partner was the obvious choice for us. It’s a world class facility with top of the line technical capabilities. Just a short flight out of LA, SNEAKY BIG provides ease of access to West Coast talent but without the premium cost.”
Smith added that, “Working in a fully decked out studio allows you to focus your energy on creative ideas, and with this setup, the possibilities are endless.”
Founded in 2016 by well-known businessman Bob Parsons, SNEAKY BIG is one of the most technologically advanced production facilities in the country. In the past three years, the company has made a name for itself, working with some of the nation’s biggest brands such as CNN, the History Channel, CBS Sports, NFL Network, Turner Sports, and ESPN.
“SNEAKY BIG was built to offer a wide range of capabilities to clients in any sector, and we are excited to expand our work into the world of gaming and esports,” said Marianne Guenther, CEO of SNEAKY BIG. “Do Not Peek Entertainment is on the cutting edge of this booming industry, and we are proud to welcome them into the SNEAKY BIG family.”
As the gaming and esports industries continue to grow and attract an ever-increasing number of eyeballs, the demands for quality content are escalating. Both endemic and non-endemic brands entering esports/gaming are expecting more from their partners in terms of high caliber commercial content and professional execution. The team at Do Not Peek will leverage years of experience and the technology at SNEAKY BIG to create new and innovative gaming and esports content.
About Do Not Peek Entertainment:
Do Not Peek Entertainment is an esports and gaming content production company located in Scottsdale, Arizona. The company was co-founded by esports veterans Scott Smith and Jason Baker, alongside esports holding company GG Group. It offers a wide range of services across the industry in addition to original content production. To learn more visit www.dnpeek.com or contact [email protected].
Jason has been creating gaming content since 2001. He helped launch Turner’s Eleague and Blizzard’s Overwatch league. Scott has had a long and storied career in gaming and esports. He was a founder of GotFragTV, and an owner and COO of team Evil Geniuses, and currently acts as an advisor to the Counter-Strike Professional Players’ Association, the first independent player association in esports. GG Group is an esports holding company based in Toronto, Canada, founded by a diverse group of esports entrepreneurs, investors, media professionals, and a blue-chip London based private equity firm.
About SNEAKY BIG:
Located in North Scottsdale and encompassing more than 15,000 square feet, SNEAKY BIG is one of the largest, most technologically advanced production facility in the nation. The studio offers a setting for live remote television production, commercial shoots, rehearsals and recording sessions, web/media production, press conferences, corporate training/videos, music videos, post-production and video editing, color correction, photography and events. To learn more visit www.SNEAKYBIG.com.
SNEAKY BIG is part of YAM Worldwide, Inc., home to the entrepreneurial operations of Bob Parsons. Other core businesses include: BIG YAM, The Parsons Agency, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, The YAMWOOD Foundry and Southern Thunder Harley-Davidson. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.
Source: GLOBE NEWSWIRE
eSports
Apeiron Partners with TALON and United Esports To Bring Web3 Esports to Both East and West Markets
Apeiron, the first-ever web3 god game, today announced a partnership with Hong Kong-based TALON and LA-based United Esports to host the Apeiron x TALON Nova Tournament.
Apeiron is a dapp x god game x roguelite x battle arena, combining classic with modern gameplay to create a unique entertainment experience. The tournament will feature two conferences, each hosting eight top players from around the world. The goal is to showcase Apeiron’s PvP to the world, with the Eastern Conference (Asia) scheduled for April 4-6 and the Western Conference (Americas) for April 11-13.
The tournament will follow a double-elimination bracket format, with matches being best-of-3 matches and the final matches being best-of-5. Each player will bring 3 decks, each with a different Avatar, and once a deck has won a game, it may not be used again within that set. The total prize pool is $30,000, split equally between the two conferences, with rewards ranging from $750 to $5,000 for the top Apeiron competitors.
Participation is by invitation only, and fans influence the selection by requesting their favorite Key Opinion Leaders (KOLs) to join. The participants include notable members of the Web2 and Web3 gaming space, including:
Web2
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(East) League of Legends pro player Tsai “GreenTea” Shang-Ching, Thailand content creator gamtoh and Wild Rift analyst Kitiphat “Cyberclasher” Kanjanapiphat
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(West) top TeamFightTactics player RobinSongz, content creator and chess Woman Grandmaster Nemo, master of card games Deathsie, the most viewed English Hearthstone streamer Rdu.
Web3
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(East): GamingGridX founder Yellow Panther, Axie Infinity player 1437, GGChronicles’ raiden, crypto gamers, esushima
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(West): Content creator orangie, content creator Brycent, US content creator rojan, Twitch streamer ralo, METAT8 Esports founder Elijah Flowers
“We are excited to partner with TALON and United Esports from both the East and West to bring competitive web3 esports to a wider audience seeking strategic and fast-paced gameplay. Apeiron’s unique gaming experience challenges players’ strategic thinking, reflexes, and ability to improvise, offering an exhilarating experience for both streamers and viewers to witness and share the most epic clutch moments and comebacks,” commented Frank Cheng, CEO of Foonie Magus.
“The appetite and opportunity for esports within the Web3 space continues to grow and what we love about Apeiron is that it has a low floor making it easy to come in and play, but a high ceiling for experienced players to grow into their mastery of the game,” said Jazz Tham, Co-Founder of TALON.
eSports
TEAM VITALITY DOUBLES DOWN FOR TWO COPENHAGEN MAJORS IN COUNTER STRIKE AND ROCKET LEAGUE
Team Vitality, the world’s leading esport club, is set to take part in two key events on the esport calendar, both taking place simultaneously in Copenhagen. Firstly, the first Major in the history of Counter-Strike 2 at the Royal Arena. And then, the Major of the Rocket League scene at the KB Hallen Arena. Together, the French trio will attempt to regain their position as leaders on the international scene after winning the 2023 World Championships in Düsseldorf. TEAM VITALITY’S QUEEN TEAM AIMS TO MAINTAIN ITS REIGN Team Vitality’s squad enters the first Counter Strike 2 Major, taking place at the Royal Arena in Copenhagen, with the determination to defend their title after reigning supreme at the BLAST.tv Paris Major 2023. With renewed energy, commitment and determination, the new Team Vitality era promises to be explosive. This new Major would be an opportunity for the team to achieve back-to-back Major victories, obtain a new star on their jersey, and maintain its heritage as champion of the scene. With star player ZywOo’s contract renewal until 2026, Team Vitality gains renewed energy and commitment, heralding a new era of determination. These renewals reinforce the team’s dedication to finding and nurturing esports talent and support their competitive mission of maintaining their top position in esports. As the team’s cornerstone, ZywOo’s exceptional skills elevate Team Vitality’s competitive edge and inspire the entire organisation in its quest for excellence in esports. “We will arrive in Copenhagen with a desire to make a good impression. For some players, this will be their first Major. For the players, arriving with the title of world champions, poses a significant challenge as they strive to live up to the expectations of being considered the best in the world. But for the team, it will be an opportunity to put our preparation to the test, evaluate if we have made the right decisions, and show our determination. Our ambition is strong, we are led by the best player in the world – ZywOo – we can only aim for the top spots.” explains Fabien ‘Neo’ Devide, co-founder and President of Team Vitality. TEAM VITALITY’S ROCKET LEAGUE ROSTER READY TO DEFEND ITS LEADERSHIP Reigning world champion and record-holders of the first perfect split in the history of the game, Team Vitality’s Rocket League team returns to the forefront to defend its leadership on the international scene from March 28 at the KB Hallen Arena in Copenhagen. Made up of the crème de la crème of French players with Zen, Radosin and Alpha54, the Team Vitality team is driven by the desire to add even more titles to its list of achievements. The new coach of the roster, the former world champion FairyPeak!, will also be able to prove himself behind the screen by pushing his players to surpass themselves. Together, the team hopes to win first place and remain the number 1 team on the French-speaking and international scene. “RLCS Copenhagen, stands as a new competition where Team Vitality must take its stand and defend its title. This new season has been challenging, particularly in terms of player support. Currently, we find ourselves in a transitional period, where the team is still digesting their status as World Champions. This Major is an important competition, serving as a bridge towards our main objective which is to win the Worlds at the end of the year. In any case, we are going to Copenhagen with the aim to achieve.” recalls Fabien ‘Neo’ Devide, co-founder and President of Team Vitality. DEFINING THE IMMERSIVE EXPERIENCE FOR ALL FANS, FROM PARIS TO COPENHAGEN Within the Royal Arena, Team Vitality will have a dedicated booth to welcome its fans and organise meet & greets with the players. This will also be an opportunity to (re)discover the V.Hive club application through a 100% winning digital experience. To celebrate this historical moment where both of the French Club’s formidable rosters take centre stage, Team Vitality along with its official audio partner, JBL Quantum, has crafted an array of captivating experiences for its fans on the stand including:
IN PARIS FROM THE BUZZING V.HIVE Team Vitality fans who did not have the chance to travel to Copenhagen will also have the opportunity to follow their teams thanks to EVNIA and Crédit Agricole. In Paris, viewing parties will be held at V.Hive from March 21 to 31. Finally, Team Vitality and its partner Unilever are launching a unique gourmet initiative with Ben & Jerry’s named: Major Delivery. From March 20 to 29, fans can order delicious Ben & Jerry’s ice cream with the code ‘VITALITYMAJOR’ directly from the UberEats app. Team Vitality fans will benefit from a discount and will automatically be entered into a giveaway to have the chance to win a trip to attend the second Rocket League Major. “It is an exceptional opportunity to have these two esports events at the same time and in the same place. Particularly in a city like Copenhagen where the culture of esports is well established and respected. This is why Team Vitality and its partners have made an effort to curate experiences for our fans who have travelled there, but also for those who remain at home. I am delighted that we were able to bring our partners on board this new adventure, signalling an important step for the club, and an opportunity to cement our leadership in the international scene.” said Nicolas ‘Nico’ Maurer, co-founder CEO of Team Vitality.
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eSports
Tundra Esports Announces Partnership with Repeat
Tundra Esports, The International 11 Champions and a leading name in Dota 2, announces its partnership with Repeat, an esports tournament platform, part of the Sony Interactive Entertainment (SIE) family, the home of PlayStation®. This collaboration will introduce the Tundra Thursday Pub Smash, a dynamic esports league catering specifically for the Dota 2 community.
Over the next eight weeks, starting March 21st aspiring players are invited to register their Steam ID on the Tundra Thursday Pub Smash homepage, which will automatically track the players’ in-game scores, ranking them accordingly. The league is aimed to give seasoned veterans and Dota 2 players the opportunity to compete in their respective online matches with the chance to win exciting rewards, including a $4,000 prize pool and exclusive Tundra merchandise.
The partnership between Tundra Esports and Repeat is a union of shared values and a mutual commitment to excellence in esports, helping to bring together Dota 2 enthusiasts from around the world to showcase their skills and passion for the game.
Anthony Graham, Co-Founder & Director of Esports at Tundra Esports:
“We are proud to join forces with Repeat in launching Tundra Thursday Pub Smash, this partnership underscores our shared vision of empowering gamers and fostering community engagement through innovative esports experiences”.
Registration for Tundra Thursday Pub Smash is now open to all Dota 2 enthusiasts worldwide.
Join Tundra Esports and Repeat as they embark on this journey within Dota 2. For the latest updates and announcements, follow Tundra Esports and Repeat on social media.
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