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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”

George Miller

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Esports Veterans Scott Smith & Jason Baker Announce the Formation of Production Company “Do Not Peek Entertainment”
Reading Time: 3 minutes

 

Company enters market with a unique production partnership with SNEAKY BIG

Scott Smith and Jason Baker, alongside esports holding company GG Group, are pleased to announce the formation of Do Not Peek Entertainment. The production company, located in Scottsdale, Arizona, is embedded in the 15,000 square foot, state-of-the-art production facilities of SNEAKY BIG. Through this partnership, Do Not Peek Entertainment will produce original content as well as offer a variety of production services across the gaming industry to developers and publishers, tournament organizers, esports team organizations, influencers, content creators, and more.

With professional experience in the space dating back to 2001, combined, Scott and Jason have worked for nearly every major tournament organizer in a senior production capacity, multiple AAA video game publishers, and are credited with innovating many of the processes and techniques considered industry standard today.

“Content is king at Do Not Peek Entertainment,” said Do Not Peek Entertainment Managing Director and Co-Founder Scott Smith. “Our goal is to create top notch original programming and provide world class solutions and services to our clients.”

As the company looked for the optimal location, it was important to find the right balance of cutting-edge technology, proximity to the West Coast hub of esports, room to expand, and affordability for the industry. Managing Director and Co-Founder Jason Baker noted that, “Selecting SNEAKY BIG as our production partner was the obvious choice for us. It’s a world class facility with top of the line technical capabilities. Just a short flight out of LA, SNEAKY BIG provides ease of access to West Coast talent but without the premium cost.”

Smith added that, “Working in a fully decked out studio allows you to focus your energy on creative ideas, and with this setup, the possibilities are endless.”

Founded in 2016 by well-known businessman Bob Parsons, SNEAKY BIG is one of the most technologically advanced production facilities in the country. In the past three years, the company has made a name for itself, working with some of the nation’s biggest brands such as CNN, the History Channel, CBS Sports, NFL Network, Turner Sports, and ESPN.

“SNEAKY BIG was built to offer a wide range of capabilities to clients in any sector, and we are excited to expand our work into the world of gaming and esports,” said Marianne Guenther, CEO of SNEAKY BIG. “Do Not Peek Entertainment is on the cutting edge of this booming industry, and we are proud to welcome them into the SNEAKY BIG family.”

As the gaming and esports industries continue to grow and attract an ever-increasing number of eyeballs, the demands for quality content are escalating. Both endemic and non-endemic brands entering esports/gaming are expecting more from their partners in terms of high caliber commercial content and professional execution. The team at Do Not Peek will leverage years of experience and the technology at SNEAKY BIG to create new and innovative gaming and esports content.

 

About Do Not Peek Entertainment:
Do Not Peek Entertainment is an esports and gaming content production company located in Scottsdale, Arizona. The company was co-founded by esports veterans Scott Smith and Jason Baker, alongside esports holding company GG Group. It offers a wide range of services across the industry in addition to original content production. To learn more visit www.dnpeek.com or contact info@dnpeek.com.

Jason has been creating gaming content since 2001. He helped launch Turner’s Eleague and Blizzard’s Overwatch league. Scott has had a long and storied career in gaming and esports. He was a founder of GotFragTV, and an owner and COO of team Evil Geniuses, and currently acts as an advisor to the Counter-Strike Professional Players’ Association, the first independent player association in esports. GG Group is an esports holding company based in Toronto, Canada, founded by a diverse group of esports entrepreneurs, investors, media professionals, and a blue-chip London based private equity firm.

About SNEAKY BIG:
Located in North Scottsdale and encompassing more than 15,000 square feet, SNEAKY BIG is one of the largest, most technologically advanced production facility in the nation. The studio offers a setting for live remote television production, commercial shoots, rehearsals and recording sessions, web/media production, press conferences, corporate training/videos, music videos, post-production and video editing, color correction, photography and events. To learn more visit www.SNEAKYBIG.com.

SNEAKY BIG is part of YAM Worldwide, Inc., home to the entrepreneurial operations of Bob Parsons. Other core businesses include: BIG YAM, The Parsons Agency, Scottsdale National Golf Club, YAM Capital, YAM Properties, Parsons Xtreme Golf (PXG), Harley-Davidson of Scottsdale, GO AZ Motorcycles, Spooky Fast Custom Finishing, The YAMWOOD Foundry and Southern Thunder Harley-Davidson. In 2012, Parsons and his wife Renee founded The Bob & Renee Parsons Foundation.

 

Source: GLOBE NEWSWIRE

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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eSports

ProSiebenSat.1 Extends Deal with Virtual Bundesliga

Niji Narayan

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga
Photo Source: mutabor.de
Reading Time: 1 minute

 

German media company ProSiebenSat.1 has extended its rights agreement to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL). ProSiebenSat.1 first secured rights to the VBL in December 2018 and has agreed to extend this commitment into the 2019–20 VBL Club Championship season.

Through the deal between the DFL and 7Sports, the umbrella brand for ProSiebenSat.1’s sports business, fans will be able to follow the 2019–20 VBL Club Championship live on free-to-air television channel ProSieben Maxx, www.eSports.com and virtual.bundesliga.com.

Meanwhile, 7Sports has increased its stake in eSports GSA from 50 to100%. The deal means the brand and domain of the news portal www.eSports.com will be transferred to 7Sports. The acquisition takes effect following the insolvency of 7Sports’ former joint venture partner eSports.com AG.

So far, 7Sports has focused on the German-speaking markets of Germany, Austria and Switzerland. However, through the complete takeover of eSports.com, 7Sports will build its international activities. Stefan Zant, managing director of 7Sports, will head the business of eSports GSA.

“We have already proven with the NFL that we can get sports out of a niche in Germany and make them popular. This is exactly the path we are now taking with esports. The first step is to explain the new sports trend to the public. We do this by means of editorial content on our wide-reaching TV programmes. We offer live broadcasts, show re-runs of key scenes and classify moves, tactics and strategies via our experts – just as the audience knows from major sports. The fact that we now own 100 per cent of eSports.com is a strong starting point for further growth in German-speaking and international markets,” Stefan Zant said.

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports

Niji Narayan

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports
Image Source: historic-newspapers.co.uk
Reading Time: 1 minute

 

The Washington Post has unveiled “Launcher,” a new section dedicated to video gaming, esports competitions and gaming culture. Launcher will feature insightful analysis into the people, companies, teams and trends that comprise an industry becoming more prevalent in society every day.

“Gaming has become deeply ingrained in our social fabric, significantly impacting industries across sports, tech, business and pop culture, and we are uniquely positioned to cover this burgeoning industry. With Launcher, a dedicated team will look at all aspects of gaming, appealing to the casual player and avid esports fan alike,” Emilio Garcia-Ruiz, managing editor of The Washington Post said.

Mike Hume, the editor of Launcher, will lead the staff. Gene Park and Elise Favis are the reporters and Mikhail Klimentov is the editor. Jhaan Elker and Joe Moore will join Launcher as video producer and art director respectively.

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eSports

Axe Partners with Riot Games for League of Legends

Niji Narayan

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Axe Partners with Riot Games for League of Legends
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Male grooming brand Axe has signed a multi-year sponsorship deal with Riot Games and become the global sponsor of League of Legends esports. The deal will see Axe named as the official men’s grooming partner of League of Legends’ global events.

The deal kicks off with the 2019 World Championship through a fully integrated campaign. The details about the said campaign and future activations were not disclosed alongside the sponsorship announcement.

“AXE has a rich history of championing youth passion points, from music, sport, and culture. We are thrilled to be the first men’s grooming brand to partner with League of Legends Global Esports. We hope to create value for the community and encourage fans to fearlessly express their passion and moves and seize the opportunity, both in and around the game,” Gaurav Raisinghani, Global Director of Axe said.

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