African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa
Diamond Platnumz and Parimatch Africa will work together to promote the betting brand in Tanzania, where the company focuses and helps the audience to understand the industry in the right and entertaining way. The singer has agreed to appear in a multi-channel marketing campaign, promoting Parimatch’s brand in a fun, interactive, and responsible manner.
As a part of the campaign, Diamond Platnumz will appear in TV, radio and banner ads, supported by digital, PR and social media as well as specialized content around major sports events.
Lasha Gogiberidze, Parimatch Africa CEO says: “We at Parimatch Africa strongly believe that sports betting should be perceived first and foremost as entertainment. It is a fun and challenging activity. Therefore, we have selected the most popular African artist, Diamond Platnumz, to broadcast this message throughout the continent, starting with Tanzania where Parimatch Africa has made our first steps to building to building brand’s profile in the continent. We are excited about the partnership and opportunities ahead here.
To celebrate Diamond Platnumz joining our team as the brand ambassador, Parimatch Africa is launching a new promotion entitled ‘Burudani Isiyomiza’ (‘True Entertainment’). A wide range of promotions, including free bets, cashback bonuses and specials on all the biggest games will be offered to the Tanzanian players in the upcoming months.
Dmitry Belianin, Parimatch Africa Chief Marketing Officer: “We are delighted to have Diamond Platnumz on board as a brand ambassador. He is an iconic figure in Tanzania and has proven himself as an excellent entertainer, which completely suits our mission and vision. We are confident that this collaboration will bring additional interest to the gaming industry and will help position Parimatch Africa as one of the top brands in the industry. Diamond will help us to engage our target audience in Tanzania and working with him as a brand ambassador is just one of the many exciting upcoming projects the Parimatch brand has planned in Africa”.
Info about the company
International betting brand Parimatch is represented on African continent by a franchise company “Parimatch Africa” which has been operating in Tanzania since 2016 under the local license.
Parimatch Africa is currently operating only in Tanzania, with plans to expand to other African countries very soon.
- Retail and online businesses
- 29 retail shops across Tanzania
- The young and ambitious operator in Africa
- Changing the landscape of betting business in Africa
- More than 200 employees in Tanzania
- Experienced international management team
IPO Bound Yudiz Solutions Limited gets DRHP Nod
IPO-bound Yudiz Solutions Limited, a blockchain, AI and gaming-focused enterprise technology company has received an NSE approval for an SME IPO. With this approval, the company is set to invest approximately 80 million INR to set up a gaming studio and a multi-gaming platform. The game studio will aim to produce over 40 games in a year.
Yudiz Solutions Limited, which is already known to develop apps, will now be the first game developers to be publicly listed and have its own publishing platform.
* The DRHP approval makes it the first game developers in India to be publicly listed
* The gaming studio will aim to produce over 40 games annually
* Will be the first game developers to be publicly listed
The new Yudiz Solutions Limited game studio will focus on creating high-quality games for multiple platforms. These games will leverage Yudiz Solutions Limited’s cutting-edge technology solutions and in-house expertise to design and develop the games. They will also develop games for other publishers and will also allow other developers to publish games on their new publishing platform. This will be the only gaming company to develop and publish their own and others’ games as well.
“The new business ventures will enable sectoral growth, provide us with the necessary resources to drive innovation, expand our game portfolio, elevate the gaming experience and develop gamer communities,” the Chairman and Director for Yudiz Solutions Limited, Bharat Patel, said. “It will also enable us to forge strategic partnerships, attract top talent and cement our position as strong contenders in the space.”
With an EBITDA of 21.77% for FY 22-23 and a CAGR of 42.34% for the past three years, Yudiz Solutions Limited also had a PAT of INR 2.75 CR in FY 22-23. With the recently approved DRHP the company will offload a public issue consisting of a fresh 27,17,600 equity shares.
Yudiz Solutions Limited is headquartered in Ahmedabad and recognized as a global IT service providing solutions in AI/ML, AR/VR and IoT as well as blockchain, mobile app and web development across North America, Europe and Asia. Yudiz Solutions Limited is set to disrupt the market with its innovative solutions and products. MPL, Zydus, RR Kabel, IRM Energy, SportsBuzz are some of its clients.
KingMakers goes live with EveryMatrix CasinoEngine
KingMakers’ betting brand BetKing, has gone live with CasinoEngine, giving Nigerian players access to the industry’s largest casino content library through a single integration.
EveryMatrix’s iGaming platform will aim to significantly grow BetKing into a world-class, multi vertical, digital entertainment experience with access to an ever-growing portfolio of thousands of best performing games.
BetKing will also integrate JackpotEngine and BonusEngine to further boost the gaming experience through flexible and configurable jackpot customisation and a variety of industry-leading player reward and bonus management features.
Nigeria’s total onshore online betting and gaming gross win for 2023 is estimated to be €560 million, according to H2 Gambling Capital, with the onshore market predicted to double in three years.
Stian Enger, Head of CasinoEngine, EveryMatrix, said: “The sky’s the limit in terms of potential for BetKing and we’re very excited to go live and accelerate the brand’s casino growth in the months and years to come.
“The brand has leading sports betting market share and I’m confident that in a short space of time the same will be said for casino thanks to the power of CasinoEngine and its best-in-class acquisition and retention capabilities.”
Lauren Holder, Head of Gaming at KingMakers, said: “From signing the deal six months ago to go live has been a very smooth process and it’s been a pleasure working with our partners at EveryMatrix.
“The Nigerian and wider iGaming African market is an area we believe has huge promise and, together with EveryMatrix’s leading productivity platform and the wide variety of flexible content options and revenue boosting functionality it offers, we believe the opportunities are endless.”
IAGR Opens Registrations for 2023 Conference in Botswana
The International Association of Gaming Regulator (IAGR) has opened registrations for its annual conference, taking place in Gaborone, Botswana, from 16 to 19 October.
With the theme “Bringing ideas together: The exchange of excellence and innovation in regulatory practice,” this year’s event is hosted by the Botswana Gambling Authority.
“IAGR 2023 is a four-day event for IAGR members and industry thought leaders, bringing together regulators, industry leaders, and experts to share ideas and shape the future of gaming regulation worldwide,” Jason Lane, President of IAGR, said.
The conference follows last year’s sell-out event in Melbourne, Australia.
“We are honoured to host IAGR 2023 in Botswana and look forward to welcoming our global peers from around the world to our beautiful country,” Peter Kesitilwe, CEO of the Botswana Gambling Authority, said.
“We’re committed to ensuring that all participants have a rewarding and memorable experience.”
IAGR has announced two speakers and topics for the conference, with more to follow in the coming weeks.
- Earle G. Hall – Chairman, International Gaming Standards Association & CEO, AXES.ai: “Artificial intelligence will transform our industry”
- Andrew Rhodes – CEO, United Kingdom Gambling Commission: “Impact of the Gambling Act Review”
Early-bird pricing is available until 15 June.
ComeOn Group launches new bespoke live casino studio under the name Nordic Ruby Lounge
Sky Bet fuels football fever with first-ever 3D creative at Wembley Boxpark
Divine treasures await in OneTouch’s God Hand Feature Buy
Thunderkick enters the Latin American market with Rushbet via partnership with Rush Street Interactive
BETBY expands sales team as Stefanos Karakidis is appointed Senior Business Development Manager
Arabian nights await in Evoplay’s latest release Unlimited Treasures
ODDS ON COMPLIANCE LAUNCHES PLAYBOOK EUROPE, A GLOBAL EXPANSION OF ITS COMPREHENSIVE REGULATORY TECH PLATFORM
Return to Asgard in Play’n GO’s newest slot, Viking Runecraft Apocalypse
Hipther returns with MARE BALTICUM Gaming & TECH Summit in Riga on 16-17th May 2023
NuxGame Bolsters Payment Processing With CoinPayments Integration
Hipther Takes Networking to the Next Level at MARE BALTICUM Gaming & Tech Summit 2023 with Daytime and Evening Sessions, plus Morning Networking Run
Q&A w/ Jean-Pierre Houareau, CEO at Live Solutions about the Romanian market
Paramount Global and Immersive Gamebox team up to bring a life-sized PAW Patrol® game to fans
BIG Cyber Announces 2023 BIG Cyber Defense Summit in Bucharest
Racecourse Media Group and BoscaSports break new ground as betting shop displays go live in Cyprus
Wazdan Partners with 8888.bg to Expand Bulgarian Presence
Industry News7 days ago
Former iGaming Director Unveils Holistic Wellbeing Platform for the Gaming industry
Baltics6 days ago
Hipther’s MARE BALTICUM Summit Delights 150+ Attendees, Sets Stage for Major Budapest Rebrand!
Latest News6 days ago
SIS agrees long-term deal for continued coverage of horse racing from Germany
Interviews7 days ago
Artificial Intelligence and online poker: will technologies change the future of the game?
Gaming7 days ago
How the Metaverse Can Redefine Social Interaction and Online Gaming Communities
Latest News7 days ago
Prestigious land-based casino in Lebanon extends its exclusivity of the legal market online after partnering with leading platform provider
Latest News7 days ago
PA Betting Services extends long-term partnership with RMG
Gaming Awards6 days ago
Nordic Game Awards 2023: A Celebration of Amazing Nordic Games