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African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa

George Miller

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African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa
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Diamond Platnumz and Parimatch Africa will work together to promote the betting brand in Tanzania, where the company focuses and helps the audience to understand the industry in the right and entertaining way. The singer has agreed to appear in a multi-channel marketing campaign, promoting Parimatch’s brand in a fun, interactive, and responsible manner.

As a part of the campaign, Diamond Platnumz will appear in TV, radio and banner ads, supported by digital, PR and social media as well as specialized content around major sports events.

Lasha Gogiberidze, Parimatch Africa CEO says: “We at Parimatch Africa strongly believe that sports betting should be perceived first and foremost as entertainment. It is a fun and challenging activity. Therefore, we have selected the most popular African artist, Diamond Platnumz, to broadcast this message throughout the continent, starting with Tanzania where Parimatch Africa has made our first steps to building to building brand’s profile in the continent. We are excited about the partnership and opportunities ahead here.

To celebrate Diamond Platnumz joining our team as the brand ambassador, Parimatch Africa is launching a new promotion entitled ‘Burudani Isiyomiza’ (‘True Entertainment’). A wide range of promotions, including free bets, cashback bonuses and specials on all the biggest games will be offered to the Tanzanian players in the upcoming months.

Dmitry Belianin, Parimatch Africa Chief Marketing Officer: “We are delighted to have Diamond Platnumz on board as a brand ambassador. He is an iconic figure in Tanzania and has proven himself as an excellent entertainer, which completely suits our mission and vision. We are confident that this collaboration will bring additional interest to the gaming industry and will help position Parimatch Africa as one of the top brands in the industry. Diamond will help us to engage our target audience in Tanzania and working with him as a brand ambassador is just one of the many exciting upcoming projects the Parimatch brand has planned in Africa”.

Info about the company
International betting brand Parimatch is represented on African continent by a franchise company “Parimatch Africa” which has been operating in Tanzania since 2016 under the local license.

Parimatch Africa is currently operating only in Tanzania, with plans to expand to other African countries very soon.

  1. Retail and online businesses
  2. 29 retail shops across Tanzania
  3. The young and ambitious operator in Africa
  4. Changing the landscape of betting business in Africa
  5. More than 200 employees in Tanzania
  6. Experienced international management team

 

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

BtoBet Pens Significant Multi-channel Deal With Surebet247

George Miller

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BtoBet Pens Significant Multi-channel Deal With Surebet247
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The terms of the deal will see the provision of the Neuron technologies also to the bookmaker’s extensive retail network

Leading iGaming platform provider BtoBet has extended its footprint in Africa announcing a long term partnership with leading Nigerian bookmaker SureBet247. The deal will see the Nigerian licensee integrate the Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making it one of the largest betting brands in Nigeria. The Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Fried, BtoBet’s Chief Executive Officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market. “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”

“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”

Under the terms of the deal SureBet247 will be gaining access to BtoBet’s Neuron scalable technology, taking advantage of the flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience.

BtoBet has a wide presence in the regulated African iGaming industry, with the advanced Neuron at the core of betting operations in 25 countries on the continent.

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Africa

BMM Testlabs Attends ICE Africa 2019

George Miller

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BMM Testlabs Attends ICE Africa 2019
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BMM Testlabs, the world’s leading gaming test lab and product compliance consultancy, was pleased to attend ICE Africa 2019 at Sandton Convention Centre in Sandown Sandton, South Africa on October 2-3.

VP, Operations and Sales, Zeena Rossouw commented, “2019 has been another growth year for BMM South Africa. Our market opportunities are increasing because of our new licenses and acceptance in emerging African jurisdictions. We know that by attending important shows like ICE Africa, we meet and network with current and potential clients as the go-to test lab in the region. This year, I am honored to have been nominated to participate in the Women in Gaming breakfast and be featured as one of 30 women in gaming in Africa and South Africa.”

EVP and General Manager, Australia and Asia Pacific, Kirk White added, “We are very proud of Zeena to be recognized for her success in the industry. Technical Compliance Manager, Obed Mathabe and PSD Manager Sifiso Sibiya will be joining Zeena at the show to support our growth and increase BMM’s presence in the South Africa and Africa market. With our great team and understanding of compliance of all Africa’s regulated gambling market, BMM will continue to be the test lab of choice in the region.

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Africa

2nd edition of ICE Africa opens its doors to the continent

George Miller

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2nd edition of ICE Africa opens its doors to the continent
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Pre-registered delegates from a total of 29 African nations were expected to pass through the doors at the Sandton Convention Centre following the opening of the second edition of ICE Africa on Wednesday 2nd October. The ribbon cutting ceremony attended by some of the industry’s leading dignitaries, signalled the beginning of the annual two day event which serves as a platform for 72 exhibitors and provides 15 hours of targeted learning delivered by a talent pool of over 60 thought leaders.

Speaking at the opening, Kate Chambers, Managing Director of organiser, Clarion Gaming welcomed attendees and stated: “When Clarion Gaming was asked to create and organise an event for the industry in Africa our vision was to help establish the foundations for future growth. In other words we weren’t simply concerned with staging an event which satisfied short term objectives. Our aim was to work with existing stakeholders and to use the influence and reputation of the ICE brand to help create a sustainable and successful future within an environment in which we could bring together the international industry’s most respected thought leaders alongside the innovators whose products and services make this sector so dynamic and exciting.”

She continued: “There’s no doubt that ICE Africa has developed and grown to be an invaluable focal point for the industry, providing a professional meeting place for the a-z of gaming on the continent. It provides a great opportunity for operators, regulators and suppliers to meet, network, share best practice and see the very latest gaming products and services.

“Before declaring the show open I would like to thank the team at Clarion Gaming for bringing ICE to Africa in such a professional way. To John Kamara who has been a fantastic event ambassador and to our friends in the media who serve as critical friends. Edward Lalumbe, in his capacity as Chief Operating Officer, Gauteng Gambling Board, was a great advocate for what we are trying to achieve. In June we learned of his passing following a tragic accident which also cost the life of his wife. ICE Africa owes an awful lot to Edward and I am sure he would be proud to see how it is showcasing the industry and helping to shape its future.”

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