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Is Affiliate Marketing the Future of iGaming?

George Miller

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CEO of Endorphina among the speakers at Kyiv Affiliate Conference
Reading Time: 2 minutes

 

The field of affiliate marketing has been overlooked for many years while only a few were able to unlock its full potential. However, there’s been a huge shift in the industry as we can now see a huge rising trend around this topic at many recent events.

The most notable events circulating these topics are iGB Affiliate Lisbon, London’s Affiliate Conference, Georgia’s iGaming Affiliate Conference and Kyiv’s iGaming Affiliate Conference among many others.

Some providers and platforms already understand the importance of great affiliate marketing so they frequently visit those events. Endorphina, the dynamic game provider from Prague, has been quick to be among them.

It’s been said that Endorphina is planning to be present at as many affiliate-related exhibitions as possible. So far, they will be among the exhibitors at iGb Affiliate Lisbon and will contribute their experiences in dealing with affiliate marketeers.

Endorphina’s CEO, Jan Urbanec, will be among the expert speakers at Kyiv’s iGaming Affiliate Conference on September 26th. He will be sharing the insights of the company’s practice and his own vast experience through a presentation about how affiliates can get their hands on various materials from game providers at a low cost or even for free. He will also be slightly touching the topic of streamers and how their cooperation with good game providers can be mutually beneficial.

You can expect a handful of topics to be discussed in detail during Kyiv igaming affiliate conference, such as:

The African gambling market: What is it and is it profitable?
How to get maximum quality traffic from an affiliate network?
Why advertisers and affiliates need to work closely to reach the maximum result?

Kyiv’s igaming affiliate conference will be packed with interesting presentations and it is a great event to get your foot into the path of real affiliate marketing.

Interested in attending the event? Snatch these last tickets ASAP at: https://affiliateconf.com.ua/en/registration

Excited to meet Jan Urbanec, CEO of Endorphina, in person? Reach the company at mail@endorphina.com and schedule your meeting with Jan.

For more information about the game provider Endorphina, visit their website at: https://endorphina.com/

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affiliate Industry

Soft2Bet nominated for AskGamblers Award

George Miller

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Soft2Bet nominated for AskGamblers Award
Reading Time: < 1 minute

 

Wazamba, an online casino brand of casino and sportsbook group Soft2Bet, has been shortlisted for Best New Casino 2019 at this year’s AskGamblers awards.

Taking place on 17th January 2020 in Belgrade, Serbia, the AskGamblers Awards recognises strong commercial performance and the delivery of market-leading, innovative slot games.

Wazamba is a mobile friendly online casino offering immersive entertainment experiences through the latest innovative slot titles.

The nomination caps an impressive year for the casino, which saw an engaging range of high-performing slots added to its portfolio, including Fire Strike, Wazamba Roulette and Leprechaun Riches.

Mary Ivanova, Head of Affiliate Partners at Soft2Bet, said: “We are thrilled to have been nominated for an AskGamblers Award and look forward to competing against some of the best in the industry.

“With exciting gamification features and a player-friendly interface, Wazamba fully deserves the title of Best New Casino.”

Among Soft2Bet’s other consumer-facing brands are Malina Casino, Campobet, Zulabet and Nomini. The group currently operates with MGA and Curacao licences, with further certification within the EU set to follow.

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Affiliate Industry

Three-peat for the King Billy Affiliate Program at the SBC Awards!

George Miller

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Three-peat for the King Billy Affiliate Program at the SBC Awards!
Reading Time: 2 minutes

 

 

We should know by now that King Billy Casino was bound to be in the limelight for one more time. True to the words of the great Brazilian writer Paulo Coelho “Everything that happens once can never happen again. But everything that happens twice will surely happen a third time.”, King Billy does it for the third time in a row.

So, after being shortlisted at the prestigious iGB Awards (and from there, winning it all), being shortlisted again at the prestigious EGR Awards, the King Billy Affiliate Program has now also been shortlisted at the prestigious SBC Awards (event to be held on December 3). Moreover, the operator is also on the SBC Awards short list for Casino Rising Star.

We asked the mastermind behind this tremendous streak, Ruslan Legenzov, King Billy Head of Affiliates to share his feelings with us and a few words about this new distinction. He was, understandably, in a state of euphoria:

“This is beyond our wildest dreams! To complete the “Big 3” of the industry’s annual biggest awards shows, by being short-listed in each and every one of them fills us all with immense pride. At King Billy Casino, we set out with a single goal in mind: to move beyond the commission and offer to our affiliates a program never seen before. We are happy that our effort is recognized by both judges and Affiliates!”

The SBC Awards, now in its 6th year, recognize the achievements of operators, affiliates and suppliers from across all major disciplines including payments, marketing, platform providers and data. The Awards will be held at Battersea Evolution, in the heart of London, bringing together 700 gaming industry delegates.

King Billy Casino is a new generation online casino, available in 5 languages (English, German, Russian, Finnish and Norwegian and soon Japanese) with an impressive record in awards and an amazing variety of games providers and features. King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom and treats all players with the specialness they deserve.

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Affiliate Industry

XLMedia PLC Wins Best Bingo Affiliate With WhichBingo.co.uk

George Miller

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XLMedia PLC Wins Best Bingo Affiliate With WhichBingo.co.uk
WhichBingo team and Stuart Simms, XLMedia PLC Group CEO, at the 2019 EGR Operator Awards
Reading Time: 2 minutes

 

XLMedia PLC, a leading global digital publishing group and owners of the UK’s largest online bingo review site and community, WhichBingo.co.uk, is delighted to have been awarded Best Bingo Affiliate at the 2019 EGR Operator Awards.

“We’re especially proud to have won this award, considering the level of competition we were up against,” said Stuart Simms, Group CEO. “I really appreciate the hard work our team has demonstrated over the past year in making sure we always meet our partners’ acquisition needs. XLMedia will continue to innovate and evolve our technology to ensure we provide the best products for gaming operators, and players, worldwide.”

“Under XLMedia PLC ownership, extensive technological efforts have been made over the past year to improve visitors’ experiences with WhichBingo.co.uk,” said Simms. “Specific emphasis was placed on making sure our visitors can find the latest user reviews, share their personal stories and help our bingo community find new places to play. Through proprietary audience segmentation tools and bespoke marketing solutions, we are able to provide content that matches user intent, while improving both acquisition and retention for operators.”

The prestigious EGR Operator Awards, which were held on Thursday, 24 October, at Grosvenor House, London, is one of the most important casino and sports betting events of the year, and is known for recognizing outstanding innovation, growth and technology in the industry.

 

About XLMedia PLC:

XLMedia PLC is a leading global digital publishing group that operates significant publishing assets across a wide variety of industry verticals, including gambling, sports betting and personal finance. The group has over 2,000 owned and operated digital assets.

XLMedia PLC leverages its proprietary technology systems, investment in data and machine learning and marketing capabilities to deliver highly valuable, engaging, timely and relevant content to  millions of consumers worldwide, who are looking to make informed decisions when searching for services or products to purchase.

The company adopts a performance marketing model, seeking to capitalise on its industry know-how and advanced capabilities to drive high-value customers to global businesses and maximize return on its assets.

XLMedia PLC is listed on London Stock Exchange’s AIM market under the ticker XLM. For more information, please visit www.xlmedia.com.

About WhichBingo:

Launched in 2000, WhichBingo.co.uk is the largest independent online bingo review site in the UK. Well-known for being the first for new online bingo site reviews, WhichBingo publishes thousands of player reviews, the WhichBingo Annual Report, as well as hosting the yearly WhichBingo Awards which recognizes excellence among the bingo industry.

WhichBingo has won numerous industry awards including, iGB ‘Best Bingo Website and Best Bingo Affiliate’, EGR ‘Best Gaming Community’, EGR ‘Best Gaming Review Site’, Online Bingo Summit ‘Best Bingo Portal’ (2008 & 2009) and now again, EGRs ‘Best Bingo Affiliate’ (2015, 2016, 2017, 2019).

 

Source: XLMedia PLC

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