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IMG ARENA to provide full virtual sports portfolio to Mansion Group

George Miller

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IMG ARENA to provide full virtual sports portfolio to Mansion Group
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IMG ARENA, a leading sports betting service and content hub, has signed a multi-year agreement to deliver a full suite of virtual sports to Mansion Group through its partnership with Leap Gaming. The new and innovative virtual sports content will be available immediately for UK sports fans.

Mansion will offer on-demand and scheduled virtual horse racing, tennis, trotting, speedway, cycling and greyhounds, as well as Leap’s newly-launched Instant Football, which combines motion-capture animations with expert commentary and a wide range of betting options.

The Instant Football product contains 16 teams, with features including the option to browse between games, immediate fixture activation and the ability to skip scenes and matches for faster interaction.

IMG ARENA’s virtual sports portfolio harnesses cutting-edge, 3D motion technology from Leap to capture and recreate ultra-realistic versions of some of the world’s most popular sports.

Max Wright, SVP Commercial at IMG ARENA, said: “This is an important partnership for IMG ARENA. We are proud of our commitment to enhancing the fan experience and are confident that Leap’s virtual product suite will help take Mansion’s offering to the next level with a range of the most playable and visually engaging virtual sports products available.”

David Murphy, CMO at Mansion Group, said: “Integrating Leap’s market-leading virtual sports portfolio with IMG ARENA brings a package of sophisticated and entertaining content that perfectly complements the existing Mansion proposition.”

Mansion Group has been a leading provider of online betting and gaming for more than 15 years. Its MansionBet and MansionCasino brands are synonymous with elite sport from high-profile boxing, horse racing and football sponsorships, including with Premier League teams Newcastle United, Tottenham Hotspur, Manchester City, Crystal Palace and AFC Bournemouth.

IMG ARENA works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection for more than 45,000 sporting events annually ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company

Niji Narayan

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BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company
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BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.

News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.

But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.

During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.

Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.

It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.

This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.

During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.

Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.

At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.

BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.

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Industry News

iGaming Declines as Lockdown Eases in Italy

Niji Narayan

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iGaming Declines as Lockdown Eases in Italy
Reading Time: < 1 minute

 

After reporting its lowest figures since February in July, the online casino segment saw revenue grow marginally in August. The revenue increases by 2.0% to €94.8m. However, this still represented a 41.4% year-on-year increase.

PokerStars remained the market leader, though its share declined from 13.0% in July to 12.4%. This set it some way ahead of second-placed Sisal, on 8.2%, and Lottomatica, which grew its share to 7.8%.

The poker vertical also recorded marginal growth in cash game revenue (to €6.2m) and tournament rake and fees (to €5.0m), though has now fallen far below the highs recorded in April, at the height of lockdown.

The biggest month-on-month decline was seen in the sports betting vertical, for which revenue was down 27.2%. Across the online and retail channels, Snaitech led the way, accounting for 16.5% of all revenue.

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Industry News

GLI Tests GameScanner’s Performance

Niji Narayan

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GLI Tests GameScanner’s Performance
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Mindway’s GameScanner has become the first responsible gambling solution to have its performance on detecting at-risk and problem gamblers tested and validated in a sample by Gaming Laboratories International (GLI), the gaming industry’s leading testing and assessment company.

GameScanner is part of the Mindway Solution Suite that offers a range of solutions to ensure gambler protection through the synergy of highly advanced artificial intelligence, neuroscience and expert ratings. Implemented at iGaming operator sites and platforms, GameScanner automatically monitors and analyses every event of every gambler 24-7-365, resulting in the profiling of gamblers according to their risk level.

“We see it as a true milestone for Mindway’s GameScanner software to have been tested and proven in a sample test as the first problem gambling solution by GLI, who deliver world-class and highly acknowledged testing in the gaming industry. We are proud of getting the claims about GameScanner’s performance validated by an independent third party. This is another step towards raising the bar in player protection and making gambling sustainable and fun for the players at the same time,” Rasmus Kjaergaard, CEO of Mindway AI, said.

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