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Swiss Casino partners with Playtech to lead new online market in Switzerland

George Miller

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Swiss Casino partners with Playtech to lead new online market in Switzerland
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Playtech, the world’s leading omni-channel gambling company, announced it has launched its award winning Casino and Live Casino offering in Switzerland with the leading operator Swiss Casino Group.

The partnership sees Swiss Casino become the first operator in Switzerland to launch both a Live Casino offering and jackpot Casino games in the market.

Swiss Casinos, which operates one of Switzerland’s largest casinos, Casino Zurich, has partnered with Playtech for its industry leading Casino and Live Casino technology suite. The partnership follows the introduction of new regulation which enabled the establishment of the country’s regulated online market earlier this year.

Swiss Casinos is the latest major European operator to partner with Playtech in order to access Playtech’s award winning casino suite and extensive selection of third-party content, highlighting Playtech’s position as the infrastructure of the industry in newly regulated and regulated markets.

As part of the Playtech ONE Omni-channel offering, Playtech’s Casino offering allows players to access content anywhere, at any time and on any device through a single wallet and single account. Driven by the powerful Playtech IMS player management platform and data-driven business intelligence technology, Playtech Casino games and Live Casino delivers industry-leading in-house and premium branded games.

Shimon Akad, COO, Playtech, said: “Live casino is a hugely exciting growth area for Playtech, and we’re proud to partner with Swiss Casino on Switzerland’s first venture into this space. They are the ideal company to introduce Live to the country given their leading market position in Switzerland. Playtech has always maintained a focus on being the partner of choice across regulated and newly regulated markets. This kind of partnership, opening up a new sector in a newly regulated market, is a perfect example of our strategy in action. We look forward to a long, successful partnership with Swiss Casino.”

Marc Baumann, CEO Swiss Casinos Group, said: “The new Money Gaming Act has given casinos in Switzerland the opportunity to enter the online market for the first time. Swiss Casinos has successfully established itself as the market leader for landbased casinos in Switzerland. Choosing the partner for the online platform then was our top priority and we are delighted to partner with Playtech. In our partnership with Playtech, we want to continue the success story of Swiss Casinos in the online market as well. The outstanding offer, the high competence of the team and the flexibility in adapting to the regulatory requirements have laid the foundation for a successful and long-term cooperation.”

 

About Playtech:
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.5,800 employees across 18 countries and is headquartered in the Isle of Man.

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Industry News

NetGaming signs content distribution agreement with EveryMatrix

George Miller

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NetGaming signs content distribution agreement with EveryMatrix
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NetGaming, the creative casino games studio, has partnered with EveryMatrix’s CasinoEngine in a deal that boosts the supplier’s access to important markets around the globe.

NetGaming’s engaging slot collection, including its latest release Kitty Cafe, is set to be integrated into EveryMatrix’s casino aggregator.

CasinoEngine is a highly performant integration and productivity platform and the largest casino content library in the industry, thanks to its collection of over 8,000 games and 260+ local and global jackpots.

NetGaming’s immersive game content is available in 26 languages and can be operated with 41 currencies.

Pallavi Deshmukh, CEO at NetGaming, said: “We are delighted to sign with EveryMatrix, as the company’s strong distribution capability enables us to expand across a range of key territories.

“We feel confident that our impressive portfolio will prove popular amongst players and look forward to a fruitful long-term partnership.”

Amund Stensland, COO at CasinoEngine, said: “We are thrilled to have NetGaming on board, and the company’s entertaining slot titles will be a welcome addition to our offering.

“Our focus is to integrate high-quality gaming suppliers for our vast operators’ network seeking to expand into new jurisdictions.”

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Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising

Niji Narayan

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Spain’s Consumer Affairs Minister Unveils Plans for Crackdown on Gambling Advertising
Photo Source: insider.com
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Alberto Garzon, consumer affairs minister of Spain, has unveiled the plans for a crackdown on advertising by gambling companies and casinos.

The proposals are an attempt by Garzon’s left-wing Unidas Podemos party to make good on its campaign promise to protect youth and gambling addicts, having formed a coalition government with the Socialist Party in January.

The government aims to reduce television gambling advertising by as much as 80% and ban companies from hiring celebrities to market gambling products and services.

“The regulation has to be similar to tobacco. We are not regulating the textile sector here, but a sector that has an impact on public health,” Garzon said.

The new proposals also include a ban on marketing that offers the likes of free bets to new customers, which Garzon said lures vulnerable groups into gambling.

Government data shows that online betting by Spaniards has almost tripled between 2014 and 2018 to 17.8 billion euros ($19.2 billion).

Sports betting is now so strong that almost all leading Spanish soccer clubs, including Barcelona and Real Madrid, feature gambling brands among their official sponsors. Among those with gambling companies as official shirt sponsors are Levante, partnered by Betway.

The government plans to prevent soccer clubs from selling to children jerseys emblazoned with gambling brands, but its proposals stop short of a total ban on such logos on professional teams’ official kits.

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Industry News

Hacksaw Gaming launches My Lucky Number exclusively with Rootz

George Miller

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Hacksaw Gaming launches My Lucky Number exclusively with Rootz
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Hacksaw Gaming ​ is thrilled to announce that My Lucky Number has launched exclusively with Rootz on Wildz.com until 23 ​rd ​ March 2020.

My Lucky Number ​ features an amazing jackpot of €25,000,000. The personalised addition of the player choosing his or her own lucky number is also an innovative feature that makes the jackpot win extra special.

Hacksaw’s content has been live with Wildz since September 2019 and the partnership has gone from strength to strength so it comes as no surprise that an exclusivity agreement to launch Hacksaw’s first premium slot was reached with the operator.

Marcus Cordes, COO at Hacksaw Gaming ​said, “We are determined to push the boundaries when building our games and My Lucky Number is no exception. With its added personalised touch to enable players to choose their own winning number, we believe that My Lucky number offers a new gaming experience whilst keeping in line with Hacksaw’s aesthetic and we are proud to announce it through Rootz.”

Tony ​Kjäldström​, COO at Rootz ​added, “At Rootz, we are always looking to give our customers a diverse and personalised gaming experience and we are extremely excited to be the first to launch Hacksaw’s My Lucky Number exclusively on Wildz.com. ​We believe that My Lucky Number will be very popular with our players thanks to its unique features and huge jackpot.​”

My Lucky Number is available to play ​at ​www.wildz.com​ on ​Tuesday 25​th ​ February 2020

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