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QTech Games delivers Tournament-winning product for reliable retention

George Miller

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QTech Games delivers Tournament-winning product for reliable retention
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Leading distributor’s campaign tool is the rising star of acquisition and retention across Asia’s emerging markets

Responding to market demands ahead of the forthcoming Asia Gaming Summit (5th-8th November in Taiwan) QTech Games has announced its next network slot tournament, powered by the sustained success of its market-leading rewards tool, QT Tournament.

The QT Double Up Championship – in association with QTech partners Booongo, August Gaming and Epic Media – is set to run from 10th-30th October, featuring a prize pool of $15,000. This promotional tool provides an industry-first for a platform, enabling any operator to create its own tournaments by drawing from the deep well of QTech’s entire portfolio of products. QT Tournament also allows operators to select specific games or studios which they want to promote.

Operator results from QT Tournament’s performance history to date are already provably reliable, with unique-player numbers increasing by an average of 30-50% during the campaign period. Even more tellingly, though, in the 10 days post-tournament, this augmented player activity was maintained at a 10% higher level when compared to the days prior to the tournament.

QTech’s tournament campaigns foster an ideal environment for providers to boost their games with a great opportunity to generate extra exposure and sustainability. For operators, it’s an influential marketing tool for improving acquisition and retention rates by offering players a chance to win big from small stakes.

It’s just the latest innovation from Asia’s fastest-growing games distributor, as it seeks to consolidate its status across emerging markets on the planet’s largest and most exciting gaming continent. QTech’s USPs centre around its efficient integration work, which is recognised as the fastest in the business.

QTech Games CEO, Markus Nasholm, commented: “One the key features of this rewards tool is that the player sees their score and position displayed on the screen via our unique live leaderboard widget, meaning they never have to return to the homepage to view their status in the competition. It delivers a deeper dive for operator engagement levels by dramatically improving player dwell-time and repeat plays as participants chase a jaw-dropping tournament-winning payout.

“QT Tournament can be configured as an open promotion for all, or customised to specific games or providers only. We provide the public promotion page and accompanying leaderboard for each promotion, and then this highly-flexible product gives you total control as to how you want to run the promotion. The adoption rate and popular demand from operators and their players are a further boost for our leading platform, with mutual marketing via promo pages, online news feeds and social media recommendations acting as a ringing endorsement.

“At QTech, our modus operandi is: one integration for all emerging markets. In fact, as Europe becomes more and more competitive, there is a need for one partner for all emerging territories. And naturally, one of the key components for prolonged success is to have all the right games and products readily at your disposal.”

For more information on upcoming tournaments, please email [email protected].

QTech Games boasts the broadest gaming portfolio around, localized for every Asian region, with native mobile apps, powerful reporting and marketing tools, and 24/7 local-language support.

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Industry News

CT Gaming Interactive Partners with Meridianbet

Niji Narayan

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CT Gaming Interactive Partners with Meridianbet
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Online gaming content and solutions provider CT Gaming Interactive has entered into a deal for launching games with Meridianbet. The deal will see the online casinos under the brand host the CT Gaming Interactive’s games, which include special jackpots.

“I am very pleased and proud that Meridian has selected us as its partner. We are confident that our market-leading portfolio of games will support its strategy to deliver the ultimate player experience to its customers,” Lachezar Petrov, general manager at CT Gaming Interactive, said.

“We continue to expand our customer base and the games launches with Meridian’s well-known sites enable distribution to a new group of players,” Petrov added.

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European Gaming News

Major European Gambling Brands Cut Advertising on IPR-infringing Sites

Niji Narayan

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Major European Gambling Brands Cut Advertising on IPR-infringing Sites
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A new report by the European Commission has found that an industry-led memorandum of understanding (MoU) on online advertising and intellectual property rights has led to a significant reduction in the unintentional placement of advertising from Europe’s major gambling brands on websites which infringe upon intellectual property rights.

The MoU, published in 2018, was established to limit advertising on websites, such as illegal sports streaming sites, and mobile applications that infringe copyright or disseminate counterfeit goods.

As part of its review of the effectiveness of the MoU, the Commission has presented a new report today which found that the MoU has created more awareness among brands that their advertising may end up on IPR-infringing websites. According to the report, the share of total advertising for European businesses on IPR-infringing websites was reduced by 12% since the introduction of the MoU, while gambling advertising from Europe’s major brands (including all EGBA members) decreased by 20%, from 62% to 50% during the reporting period.

The European Gaming and Betting Association (EGBA) welcomes the report’s conclusions and is pleased with the significant progress made by EGBA members and other major brands in reducing the unintentional placement of their advertising on IPR-infringing advertising channels.

“EGBA welcomes the progress made by EGBA members and other major gambling brands in significantly reducing the unintentional placement of their advertising on IPR-infringing websites and is pleased that major online gambling companies are playing a central role in EU efforts to crack down on IPR infringement. Most reputable companies do not intend to advertise on IPR-infringing websites, but it happens and is difficult to control, and EGBA acknowledges that remedial action is needed to prevent it. That is why we have been actively engaging with the European Commission and other stakeholders to take action and are pleased those efforts are beginning to bear fruit,” Maarten Haijer, Secretary-General of EGBA, said.

“EGBA is committed to promoting responsibility and driving standards in Europe’s online gambling sector and we encourage other companies to join us – and be part of the solution, not the problem – by adhering to responsibility initiatives such as the MoU. This initiative proves that greater cooperation at EU-level can benefit the sector and how it is able to respond to the challenges it faces, including on advertising,” Maarten Haijer added.

 

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Industry News

Applicants for Dutch Online Gambling License Required to Show Nearly 3 Years of Good Behaviour

Niji Narayan

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Applicants for Dutch Online Gambling License Required to Show Nearly 3 Years of Good Behaviour
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Any online gambling operator applying for a license in the Netherlands must show almost three years’ worth of good behaviour before their applications will be considered by the local regulators.

Rene Jansen, the chairperson of the Kansspelautoriteit, made this known during a keynote address at a conference in Amsterdam.

Rene Jansen said that the country’s count down to the Remote Gambling Act has begun, and it is expected to take effect on March 1, next year. After this date, all licensees will, in every likelihood, start submitting applications. The regulated market will be rolled out almost six months after that.

Jansen noted that the regulator had transferred operational control of the Central Exclusion Register to the Netcompany, its managing partner. The country’s associated Data Safe, the one that each operator must connect to so that the regulator can also check their vigilance on customer activity, will notify the EC.

This coming October, the regulator will also bring in new responsible gambling measures. In November, it will issue concrete details regarding the license application process.

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