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BMM Being Truly Responsible

George Miller

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BMM Being Truly Responsible
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BMM, the world’s leading gaming lab and compliance firm, announced that its commitment to the ongoing care and development of its staff continues to grow its brand as a most responsible business in gaming, as measured independently by Glassdoor, the web company that gets the inside scoop on companies and places millions of people.

CEO and President Martin Storm stated, “Being a truly responsible business starts and ends with people. BMM’s vision and values are central to our culture and how we approach our most important business asset, our staff. More than anything else, we want them to know that we care – about them, their work with us, their development, their health and happiness. We want them to have a great experience working for us, and if they leave one day for new opportunities, then to think well of us. We rely on the independent website Glassdoor to capture how responsible we are and how much we care.”

BMM rates 4.2 out of a possible 5.0 in the renowned site Glassdoor.com. Specifically reviewers are 87% likely to recommend BMM to a friend for employment and 100% of reviewers approve of the CEO.

A recent review of BMM on Glassdoor stated: “BMM is a Great Place to work.” Giving 5 out of 5 for the company’s positive outlook, the reviewer continued, ‘Plenty of work to stay busy, good salary, great benefits and great people!”

BMM compares itself to its peers and competitors. Storm continued, “GLI is our only global competitor and their Glassdoor rating is 3.0, with just 53% of reviewers recommending to a friend and 67% CEO approval. That tells us a lot about how they approach responsibility.”

BMM provides significant internal training opportunities for staff including world class tester training through its Platinum status with ISTQB as well as other specific professional development and personal development training programs. BMM works hard to treat each staff member with respect, honesty and integrity across 13 countries with different cultural expectations and legal requirements.

BMM’s global compliance committee monitors the proper induction of new employees and the company offers a global whistleblower program to empower employees.

Storm added, “How we treat our staff is how we treat all other stakeholders, namely regulators and suppliers. With respect, honesty and integrity.”

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Vibra Gaming and First Look Games Strengthen Their Partnership

Niji Narayan

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Vibra Gaming and First Look Games Strengthen Their Partnership
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First Look Games (FLG) has strengthened its partnership with LatAm focused developer Vibra Gaming who will now white-label its cutting-edge client area.

Vibra Gaming joined First Look back in July. By extending the partnership, Vibra will now be able to use FLG’s fully brandable client area to showcase its portfolio of online slots and casino games to its existing and potential operator partners as well as affiliates.

The developer has also taken advantage of FLG’s Premium offering, which allows studios to upload game information two weeks prior to launch so a select number of affiliates can have a “first look” and create content ahead of the official launch.

“We are delighted to extend our already successful partnership with Vibra Gaming and for the studio to be able to leverage the power of our state-of-the-art client area to properly showcase its games. Our white-label client area is intuitive and easy to use, allowing developers to show their games to both operators and affiliates in the best possible way. When this is combined with our First Look Games library, studio’s such as Vibra have a powerful and cost-effective marketing platform,” Tom Galanis, Founder of First Look Games, said.

“Our partnership with First Look Games continues to go from strength to strength and we are thrilled to be white-labelling its market-leading client area allowing us to showcase our games like never before. This is an incredibly competitive sector and with the cost of marketing continuing to rise, up and coming developers such as Vibra need to market smartly and cost-effectively and First Look Games certainly allows us to do that,” Ramiro Atucha, CEO of Vibra Gaming, said.

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Admix Extends Series A Round to Raise Further $1.5 Million from Leading Gaming Investors

Niji Narayan

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Admix Extends Series A Round to Raise Further $1.5 Million from Leading Gaming Investors
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Pires Investments plc has provided an update on its investment in Sure Valley Ventures (SVV) in relation to Admix, a company within the SVV portfolio, which has developed a programmatic monetisation platform for gaming and other entertainment developers.

Two years after its initial seed funding, London-based start up Admix has extended the Series A funding round announced in June 2020, raising a further $1.5 million from strategic gaming investors, bringing the total round to $8.5 million.

Marcus Segal, former COO of Zynga Studios and Nigel Morris, former CEO of Dentsu Aegis, joined the round, alongside a number of unnamed executives working in the gaming and advertising industries in which Admix operates.

Pires has a circa 13% interest in SVV. SVV is a venture capital fund focused on investing in the software technology sector with a specific focus on artificial intelligence, the internet of things and immersive technologies.

“Only two years after its initial seed funding, this extension of the funding round announced earlier this summer demonstrates the excitement surrounding Admix’s platform for gaming and entertainment developers at the moment. In-play advertising, a substantial and developed market, has seen considerable growth as a result of the COVID-19 pandemic and we expect this trend to continue in the coming years,” Peter Redmond, Chairman of Pires, said.

“We believe that Admix’s novel approach to game advertising at scale positions the company perfectly to benefit from the increased demand in this market. The additional funding and the inclusion of notable industry figures participating in this extended fundraise will no doubt allow Admix to continue its rapid growth path and, as such, we look forward to updating the market with Admix’s progress in due course,” Peter Redmond added.

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CT Gaming Interactive Partners with Meridianbet

Niji Narayan

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CT Gaming Interactive Partners with Meridianbet
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Online gaming content and solutions provider CT Gaming Interactive has entered into a deal for launching games with Meridianbet. The deal will see the online casinos under the brand host the CT Gaming Interactive’s games, which include special jackpots.

“I am very pleased and proud that Meridian has selected us as its partner. We are confident that our market-leading portfolio of games will support its strategy to deliver the ultimate player experience to its customers,” Lachezar Petrov, general manager at CT Gaming Interactive, said.

“We continue to expand our customer base and the games launches with Meridian’s well-known sites enable distribution to a new group of players,” Petrov added.

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