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Ainsworth signs up with Leander

George Miller

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Rootz Partnership Grows!
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Slots giant games now available via LeGa platform

Leander Games is delighted to announce that renowned Australia-based slot giant Ainsworth has signed up as a partner for its LeGa platform and a first batch of games are now live across Leander’s network.

The deal means that Ainsworth’s full suite of games such as Electric Cash, Big Chief Mystery and themed games such as Magnificent Seven Reloaded and King Kong will now be available to Leander’s operator customers.

Steven Matsell, the Chief Executive at Leander, said: “We are really pleased to be working with Ainsworth, one of the most famous names in slots and a company with such a huge heritage of great games. We can’t wait to offer these to our customers We are sure they will prove to be as popular on our platform as they are in other gaming environments.”

Jason Lim, General Manager of Interactive and Online at Ainsworth, said: “We are excited to add Leander as a strategic partner in expanding Ainsworth’s content and distribution network and look forward to launching our high performance and innovative slot titles.”

 

Leander Games: 

Leander Games is an independent gaming company whose mission is to deliver innovative game content to market more quickly than other solutions. The company’s LeGa Remote Gaming Server (RGS) has been developed using the latest technology and making it fast, flexible and scalable.

Ainsworth:

Ainsworth Game Technology is a premier manufacturer of global gaming products committed to a culture of quality, innovation and excellence. Ainsworth distributes a range of gaming products, entertaining standalone progressives and linked games through its sales offices and distributors in Australia, New Zealand, Asia, Americas, and Europe. Ainsworth is an Australian publicly listed company (code: AGI) headquartered in Newington, Sydney, Australia.

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing

Niji Narayan

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing
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Euro Games Technology (EGT) has appointed Nadia Popova as its Chief Revenue Officer and Vice President of Sales and Marketing.

Mrs. Popova will be responsible for the revenue generation processes, driving better integration and alignment between all earnings-related functions, including marketing, sales, customer success and revenue management for the business verticals of EGT.

Nadia Popova has been part of EGT for 10 years, beginning her carrier at the company in 2011 as Sales Manager and reaching the position of Director of North and Central America, the Caribbean, Chile and Colombia.

“Nowadays, especially in the current world pandemic situation, the effective revenue generation is based on a more holistic approach, which involves the entire management team of the company. Having the support of all my colleagues and working as a team makes me confident that EGT will overcome the global crisis and become stronger than ever,” Mrs. Popova said.

“Our company is not only a supplier, but a trusted partner in our customer’s journey. Many of EGT’s clients need to transition part of their investments online, so we are glad to offer them the complete solution. As for the land-based business – we are planning our next strategic steps, according to the market openings. Our multiplayer terminals were a great success in Asia and having in mind that the region is expected to be one of the first to recover, we will focus on strengthening our local positions. We are also going to launch a new line of jackpots in North America, LATAM and Europe and our AWP and VLT divisions are making strong progress in developing more products for the route markets in Europe and South Africa,” Mrs. Popova added.

“Mrs. Popova has proven herself a valuable asset for EGT’s development throughout the years. Her expertise in the gaming industry has been widely acknowledged within our team and by our customers. I congratulate Mrs. Popova on her promotion and am confident that her business acumen, wide experience and inner drive will be a winning combination for EGT and for all gaming operators that trust our company,” Mr. Vladimir Dokov, CEO of EGT, said.

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Skywind Group Enters into Partnership with Sisal

Niji Narayan

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Skywind Group Enters into Partnership with Sisal
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Skywind Group has entered into a partnership with Sisal, one of Italy’s largest operators. As per the deal, Sisal will now gain access to more than 350 premium games alongside Skywind’s innovative and adaptive player engagement tools.

The partnership with Skywind will provide Sisal with premium, market-specific video slot games, including branded titles, such as CSI: Crime Scene Investigation, Lothar Matthaus: Be a Winner and El Principe. It also includes series of chicken theme titles such as Vinci La Gallina, La Gallina D’oro and Punto La Galina.

Combined with the premium games, Skywind provides strong acquision and retention tools in the form of unique, customisable player engagement tools. Skywind’s player engagement tools include split pot jackpots, time and amount based jackpots, in-game tournaments and the innovative reward system set to upend free spins, Bonus Coins.

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Spiffbet to Acquire Manisol Gaming

Niji Narayan

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Spiffbet to Acquire Manisol Gaming
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Online operator and supplier Spiffbet has signed a letter of intent to acquire Manisol Gaming, which operates Scandibet and TurboVegas.

Spiffbet will pay SEK20m to acquire the brands, while it will also acquire SEK10m in debt in doing so, meaning the debt-free initial price for the acquisition is SEK30m. An additional purchase consideration of up to SEK6m may be paid by the end of 2022 depending on meeting certain targets.

This payment may be made either in cash or with 50 million newly issued Spiffbet shares. Spiffbet shares are currently trading at €0.039 each on the Nasdaq First North Exchange.

“With this acquisition, Spiffbet reaches a critical mass and becomes a player to be reckoned with in the gaming industry. This also opens up opportunities for major acquisitions and structural deals in the future,” Henrik Svensson, chief executive of Spiffbet, said.

“The ambition is to get the maximum return on the advantage of being listed on the stock exchange, through our proven ability to carry out acquisitions and the large cost advantages that can be achieved thanks to higher turnover. This also strengthens the synergy effects between gaming services and our casino operations. We will continue to act as a locomotive for acquisitions,” he added.

The operator was founded and is owned by Johan Styren, who led LeoVegas’ Malta operations from 2012 to 2017, a period of major growth for the business. Styren will act as a strategic advisor to Spiffet’s board after the deal.

“It is very fun to find a new owner for Manisol at Spiffbet. Both companies have a good organisation with different qualities that I think will work well together. The companies really complement each other and can utilise each other’s strengths,” Styren said.

“It will be very fun to follow the business both as a major shareholder and strategic advisor in the future. And we can now significantly increase the pace of the investments we have already begun with establishment in additional markets, both in and outside Europe,” Styren added.

Spiffbet head of casino operations Maria Boelius said Styren and the entire Manisol team would help improve Spiffbet’s business.

“We really welcome Manisol with all employees. It will be a perfect reinforcement of our team and solve part of our recruitment needs. It is also an asset to have Johan Styren as a sounding board in the future with his solid industry experience. In one fell swoop, our conditions for growing and creating profitability are improved in a fantastic way,” Boelius said.

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