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ORYX Gaming signs deal with Admiral Bet

George Miller

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ORYX Gaming signs deal with Admiral Bet
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Serbian operator to advance its casino offering with ORYX Hub integration

ORYX Gaming, a Bragg Gaming Group company, has partnered with Admiral Bet in a deal to launch its entire portfolio of in-house and third-party casino content with the Serbian operator’s online platform.

The supplier’s vast catalogue of casino games will be integrated with Admiral Bet via ORYX Hub, in addition to new and exciting releases from partnered studios such as Gamomat, Kalamba Games, Golden Hero and Givme Games.

ORYX Gaming’s portfolio of over 8,000 quality titles features some of the most innovative slots on the market, including recent release Battle Dwarf and the popular classic Back to the Fruits, and is fully compliant with major regulated jurisdictions.

The deal enables Admiral Bet, a NOVOMATIC Group brand, to seamlessly access world-class content live on ORYX Hub with a single integration account, together with additional promotional and compliance tools.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Admiral Bet is a major operator in Serbia, making it an ideal partner to further establish our brand in the local market and maximise our reach across Europe.

“Our reputable portfolio of engaging and innovative casino games, complemented by the pioneering ORYX Hub, has helped us secure this significant deal and will provide Admiral Bet with content that both existing players and new audiences will love.”

Vladan Jocić, Managing Director and CFO of Admiral Bet, said: “Our collaboration with ORYX Gaming has so far been effortless thanks to its cutting-edge integration technology and knowledgeable team.

“With top-performing games from some of the industry’s leading studios, as well as ORYX Gaming’s own proprietary content, its portfolio is certain to be an instant hit with our players and we look forward to a roadmap of more exciting releases ahead.”

The agreement marks another significant deal for the company following the recent launch of ORYX Hub, which offers operators fast and easy access to certified and compliant content, in addition to advanced marketing tools such as promotions, leaderboards, tournaments and jackpots.

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Balkans

Scientific Games Impacting Full Development of Lottery Instant Game Entertainment in Europe

Niji Narayan

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Scientific Games Impacting Full Development of Lottery Instant Game Entertainment in Europe
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Scientific Games Corporation has announced that its efforts to guide full development of the instant product category in European markets are making an impact.

The Company received a new three-year contract from Lutrija Bosne i Hercegovine (Lottery), which experienced a 41% increase in instant game retail sales since the collaboration began in 2016. Through forward planning and effective execution of their game plans, many of Scientific Games’ 55 lottery customers in Europe are continuing to register higher than ever sales of instant games despite the challenges of the pandemic.

“We are still in the early phase of our partnership and have already produced tremendous results by applying Scientific Games’ best practices to continuously refine and improve key areas of our instant games. Our plans are to fully develop this product category which was relatively untapped until we began working together,” Edhem Pašukan, Director of Lutrija Bosne i Hercegovine, said.

Scientific Games teams collaborated with the Lottery to maximise the revenue potential of its instant games, restructuring prize packages and the entire game portfolio, and creating new game concepts. One of the favourites among players in Bosnia is Jackpot, a higher price point game with a key symbol match for the main game and three bonus games with 50KM, 100KM or 500KM prizes.

“We congratulate Lutrija Bosne i Hercegovine on its vision and the growth achieved thus far, and we are honored to help guide them toward a fully developed instant product category. As we continue our work with European lotteries to share best practices on game design, portfolio management, logistics and retailer services, Lutrija Bosne i Hercegovine is a great example of the results that can be achieved by partnering with Scientific Games,” John Schulz, Senior VP of Instant Products for Scientific Games, said.

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Balkans

SPORTRADAR AGREES MoU WITH BULGARIA’S NATIONAL POLICE TO PROTECT INTEGRITY IN SPORT

George Miller

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SPORTRADAR AGREES MoU WITH BULGARIA’S NATIONAL POLICE TO PROTECT INTEGRITY IN SPORT
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Sportradar, a world-leading supplier of sports integrity solutions, has today signed an MoU with the General Directorate National Police of Bulgaria, creating a strategic partnership to protect and maintain the integrity of sports in the country.

Sportradar Integrity Services has formal working relationships with police and law enforcement agencies across various European countries, including Europol, Austrian and French Federal Police and Spain’s Guardia Civil, amongst others. With today’s agreement, the safeguards around Bulgarian sport are further strengthened.

The collaboration will see the two organisations exchange information, documentation and analysis relating to sporting integrity matters. The aim is to work together to establish best practice for tackling fraud investigations, match-fixing and countering corruption within sports and betting. Furthermore, the General Directorate National Police of Bulgaria and Sportradar will now start to explore other opportunities for joint projects they can collaborate and support each other on.

Andreas Krannich, Managing Director Integrity Services at Sportradar said: “Maintaining the integrity of global sport is our number one priority, and partnerships like this one will help us reduce the threat of betting related corruption.

“Our objective is to establish effective communication channels with the General Directorate National Police in order to swiftly identify and resolve integrity issues facing sport in Bulgaria.”

Chief Commissioner Nikolay Hadzhiev, Director of General Directorate National Police, said: “The Memorandum of Understanding between the General Directorate National Police and Sportradar will contribute to the improvement of cooperation in the field of protection and safeguarding of integrity in sport and sports betting. Bulgarian sport is in a safer position as a result of this cooperation.”

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Balkans

EGT Interactive Partners with Pinnbet

Niji Narayan

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EGT Interactive Partners with Pinnbet
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EGT Interactive has expanded its presence on the Serbian iGaming market through a partnership with the local operator Pinnbet.

The partnership will see EGT Interactive’s uniquely themed portfolio with high quality executed video slots, including the hugely popular Almighty Ramses II, Ancient Dynasty, Circus Brilliant, Lucky Hot, Shining Crown and more, added to Pinnbet’s leading offering.

“This deal with a leading operator as Pinnbet will see us expand our reach even further across the Serbian iGaming market. We are excited to provide our vast portfolio of content and look forward to a successful partnership,” Todor Zahariev, Managing Director of EGT Interactive, said.

“We are very happy for the partnership. We expect that together we will make great results on the Serbian market where EGT games are very popular,” Bojana Baskalo, CEO of Pinnbet, said.

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