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Greentube scores in Croatia with Hattrick

George Miller

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Greentube scores in Croatia with Hattrick
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Greentube, the NOVOMATIC Interactive division, has made its debut in Croatia after launching a premium selection of titles with Hattrick-owned online casino PSK.hr

The operator is the first in Croatia to go live with content from Greentube’s premium quality portfolio, including NOVOMATIC’s popular blue-chip titles which have been adapted for online channels. Apollo God of the Sun, Ultra HotTM deluxe and Xtra HotTM – slots with proven land-based success locally – are now available to PSK customers, in addition to local favourites Lucky Lady’s Charm™ deluxe and Book of Ra™ deluxe.

PSK is part of the Fortuna Gaming Group, through which Greentube has an established multi-brand and multi-jurisdictional agreement across Europe. The latest integration marks Greentube’s second European market entrance in recent months, after launching with two renowned operators in the newly regulated Swiss market.

Armen Tatarevic, Greentube Key Account/Sales Manager, said: “Entering Croatia is a real milestone for Greentube. PSK is the right choice for this journey given its large player base and brand awareness. We have already seen a great response from Croatian players and are thrilled to be able to provide the market with our online adaptions of popular land-based titles, as well as innovative new concepts.”

Bojan Molnar, CFO at Hattrick said: “Greentube’s casino games have a strong fan base in Croatia and we are already seeing keen interest from our customers. Being the first to offer NOVOMATIC blue-chip content online in Croatia has boosted the appeal of our brand with new and existing players and has given us an edge against the competition.”

Eastern Europe

FeedConstruct signs exclusive deal with The Ukrainian Association of Football

George Miller

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FeedConstruct signs exclusive deal with The Ukrainian Association of Football
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The sports data feed provider receives exclusive rights to collect and distribute video streamings and Fast Betting Data from the matches of the Ukrainian Association of Football.

The partnership grants FeedConstruct the coverage of 800+ annual events held throughout competitions like Ukrainian Premier League, Cup, Women’s and Youth Leagues and others. Advocating for competitions’ integrity, the data feed provider will deliver accurate data collected by its network of scouts and video streamings, which will find major appeal among the supporters and fans of the Association.

“The most important features of sports competitions are transparency and openness. Sports, in particular football, thrills with its unpredictability, genuine emotions and excitement! The Ukrainian Association of Football pays increasing attention to the guiding principles of fair play and ethics in organization of the football competitions at every level. And it’s a great pity that unethical practices of some parties jeopardize fair game score and hurt the image of the footballing bodies! That is why I’m pleased to announce start of cooperation between the Ukrainian Association of Football and FeedConstruct initiated by Mr. Francesco Baranca, President of Ethic Committee of the Ukrainian Association of Football.

The partnership of the Ukrainian Association of Football and FeedConstruct foresees regulation of the matters relating to the transfer of the rights to Ukrainian Premier League, Cup competitions, Women and Youth Leagues matches live data transmission to betting companies. From now on all data will only be transmitted through FeedConstruct and the transmission process may be stopped in case Ethic Committee of the Ukrainian Association of Football notices suspicious betting activity.

“FeedConstruct is one of the best sports digital content providers. And with choice of such reliable and experienced partner we feel certain that Ukrainian football competitions transparence shall reach the highest level!” – pointed Yurii Zapisotskyi, Ukrainian Association of Football General Secretary.

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Eastern Europe

Enteractive’s (Re)Activation Cloud platform lands in Romania

George Miller

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Enteractive's (Re)Activation Cloud platform lands in Romania
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One-to-one CRM approach to benefit retention in CEE market     

Enteractive, the leader in player reactivation and retention, has announced the launch of their (Re)Activation Cloud™ plug-and-play platform for the fast-growing Romanian market, boosting conversions of lapsed or dormant players for operators in the country.  iGaming brands will benefit from Enteractive’s personalised approach to player engagement, helping to activate NRCs to NDCs, and to revive player accounts.

Enteractive started providing (Re)Activation Cloud solutions in this market in April 2020, and the company has found players to be open and receptive to one-to-one conversations.

There are already some fantastic stats pointing towards the potential value in the country’s iGaming sector, and of the player conversations conducted by Enteractive on behalf of clients, around 75% of those contacted were interested to chat, with just 1% opting out from further calls.

Responsible Gambling is also key to the Romanian market, and keeping players safe and engaged means strong health prospects for the future of the region’s iGaming market. Enteractive agents are trained in handling responsible gambling issues, and every call includes checks on player wellness in terms of their gambling experience and possible risks.

In initial calls the company found that just 1% of Romanian players contacted were concerned about gambling problems. Enteractive is the leading engagement and retention provider for the iGaming sector, connecting with players for one-to-one conversations through (Re)activation Cloud. Enteractive thereby plays an important role as a ‘first responder’ when it comes to operators’ Responsible Gambling efforts.

Bartek Michalek, Enteractive’s country manager for Romania, commented, “Our teams love working on the Romania market, reporting both high answering rates, reaching 50%, and long conversation duration that is 38% higher than average.  We speak to around 300 players each day and find them keen to listen as well as chat with us. The feedback we’ve had shows that players are more interested in no-nonsense, uncomplicated bonuses than convoluted offers which helps us achieve an impressive conversion rate!”

As leading iGaming brands eagerly enter this growing CEE market, Enteractive’s unique CRM platform offers a fresh approach to player reactivation and retention, helping to boost operators’ bottom line with oft-forgotten churned players. (Re)Activation Cloud™ is driven by human interaction and personalised conversations on behalf of brands, bringing empathy and a human touch to an industry dense with automated impersonal services.

Mikael Hansson, Enteractive founder and CEO, said: “Romania is a world of opportunity for our clients and the iGaming sector in general.  We’re excited to grow our team for this region, and results seen so far indicate that this Central European region will be a key destination for iGaming brands.”

Enteractive is already well established in many European markets, with clients such as Betsson, GiG, and Kindred enjoying increased conversion and retention through the (Re)Activation Cloud platform, delivering Retention-as-a-Service expertise and boosting player deposits and engagement.

Both GDPR and G4 compliant, with bespoke systems built for operator compliance and player protection, Enteractive has a reputation for exceeding client expectations and delivering increased revenue results through low risk performance-based models.

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Eastern Europe

Second Reading of Ukrainian Gambling Bill Postponed Again

Niji Narayan

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Second Reading of Ukrainian Gambling Bill Postponed Again
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The second reading of the Ukrainian gambling bill has been postponed again.

On June 19, according to the agenda of the Verkhovna Rada, the Ukrainian MPs were to begin consideration in the second reading of the bill “On state regulation of activities related to the organization and conduct of gambling.”

However, the plenary session ended and the bill on legalisation of gambling has not been considered.

It was planned that the consideration of the draft law №2285-D would begin on June 18, but later the date was postponed to June 19. However, MPs did not even start the reading of the bill due to lack of time.

Most likely, the second reading of the bill on the legalisation of gambling will be postponed to the next plenary week, which, according to the calendar of parliamentary sessions, should begin on June 30.

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