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Parimatch launches new advertising campaign featuring Conor McGregor

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Parimatch launches new advertising campaign featuring Conor McGregor
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Parimatch, the international betting holding, has launched a new advertising campaign featuring cult athlete and brand ambassador Conor McGregor. The campaign, titled “A new epic story” features 15 action shots of Conor, which can be seen on billboards across the CIS region. McGregor also features in a short video, created by Canadian director Angelo Merten and French cameraman Charlie Bravo.

The video can be viewed here:

Filming for the campaign lasted for three days, and took place in Dublin and Kyiv.

“It is impossible to put Conor’s personality into words, and also impossible to remain indifferent to him. In his advertising campaign for Parimatch he was true to himself – unpredictable and brutal, but always reliable and charged to win” said Parimatch CEO Sergey Portnov.

The new campaign comes hot on the heels of McGregor’s first trip to Ukraine in October, where Parimatch hosted a press conference in the MMA legend’s honour.

Conor McGregor has a two-year personal endorsement deal with Parimatch across the CIS region. As part of the agreement, the sporting icon collaborates on promotional content and consumer activations. McGregor joins global boxing icon Mike Tyson, UFC stars Alexey Oleynik, Petr Yan and the Shevchenko sisters in Parimatch’s stable of brand ambassadors.

 

About Parimatch:

Parimatch is an international betting platform connecting emerging markets with the world of traditional and niche betting. Parimatch has over 1600 employees worldwide, supporting almost two million customers and covering more than 20 sports and 60 countries, 200 leagues and 600 sporting events every day. Headquartered in Cyprus, the brand has been established for over 25 years and is represented in different markets (Cyprus, Belarus, Russia, Kazakhstan, and Tanzania). The company is the official betting and wagering partner for the UFC in EMEA, with Conor McGregor and Mike Tyson as its official brand ambassadors. Parimatch also has sponsorship agreements with sporting institutions including Ukraine’s national football team, FC Apoel (Cyprus), FC Shakhtar (Ukraine) and Virtus Pro (e-Sports).

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Fast Track welcomes PolarLotto: taking online lotto in Sweden to new heights

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Malta, 28th March 2024 – PolarLotto, a leading provider of lotto betting services in Sweden, has just announced a strategic partnership with Fast Track, a leading provider of CRM solutions designed specifically for the iGaming industry. This collaboration aims to propel PolarLotto’s expansion from offline to online offerings, bringing the excitement of the world’s biggest lotteries to Swedish players in a safe and responsible manner.

PolarLotto prides itself on its commitment to transparent and ethical gaming practices, with a focus on player safety and responsible gaming. By teaming up with Fast Track, PolarLotto aims to leverage cutting-edge technology to expand its business model from traditional to online, ensuring a seamless and engaging experience for its customers.

Commenting on the partnership, Benjamin Burstein, CEO of PolarLotto, expressed enthusiasm about the possibilities ahead, stating, “We are excited to embark on this journey of transforming our business with the latest technology and automation tools provided by Fast Track. As we transition to the online space, we are confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalised experiences will enable us to better serve our players and achieve our business objectives.”

Fast Track also expressed confidence in the partnership, highlighting the potential for exceptional results through its Singularity model, which uses AI and machine learning to deliver tailored content to players, at the right time and through the most effective channel. “We are thrilled to partner with PolarLotto and support their online expansion,” said Simon Lidzén, CEO and co-founder of Fast Track. Our tools are designed to empower lean teams to achieve remarkable results, and we look forward to helping PolarLotto maximise their online presence and engagement.”

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Red Bull Gaming premieres ‘Memories of CS:GO’ documentary highlighting the game’s early years

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As the CS2 PGL Major in Copenhagen is set to kick off, Red Bull Media House will unveil a captivating feature-length documentary, “Memories of CS:GO – The Early Years,” an ode to one of the most influential games ever made.

This film takes viewers on an immersive journey through the origins and evolution of Counter-Strike: Global Offensive (CS:GO), featuring personal accounts and defining moments from several of the most legendary figures of the game.

The 90-minute documentary, narrated by Counter-Strike commentator Henry “HenryG” Greer, chronicles the remarkable trajectory of CS:GO, from its grassroots beginnings to becoming a global esports phenomenon.

Produced by Red Bull Media House, the film captures the essence of the game through the eyes of its most well known players, including Olof “olofmeister” Kajbjer Gustafsson, Patrik “f0rest” Lindberg, Richard “shox” Papillon, Gabriel “FalleN” Toledo, and Jarosław “pashaBiceps” Jarząbkowski, among others.

The documentary’s release is timed to precede the playoff stage of the PGL Major Copenhagen, scheduled for March 26, 2024. It will premiere on Red Bull Gaming’s YouTube channel at 21:00 CEST, offering viewers worldwide an insider’s perspective on the beloved game.

Event Details:

  • What: Premiere of “Memories of CS:GO – The Early Years”
  • When: March 26th, 2024, at 21:00 CEST
  • Where to watch: Red Bull Gaming’s Youtube Channel
  • The “CS:GO Memories” documentary can be viewed shareit.redbull.com

 

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Ten Square Games ready for a new development opportunities in 2024

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2023 ESPI package

The following documents in pdf format are equivalents of the official Consolidated Financial Statement which were reported in ESPI (download in the zip file above)

2023 Consolidated Financial Statement

2023  Management Board Report on Activities

Independent Auditor’s Report on the Audit of Annual Consolidated Financial Statements

Link to the stream

Link to the chat with individual investors

Presentation

Factsheet

Financial data

Transcription of the conference and Q&A session

For complete press release visit tensquaregames.com

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