Press Releases

Bacta to integrate latest age estimation technology in YALP app

Published

4 years ago

November 18, 2019

Bacta to integrate latest age estimation technology in YALP app

Reading Time: 2 minutes

YALP, the secure cashless payments app, has underlined its robust social responsibility credentials through incorporating secure biometric technology from London-based Yoti. The partnership will help operators meet age verification requirements and promote safer gaming and data minimisation. Users can prove their age without revealing their date of birth or providing any additional personal data.

Yoti’s award-winning technology brings faster, simpler, and more secure ways to know your customers. The company is recognised for its commitment to rigorous standards of social and environmental performance, accountability, and transparency.

Drawing on a dataset of many thousands of photos tagged with verified ages, Yoti’s machine learning engine has generated an algorithm that is able to gauge the age of a person far more accurately than a human being can – and it improves as Yoti continues to train it. Explaining the practicalities, Greg Wood, who has been leading bacta’s involvement in the ground breaking project, said: “YALP players will look into a camera and the Yoti system will then estimate their age without the need for them to register or share any additional personal details. The image used to estimate their age is then automatically deleted. The innovative technology uses an artificial intelligence technique called “deep learning” to search for patterns in large and complex sets of data. Deep learning is a large, artificial neural network, inspired by biological brains, which can be ‘taught’ (or trained) by showing it hundreds-of-thousands of labelled examples to provide accurate answers on unseen data.”

“Although most people will be automatically verified by the age estimation system, those who look younger will be able to share their verified over-18 attribute from the date of birth in their Yoti app, which is verified from an official ID document such as a passport or driving licence. Significantly, the Yoti technology works across gender, age and skin tone making it the most accurate and comprehensive method of rapidly confirming a consumer’s age without compromising personal privacy.”

He continued: “When we embarked on the development programme for YALP we were very aware of how a cashless payments app could, and should, incorporate key social responsibility initiatives, including the ability to set both time and spend limits, which enable players to take greater personal control of their gambling activities. The agreement with Yoti is one more step on the social responsibility journey, helping venues across the gambling landscape to undertake age verification and for consumers to establish their status in a safe, secure and non-invasive way. Yoti is passionate about using technology as a force for good. I am delighted that it will be contributing to the very important issue of social responsibility in the gambling entertainment space.”

Industry Awards

ProgressPlay Shines Again as a Finalist in Multiple Categories in the 2024 EGR B2B Awards

Published

54 mins ago

April 23, 2024

Alan Campbell

Reading Time: 2 minutes

ProgressPlay, a leading innovator in online casino and sports betting platforms, proudly announces its selection as a finalist in multiple categories for the esteemed EGR B2B Awards. This recognition comes hot on the heels of Marina Nahhas, the Head of Sales and Marketing, being acknowledged as one of the Top 10 Inspiring Leaders in 2024 by Value Icons Magazine.

Last year, the company made significant advancements in responsible gambling with the introduction of new generation proprietary automation and tools, earning another EGR B2B Awards shortlisting this year in the Safer Gambling category.

Earlier this year, ProgressPlay garnered acclaim for its groundbreaking standalone solution and platform technology, earning a spot among the Top 10 Casino Tech Solutions Providers by CIO Applications Europe. The company has further expanded its sports betting offerings with the recent addition of United Kingdom and Irish horse racing to its platform.

At the heart of ProgressPlay’s recent success is its revolutionary standalone platform, which debuted at ICE in January. This platform empowers casino brands to take full control of their operations while ProgressPlay provides unparalleled technology support. With a focus on AI-driven UI/UX, the platform promises an exceptional user experience across all devices and currencies.

In addition to its extensive game library including slots, live dealer games, poker, table games and sports betting options, ProgressPlay offers value-added services to enrich the offerings for operators and players.

Commenting on the EGR Awards shortlisting, Nahhas remarked: “ProgressPlay is a leading provider of online casino and sports betting platforms, offering a comprehensive suite of solutions tailored to the evolving needs of the iGaming industry, which these EGR B2B shortlistings recognise once again. We will be at SiGMA Asia in Manila to communicate why over 150 online casino and sportsbook brands are already in partnership with us.”

“We are thrilled to be recognised once again by the EGR B2B Awards,” the Chief Executive Officer for ProgressPlay, Itai Loewenstein, said. “Our commitment to innovation and excellence drives us to continually enhance our platform and services, delivering unparalleled value to our partners and players alike and underwritten by the judges each year at the EGR B2B Awards.”

For further information visit www. ProgressPlay. com.

Latest News

Conall McSorley Announced as New Head of Racing at SIS

Published

1 hour ago

April 23, 2024

Alan Campbell

Reading Time: < 1 minute

Experienced industry figure to oversee racing product portfolio

Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced the promotion of Conall McSorley (pictured) to Head of Racing.

In his new role, McSorley will be primarily responsible for SIS’ racing product proposition, shaping the strategy and direction across retail and digital channels. He will work with stakeholders globally to develop the best live racing offering for operators and end users while continuing to oversee SIS’ non-Americas international racing portfolio.

With over 20 years of experience holding several senior executive positions with betting operators and suppliers, McSorley will drive the continued development and delivery of the SIS racing offer that comprises a 24/7, end-to-end solution, presenting a regular flow of short-form betting opportunities to operators worldwide.

SIS carries over 35,000 horse races and more than 27,000 greyhound races annually, with action from over 170 tracks producing 8,760 hours of highly engaging betting content for global operators.

“Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people,” McSorley said. “We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”

“Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners,” the Chief Operating Officer for SIS, Andy Purkiss, said. “We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months while adding value for our customers and rights partners.”

Latest News

Checkd Group Accelerates Growth Strategy with James Prosser Appointment

Published

2 hours ago

April 23, 2024

Alan Campbell

Reading Time: 2 minutes

Industry veteran joins as a consultant in run-up to Euro 2024

Technology-led sports betting specialist Checkd Group has appointed James Prosser (pictured) as Growth Consultant in a move designed to boost revenue generation potential ahead of a big summer of football.

Bringing a fresh and innovative approach to product and content, Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.

With over ten years of experience in the industry, Prosser will also add value to several teams across Checkd Group through his vast experience, knowledge and network in the affiliate space. The ex-Spotlight Sports Group Affiliate Director and co-founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.

The new addition follows the recent creation of Checkd Media’s new Digital PR team, boosting its organic search performance across its key sites in the United Kingdom and the Americas.

“I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join its team,” Prosser said. “To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”

“James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth,” the Managing Director for Checkd Media, Alex Beecham, said. “With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the United States.”