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Soft2Bet partner up with Bambora to provide more payment options for its casino and sportsbook brands in Europe

George Miller

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Soft2Bet integrates DevCode payment solution
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The new partnership with Bambora means that Soft2Bet will get access to Bambora’s powerful platform PaymentIQ. PaymentIQ enables Soft2Bet to proactively increase acceptance rates, efficiently detect fraud, provide more payment options, and speed up its business growth.

Soft2Bet is currently expanding its reach across Europe, and the PaymentIQ integration will also enhance its ability to process large transaction volumes in regulated markets.

Boris Chaikin, CEO of Soft2Bet, said: “We’re always looking to improve the customer experience across all of our brands, and the integration of PaymentIQ will give our customers even more options. Offering players a tailor-made experience is paramount to the company’s ethos and this deal is a welcome addition to our overall offering.”

Christer Wikman, MD of Bambora for Gambling, said: “Our mission is to shape the most customer focused payment experience in gambling, and we’re thrilled for the opportunity to become a proactive partner to Soft2Bet. They’re an innovative and fast-growing player with high ambitions, and we’re confident that this will be a long and successful partnership.”

Among Soft2Bet’s consumer-facing brands are Malina Casino, Campobet, Zulabet, Wazamba, Nomini. It also has its own affiliate programme, 7Stars Partners. The group currently operates with MGA, with further certification within the EU set to follow.

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Entain Launches Global Initiatives to Support Women Interested in Building Careers in Technology

Niji Narayan

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Entain Launches Global Initiatives to Support Women Interested in Building Careers in Technology
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Entain Plc has launched a series of international initiatives to support girls and young women interested in building careers in technology.

Girls Who Code, an international non-profit organisation working to close the gender gap in technology, is to receive US$250K from the Entain Foundation, its not-for-profit affiliate, to support its global programmes to bring young women into the technology industry, most notably in the UK, US, Canada and India. The scale of Entain’s support makes it one of Girls Who Codes most significant global partners.

The Entain Foundation is also providing Aus. $50K funding to the Tech Girls Movement in Australia, which aims to challenge gender perceptions which limit girls’ participation in STEM through school-based early intervention programmes.

The new initiatives follow recent senior female appointments to the leadership team at Entain, including that of new chief executive Jette Nygaard-Andersen and two new non-executive board directors, Stella David and Vicky Jarman. Over 50% of Entain’s workforce is female, including over 30% in technology roles.

Jette Nygaard-Andersen, CEO of Entain, said: “I’m proud to be leading a global technology company which is making real strides in promoting women’s careers, not just in the West, but also developing markets like India where creating opportunities for young women is especially important.

“Everywhere however, the biggest challenges continue to be cultural, around what society and young women themselves believe they can do, which is why we are focusing on initiatives to support their education and build stronger pathways into technology-related careers.”

Dr. Tarika Barrett, incoming CEO of Girls Who Code, said: “Passionate, ambitious and diverse young women are the key to transforming the world and the technical workforce. This International Women’s Day, we’re excited to partner with the Entain to support young women around the world on their journey into the technical workforce. Our work together will help spur the creation of a more fair and equitable workforce, helping more women of all backgrounds rise to the top and achieve their goals of working in tech.”

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CT Gaming Interactive Expands its Presence in Belgium

Niji Narayan

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CT Gaming Interactive Expands its Presence in Belgium
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CT Gaming Interactive has expanded its presence in the Belgium market through its new partnership with Supergame.be.

Supergame.be has gained access to a portfolio of dice slots supplied by the global content provider. As a result of the agreement, a diverse palette of the company’s dice slots titles are currently available to the online casino players, including 50 Dice Treasures, Dice Woods, 40 Mega Dice, which have enhanced graphics for better interaction with players.

“We are delighted to have our content live with Supergame.be. We would like to welcome them to our growing customer base in Belgium and look forward to our excellent partnership by contributing to their amazing performance with our content offering,” Martin Ivanov, Businеss Development Manager at CT Gaming Interactive, said.

“CT Gaming Interactive is a well-respected supplier and we are happy to add their games portfolio, which we know will provide our players with entertaining gameplay. The great experience is what brings players to us, and it is our top priority to only provide games that meet their needs and expectations. We look forward to a valuable working relationship,” Henk Wolff, Marketing & communication manager at Supergame.be, said.

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Digitain Announces Launch of its New Game Keno Express

Niji Narayan

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Jump Aboard Digitain’s New Keno Express
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Digitain has announced the launch of its new game, Keno Express.

Built in-house by Digitain’s own games development team, Keno Express is a great new addition to Digitain’s Fast Games portfolio. Keno Express offers customers a dynamic, fast-paced experience with a new game drawn and resolved every minute.

A wide range of opportunities are available to bet on, providing a great experience to entertain a wide range of players. Customers can win big by selecting the winning ball from 100 balls in each Keno Express game. Alternatively, they can opt to bet on over/under a particular number of their choice, or even bet on a particular range of numbers. Players can even bet on multiple selections in any game.

“Our partners asked us for a new-style Keno game – they spoke and we listened! Keno Express is a wonderful addition to our suite of Fast Games – dynamic, colourful and exciting – with a great choice of betting opportunities. For operators, it also offers them an excellent product to both attract and engage new and existing players,” Hayk Sargsyan, Digitain’s Head of Fast Games, said.

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