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Parimatch crowned winners of Marketing Campaign of the Year at the 2019 SBC Awards

George Miller

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Parimatch crowned winners of Marketing Campaign of the Year at the 2019 SBC Awards
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The 6th annual SBC Awards took place in London on 3rd December, one of the most prestigious events in the international bookmaking industry’s calendar. The ceremony celebrates and rewards expertise and innovation in betting and gaming, with 41 awards across a range of categories up for grabs. Parimatch were delighted to be nominated across four categories – Esports operator, marketing campaign, sponsorship and employer of the year.

Parimatch beat off stiff competition to take home the award for marketing campaign of the year, with its “fired up to win” campaign, a partnership with UFC and sporting champion Conor McGregor.

“This award is massive recognition for our unique and inspiring marketing activities” said Parimatch’s CEO Sergey Portnov. “Awards like this ignite the fire in our belly to continue to push the boundaries and be bold and brave when it comes to creativity.”

Parimatch launched the “fired up to win” campaign in February of this year, rebooting its branding including a new visual style across digital communications, social networks and the mobile app, whilst also announcing Conor McGregor, one of the most famous athletes of our time, as a brand ambassador.

“Conor embodies true courage, a fighter who is not afraid of new challenges and is always fired up to win. Like Parimatch, McGregor always remains true to himself, but also ready to push the boundaries beyond sports. He was a natural fit for our new, and now award-winning marketing campaign” Said Portnov. “This is a small win for him, his main win should come on January 18 during his comeback fight with Donald Cerrone. We hope this award will charge him to win with Parimatch even more in 2020.”

A month after the campaign launch, Parimatch saw an increase in consumer registrations of 169%, cementing the campaign’s winning status early on.

Congratulations to all the winners, Parimatch looks forward to seeing you again at the SBC Awards in 2020!

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Playtech Joins All-in Diversity Project

Niji Narayan

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Playtech Joins All-in Diversity Project
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Playtech has announced that it has signed up to the All-In Diversity project – an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector. The move comes as part of Playtech’s global sustainability strategy, Sustainable Success.

Sustainable Success is Playtech’s strategy for growing the business in a way that has a positive impact on its people, its communities, the environment and the industry.

“We are delighted to partner with All-In Diversity to help champion diversity and inclusion at Playtech, as well as within our sector. As the leading technology supplier in the industry, it is imperative to our success that we are able to lead the industry in building a sustainable, commercially viable, entertainment first industry — for the benefit of all. Partnering with the All-In Diversity Project will play an important role in supporting our efforts to promote an inclusive culture and accelerate progress on every aspect of diversity within the organisation,” Shimon Akad, Chief Operating Offer at Playtech, said.

“Playtech’s timing could not be better. As we continue to grow and align our work with the needs of the industry, having the support of established industry leaders is key to driving impactful change. This together with their commitment to the Project we are very much looking forward to their commitment and good work we can accomplish with their support,” Kelly Kehn, Co-Founder of All-in Diversity Project, said.

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Industry News

GIG to Launch Two Online Casino Review Sites in the Netherlands

Niji Narayan

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GIG to Launch Two Online Casino Review Sites in the Netherlands
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Gaming Innovations Group (GIG) is planning to launch two Dutch language Online Casino review sites in the Netherlands in October.

Expectations are high for both TopCasinoBonus.com and CasinoTopsOnline.com to deliver high-quality content to players, featuring trustworthy and accurate reviews on Online Casinos, bonuses and online games.

Both websites will be in line with the new Dutch gambling regulations. Once the Dutch iGaming market has re-opened, players will find reliable top-notch reviews of Online Casinos legally operating in the Netherlands, as well as information on the best casino bonuses available and tips on how to gamble responsibly and safely.

TopCasinoBonus.com was a successful Dutch website until the market closed in 2017. Now that the Dutch market will open again for online gambling, the website will be relaunched together with a Dutch version of the GiG flagship site CasinoTopsOnline.com in October 2021.

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Industry News

Lucky Player Wins €6.5 Million Jackpot on Microgaming’s Mega Moolah

Niji Narayan

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Lucky Player Wins €6.5 Million Jackpot on Microgaming’s Mega Moolah
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A lucky player has won a mega jackpot of €6,597,136.10 on Microgaming’s immensely popular Mega Moolah Slot. This marks the fifth win of seven figures or more on Microgaming’s progressive jackpot network this year and the hundredth in its history.

Playing the classic Mega Moolah slot at Optibet.com, the winning player struck the massive prize on June 4. This latest Mega Moolah win comes just weeks after the legendary jackpot paid out a record-breaking €19.4 million win on Absolootly Mad: Mega Moolah.

Microgaming’s progressive jackpot network has now paid out more the €1.4 billion to date, with over €103 million awarded across all jackpots, tiers and games so far in 2021.

“I’m delighted to see another big jackpot win so soon after Mega Moolah dropped for €19.4 million in April. My congratulations go to Optibet and their player on this brilliant win. This is something of a milestone for Microgaming, being the 100th euro millionaire made on our progressive jackpot network,” John Coleman, CEO at Microgaming, said.

“We were thrilled to hear the news that one of our players had struck the Mega jackpot on the legendary Mega Moolah. Not only was it the first Mega jackpot to be hit at Optibet.com, but it’s also a tremendous multi-million-euro prize!” Chris Davis, CPO at Optibet, said.

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