Connect with us
SIS

Central Europe

STS signs with Enteractive

George Miller

Published

on

STS signs with Enteractive
Reading Time: 2 minutes

 

STS, Poland’s biggest betting operator, which also operates in several European markets, has partnered up with Enteractive’s (Re)Activation Cloud®, iGaming’s leading conversion platform.
The plug-and-play service offered by Enteractive will aim at improving STS’s player retention rates.
STS Gaming Group is a leading brand in the iGaming industry in Europe, with an extensive product portfolio including bookmakers, virtual sports, casino, live casino and eSports event bets. The brand has recently onboarded legendary goalkeeper Peter Schmeichel as well as ski jumper Martin Schmitt to drive its new ‘Bet with the leaders’ campaign.
STS dominates the Polish bookmaking market with a 47% share and is the main sponsor of Poland’s national football team as well as a large number of other major teams in the country. Over the last six years, STS has multiplied its revenue tenfold and is now pushing for further geographical and offer expansion.
The company currently counts 1,500 employees in Katowice, Warsaw, Prague and Malta, and is expected to grow further in the short term.
STS CEO Mateusz Juroszek comments: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.
“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”
(Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty.
While the entire industry is focusing on gamification and automated tools, Enteractive is choosing to focus on retention powered by technology and real human interaction. Enteractive’s services result in a boost to bottom-line P&L and long-term brand loyalty.
The platform plugs directly into clients’ existing CRM systems through seamless API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process.
Additionally, all (Re)Activation methods used are GDPR and G4 compliant and all data processed is highly secured.
Mikael Hansson, Enteractive Founder and CEO, said, “We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.
“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.
Continue Reading

Central Europe

German Media Body Vaunet Calls for Advertising Regulatory Rethink

Niji Narayan

Published

on

Vaunet-Germany
Photo Source: linkedin.com
Reading Time: 2 minutes

 

Vaunet, the association of private media businesses in Germany, has called on state lawmakers to remove advertising restrictions set to impact broadcasters in the new gambling regulatory framework currently under discussion.

It believes the restrictions, such as daily periods where advertising is not permitted and the wording of certain elements of the draft document contravene the core goal of channeling players to legal offerings.

“Advertising underpins private broadcasters’ businesses, and acts as an instrument to steer players towards legal offerings in the gaming market, a key regulatory goal of the federal states,” Matthias Kirschenhofer, chair of Vaunet’s internal betting working group, said.

Kirschenhofer said the new regulations, in theory, should allow broadcasters to tap into new revenue streams, at a time when ad spend from other sources was stagnating, though the planned advertising restrictions could effectively shut this off.

“[The advertising controls] will ultimately prevent investments in attractive content. We therefore appeal to the federal states to make further improvements here,” he added.

Vaunet took issue with the provisions that prohibit the advertising of online slots, casino and poker between 6 AM and 9 PM on radio and television, as well as the whistle to whistle ban on sportsbook advertising.

These would put broadcasters – already facing a stagnating advertising market – at a significant disadvantage to other media and advertising channels, where no such limitation applies, it claimed. If such a prohibition is to be maintained, Vaunet argued, internet portals should be subject to the same controls.

“Radio and television stations are fully aware of their responsibilities under the Interstate Broadcasting Treaty. Especially in a regulated broadcasting environment, the promotion of regulated gambling should not be prohibited,” Vaunet said.

This tenet was unclear, it added, as it did not confirm whether sportsbook operators would be prevented from advertising its online casino products during times where betting promotions were not allowed.

The prohibition of any connection between sports betting advertising and the publication of live scores for sporting events amounted to an effective sportsbook advertising ban on all media portals, it added.

Vaunet concluded that the regulations in their current form would not be effective in guiding gamblers to regulated offerings.

“In order for legal providers to prevail against illegal sites, they must be able to provide competitive offers and advertise them adequately,” Vaunet said.

Continue Reading

Central Europe

NSoft’s Slot Car Races for Orion Tip

George Miller

Published

on

NSoft’s Slot Car Races for Orion Tip
Reading Time: < 1 minute

 

NSoft’s virtual game, Slot Car Races, has been presented to the punters of Slovakian betting operator Orion Tip. The game was released on terminals (SSBTs) of this betting operator. The release represents the extension of the existing business cooperation between NSoft and Orion Tip which was established in 2018.

“We have a very fruitful cooperation with Orion Tip in Slovakia. The operator is using our Sportsbook solution: Pre-Match MTS sports betting in retail and on terminals as well as a set of virtuals on terminals including Virtual Greyhound Races, Greyhound Races, Virtual Motorcycle Speedway and Virtual Horse Races. Actually, the cooperation was established via SSBTs’ channel in 2018 and has been growing ever since. Now, our virtual Slot Car Races have found its way to Orion Tip’s players complementing the existing offer of virtuals,” Dalibor Ostojić, Regional Sales Manager at NSoft commented on the release.

NSoft’s Slot Car Races is a virtual game based on RNG. Every race includes six cars with various bet type possibilities.

In order to find more on NSoft ́s software solution for betting, contact NSoft’s regional sales representatives at [email protected] or book a meeting.

Continue Reading

Central Europe

TVBET lends helping hand to Polish children

George Miller

Published

on

TVBET lends helping hand to Polish children
Reading Time: < 1 minute

 

Recently, TVBET representatives visited the Wroclaw children’s home (Dom opieki zastępczej Wrocław) to help children in need in Poland.

TVBET considers itself to be a responsible player in the igaming market, in connection with which it pursues a policy of social responsibility. The TVBET team had no second thought about supporting the Wroclaw children’s home, and quickly made a plan and followed it through.

Currently, around 50 children are living in this institution. The complexity of their situation is still that they do not have a clear status because the parents abandoned them, but still haven’t finished processing. Now, these kids cannot be adopted legally or transferred to other institutions.

TVBET understands that such children need special care, therefore they tried to give them the maximum of it while visiting. In addition, the nice gifts from TVBET were also presented to these brilliant kids, such as winter and everyday clothing, toys, sweets, etc.

“The truth is, they really touched our hearts. TVBET will certainly continue such initiatives in the future, and encourage other companies to also participate in the creation of comfortable conditions for all the children around the world. Together we can make our planet a better place!”

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.