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Codere Already Has 6,000 Zitro Cabinets In Mexico

George Miller

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Codere Already Has 6,000 Zitro Cabinets In Mexico
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Zitro and Codere have reached a significant agreement through which 1,000 units of the new Zitro´s Video Slots cabinets, ILLUSION and ALLURE, will be installed in Codere casinos. This important figure is in addition to the 5,000 machines of Zitro that Codere already has in operation in Mexico which makes this agreement an exceptional fact. “We have made an important commitment to Zitro already, which is a company that meets all the conditions to guarantee a profitable operation and maximum entertainment with products that make the difference” says Juan José Rivas, Codere Product Manager for America.

As Johnny Viveiros Ortiz, founder of Zitro, states, “I want to thank Codere for the important commitment to our new ALLURE and ILLUSION cabinets that are sweeping all Mexican casinos, taking Video Slots to the highest level. We’re convinced that this important investment in new Zitro cabinets, added to the current cabinets, will bring important successes to both companies”.

The ILLUSION and ALLURE cabinets have been the stars since their first installation in the Mexican casinos, bringing fun and entertainment to each casino that has been installed. ALLURE is elegant and fun in equal parts with its 3x 27” Full HD screens of and a multimedia system integrated in the upper screens that acts as a sign of next generation. ILLUSION is a pure spectacle, with an impressive 43” full HD curved monitor, a 21.5” LCD topper and the ‘SmartDeck’ digital touch pad thus creating a spectacular immersive experience.

Like the renowned FUSION cabinet by Zitro, ILLUSION and ALLURE stand out for being the thinnest on the market, being the widest inside, with games of an extreme quality and spectacular themes that blow the players´ imaginations.

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market

George Miller

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Promising new partnership between Endorphina and Universal Soft for the LatAm Market
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The trendy slots provider Endorphina does not plan to stop with the incoming of partnerships this summer. We’ve just heard the news that Endorphina has kicked off a new partnership with Universal Soft, one of the most prestigious and well-known companies operating in the Latin American market and is focused mainly on horse racing and betting.

This partnership strikes itself to be promising for both parties. For Endorphina, this is their second partnership with a notable company within the LatAm market, so Endorphina will greatly expand to reach more players in this region. Universal Soft can also look forward to providing their clients with a diversify portfolio of colourful and trendy new games.

Henry Daniel Tapia Fernández, CEO of Universal Soft shares about the partnership:
“We are delighted to have partnered with Endorphina. A team full of professionals with a portfolio of high quality and reliable games. Endorphina’s games are becoming essential for every online platform and We are confident their games and gamification tools will exceed our customer’s needs in Latin America.”

Sales Manager at Endorphina, Zdenek Llosa, also shares:
“This marks itself as another great step for Endorphina’s expansion within the Latin American region, and we cannot be happier to have reached an agreement with Universal Soft. Their retail experience and strong understanding of the local market will be essential for our distribution and we are looking forward to having our latest releases like Chance Machine 100, The Rise of AI, Cash Tank and player’s preference Football Superstar to be soon available in their platform.”

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GrooveGaming gets connected to LatAm specialist BetConnections

George Miller

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GrooveGaming partnership with BetConnections
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Yet again aggregator GrooveGaming is in the news with a deal to supply content to LatAm specialist BetConnections, as GrooveGaming continues to expand rapidly on the back of some of the most robust technology in the iGaming industry.

GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, Alea, Quickfire and BetConstruct, amongst others, with BetConnections providing a significant stepping stone into the LatAm market.

Selected by BetConnections on the depth of its portfolio, GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

BetConnections also took into account that GrooveGaming has been recognised as one of the ’10 Best Technology Solution Providers of 2020′ by IndustryEra, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield.

GrooveGaming has numerous live dealer titles and has built a powerful on-demand live content offering that includes live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest during 2020. In addition, GrooveGaming’s virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming soon to the rapidly-expanding aggregator.

BetConnections was created in 2012 to meet the technological needs of the growing gaming market worldwide, running its own platforms which are versatile and adaptable to the needs of business partners and players, making constant updates in operation, performance and security. BetConnections LatAm-positioned business model embraces the development of self-service modules for betting in all its forms such as Sports Betting, Horse Racing, Greyhound Racing, Bingo, Virtual Events, and Instant Lotteries to provide a holistic 360degree service.

BetConnections CEO Jesus Campos Briceño said: “There’s nobody in the industry that doesn’t know about GrooveGaming’s groundbreaking technology, commitment to customer service, and rich multi-layered content powered by a single integration. They’re an easy company to do business with and have a great product, we are positive that this is a major step forward for both our operations.”

Rebecca Sotomora, Head of Sales at Groove Gaming said: “We are delighted to sign this content partnership with BetConnections, which is the online casino platform known throughout Latin America and will be a driver for our growth as well as creating opportunities in one of the most attractive and upcoming continents. Our presence in Latin America has been significantly reinforced through this agreement with BetConnections.”

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BetGames.TV strikes major content deal with Logrand Entertainment Group

George Miller

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BetGames.TV strikes major content deal with Logrand Entertainment Group
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Live games supplier enhances Mexican presence with latest LatAm agreement

BetGames.TV, the leading live dealer betting games supplier, has announced a partnership with Logrand Entertainment Group which sees its entire portfolio now live on Strendus, the operator’s main brand in Mexico.

The studio has signed numerous strategic agreements across LatAm in recent months, and this latest deal further enhances the company’s presence in the region’s thriving regulated markets.

Classic live games such as Wheel of Fortune, Baccarat and BetGames.TV’s innovative spin on Texas Hold’em poker, 6+ Poker, are now all available on Strendus and its associate brand Mustangmoney.

BetGames.TV’s cutting-edge offering has proved hugely popular in regulated markets across the continent as the company continues to rapidly expand is global profile with numerous strategic deals.

With licences issued by multiple jurisdictions including the UKGC, MGA, Italy, and various South African gambling authorities, as well as additional certifications pending from Sweden and Colombia, BetGames.TV is one of the most regulated live betting providers in the sector.

Commenting on the deal, Eddie Morales, LatAm Sales Director at BetGames.TV said: We’re thrilled to be partnering with Logrand Entertainment Group and making further inroads into the vibrant Latin American market.

“Strendus is the most secure online entertainment platform in Mexico and our award-winning selection of cutting-edge live dealer betting games will be a great addition to this dynamic online gaming brand.”

Lenin Castillo, Director of Online Operations at Logrand Entertainment Group, said: Logrand Entertainment Group is one of the most innovative companies in the entertainment industry and a force to be reckoned with in the Mexican gaming sector.

“We are confident that by having a strategic partner such as Betgames.TV, our Strendus platform will reinforce its leadership by offering international content that exceeds the expectations of our users.”

Dedicated to constantly developing and improving its games to deliver its partners a highly engaging betting proposition, the studio earned the highly acclaimed Rising Star in Casino Innovation at December’s SBC Awards, as well as being shortlisted for five categories at this year’s EGR B2B Awards.

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