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Playson signs deal with Betpoint Group

George Miller

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Playson signs deal with Betpoint Group
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Casino games provider Playson has partnered with Betpoint Group to deliver its full portfolio to the company’s popular casino brands.

The deal gives Betpoint brands, 21.com and Justspin, access to Playson’s online slots including smash hits such as Solar Queen and the first title from its new Funky Fruits series, Red Chilli Wins.

Betpoint Group launched its first casino in 2018 and has recently added a second brand, Justspin. The company’s success has been the unique product and design along with its strong marketing partner relationships.

This is the latest in a string of important partnerships for Playson which continue to experience growth across Europe and the Nordics, where Betpoint has a substantial player base.

Lars Kollind, Business Development Manager at Playson, said: “Betpoint Group was founded by casino professionals with years of experience in the gaming industry and we’re thrilled to be partnering with the team there.

“I’m sure our games will be a great addition to its burgeoning portfolio, and we look forward to the response from its players.”

Karl Wijkmark, CEO of Betpoint Group, said: “With both our companies having agile teams that can be flexible according to the market demands, we are positive this will be a great long-term relationship.

“Playson’s games are already popular in our focus markets, such as the Nordics, and we’re thrilled to offer its titles to our players.”

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