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Playson signs deal with Betpoint Group

George Miller

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Playson signs deal with Betpoint Group
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Casino games provider Playson has partnered with Betpoint Group to deliver its full portfolio to the company’s popular casino brands.

The deal gives Betpoint brands, 21.com and Justspin, access to Playson’s online slots including smash hits such as Solar Queen and the first title from its new Funky Fruits series, Red Chilli Wins.

Betpoint Group launched its first casino in 2018 and has recently added a second brand, Justspin. The company’s success has been the unique product and design along with its strong marketing partner relationships.

This is the latest in a string of important partnerships for Playson which continue to experience growth across Europe and the Nordics, where Betpoint has a substantial player base.

Lars Kollind, Business Development Manager at Playson, said: “Betpoint Group was founded by casino professionals with years of experience in the gaming industry and we’re thrilled to be partnering with the team there.

“I’m sure our games will be a great addition to its burgeoning portfolio, and we look forward to the response from its players.”

Karl Wijkmark, CEO of Betpoint Group, said: “With both our companies having agile teams that can be flexible according to the market demands, we are positive this will be a great long-term relationship.

“Playson’s games are already popular in our focus markets, such as the Nordics, and we’re thrilled to offer its titles to our players.”

Industry News

IMG Arena and ATP Media to launch ATP Masters 1000 virtual tennis product

George Miller

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IMG Arena and ATP Media to launch ATP Masters 1000 virtual tennis product
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World’s first officially branded virtual tennis product will feature ATP premier tournaments

IMG ARENA, a leading sports betting service and content hub, is launching an official virtual tennis product in partnership with ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour. The game will be available in April and will help sportsbook partners fill the void whilst the ATP Tour is suspended.

This new deal expands the longstanding partnership between IMG ARENA and ATP Media and is the first time they have launched a virtual sports offering.

IMG ARENA is using licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series along with official tournament names, to deliver an authentic, fan-first experience.

This unique and exclusive product is evidence of the ATP Media’s innovation strategy and adds to IMG ARENA’s growing portfolio of virtual products, which also includes golf, motorsport, football, horse racing, speedway, greyhound racing and cycling.

As the broadcast arm of the ATP Tour, ATP Media provides centralised media distribution across the ATP Tour, host broadcast production for the Nitto ATP Finals and ATP Masters 1000s, world feed production for the ATP 500s, Next Gen ATP Finals and certain ATP 250s, as well as the international distribution for the ATP Cup.

Mark Webster, CEO of ATP Media, said: “This is a landmark agreement for ATP Media at a challenging time. We are excited to be working with IMG ARENA to deliver fans around the world innovative content and new ways to enjoy their favourite tennis tournaments.

“Together we are creating a compelling, always-on product that will boost and diversify our sports betting offering, while helping to continue to further develop our international footprint.”

Freddie Longe, Managing Director at IMG ARENA, said: “ATP Media are one of the most progressive and forward-thinking media companies – we are delighted to partner with them to launch the world’s first officially branded virtual tennis product.

“When we invested in virtual sports specialists Leap Gaming, our vision was to create official products and unlock new revenue streams and forms of fan engagement for our clients. ATP Media share this vision and desire to evolve the way that its fans could connect with tennis. The result is a game-changing product that maximises player engagement and operator returns. As with all of our virtual sports offerings, we have developed the most realistic look, feel, and betting experience.”

Headquartered in London, IMG Arena works with more than 460 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG Arena processes official data for more than 45,000 sporting events per year. In 2019, more than 175 million hours of IMG ARENA content was watched by 56 million unique viewers around the globe.

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Industry News

Discover new gaming content by SYNOT Games

George Miller

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Discover new gaming content by SYNOT Games
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SYNOT Games is a game provider with more than 29 years of previous experience in gaming, we have developed over 50+ exciting casino slots. We create innovative, smoothly running and superbly designed slot games, ranging from fruity classics to thematic adventures or authentic roulettes. Our infinitely engaging casino games are:

* 50+ casino slots in pure HTML5

* playable on any device, in multi – resolutions: qHD, HD, FHD, 4K Ultra HD

* available in 25 languages * live in 21 countries and running on over 110+ casinos: https://www.synotgames.com/casinos/

* holder of gaming licenses: MGA and Class II license for Romania by ONJN

* content certified in jurisdictions: Malta, Spain, Italy, Slovakia, Czech Republic, Romania, Latvia, Lithuania, Croatia, UK, Sweden, Denmark, Portugal

For more information about our games, please click the download link below: https://www.synotgames.com/games/

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ORYX Gaming live with Lottoland

George Miller

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ORYX Gaming live with Lottoland
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ORYX Gaming, a Bragg Gaming Group company, has gone live with Lottoland, and is now supplying its full portfolio of quality casino games to the internationally renowned operator.

The partnership gives Lottoland seamless access to a library of 8,000+ games from 80+ premium suppliers, as well as exciting new releases from ORYX Gaming’s content roadmap.

Available via ORYX Hub, popular slots from the supplier’s proprietary catalogue is included as part of the agreement, together with premium games from partnered, top tier studios. ORYX Hub and its content is licensed by the Malta Gaming Authority (MGA) and certified and approved in 14 major jurisdictions.

Lottoland is the world’s largest online lotto betting operator and in addition to lottery, scratchcard and Instant Win products, offers a wide casino product portfolio to its customers.

Matevz Mazij, Managing Director of ORYX Gaming, said: “Lottoland is a brand which needs no introduction and will be a key partner as we look to expand our business into new markets. Our diverse portfolio of lottery and casino content will make a valuable addition to its online offering and we are looking forward to a partnership with longstanding success.”

Nigel Birrell, CEO at Lottoland: “ORYX Gaming’s library provides a wide range of titles that have something to offer in the market that we operate in. We have been impressed with the quality of content available through ORYX Hub, with games that will help us to deliver a first-rate gaming experience for all our customers.

“ORYX offers not only an impressive content library but also vast expertise and advanced marketing tools such as promotions, leaderboards, tournaments and jackpots.”

ORYX Hub provides operators with simple and quick access to a large portfolio of certified and compliant casino content, as well as its lottery and sportsbook product, with one contract and one integration.

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