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Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines

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Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines
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Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a new UX review which shows that operators still have a long way to go to successfully meet Apple’s native UX design standards with their current products. The team reviewed ten UK leading sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely they are to be approved with the deadline looming in March. With this report, Degree 53 aim to showcase how operators can improve their products for a successful App Store submission.

The team at Degree 53 revealed that while bet365, Coral, Ladbrokes and Unibet scored the highest (54-55/100), all of the reviewed brands received rather low ratings overall. None of the operators stood out. Some of the common low-scoring areas were web-like functionality and a lack of a clear user journey. This is mainly due to all of these products being container apps (website wraparounds) that don’t fully support the native standards required by Apple.

Last year, Apple set out a brief guideline advising that apps available on their App Store, including real-money gaming, need to provide a great user experience that is true to the platform, being as app-like as possible. Moreover, any HTML5 content will need to be embedded in the app binary without directing customers to an external site. This means the new standard affects any sports betting, casino, lottery and bingo apps. The deadline is March 2020 and it’s still unclear whether apps that will fail to meet these requirements will be removed or their updates not accepted.

Jade Daniels, design director at Degree 53 comments: “Apple has disrupted the online gambling industry by enforcing its design standards to real money gambling apps, giving very little time to operators to make any significant changes. It can take a large operator around a year to develop a native sportsbook app from scratch and requires a big investment. Many of our clients were in this situation, so we started looking into different solutions and studying Apple’s design guidelines to best meet their requirements. This report reflects our findings and recommendations on how to achieve this.”

“While not many can afford to build a native sportsbook, making it as app-like as possible will increase the chances of approval. The common problem that operators have is that their apps are derived from their sportsbook websites, still using web features in navigation and UI or even opening content in a browser. Today, product owners need to adopt the mobile-first approach, which Apple is trying to enforce, as that’s how the majority of people engage with digital products. Online gambling is a huge industry and it’s time it caught up with retail, entertainment and travel to support mobile engagement and provide a great customer experience.”

The Apple UX Guidelines Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, GBG, Penn Interactive Ventures and Hong Kong Jockey Club.

The Apple Design Guidelines UX Review can be accessed here.

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GLI’s Joseph Marchetti Named an Emerging Leader of Gaming

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Gaming Laboratories International’s Director of Systems and Audit Joseph Marchetti has been named to the ELG 40 Under 40 Class of 2022 by Emerging Leaders of Gaming (ELG) and Global Gaming Business (GGB) magazine.

“We are thrilled for the industry to recognize Joseph as an Emerging Leader in Gaming. For more than 15 years, Joseph has led teams in creating innovative solutions for GLI’s clients, helping clients discover new paths forward, and providing valuable consultative advice on their integrated compliance journey,” Sangeeta Reddy, Vice President of Engineering at GLI, said.

Since assuming his new role in May 2021, Marchetti has led his team of systems testers, auditors and automation developers as they work closely with regulators, operators and suppliers, paving the way in the ever-evolving world of gaming systems. He has also streamlined processes and created automation tools which expedite the time to market while also reducing clients’ costs.

He has been with GLI for more than 15 years, previously serving as Technical Group Manager. Over that time, he has developed an enviable and proven record of success as an engineer, as a manager and in developing engineers for multiple aspects of testing.

Over the past 15 years, Marchetti has grown from an entry-level Test Engineer to his current role. Along the way, he has reached a high level of expertise in the regulatory compliance testing of multiple game types, platforms, progressive controllers, shufflers/shoes as well as casino management systems.

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SoftGamings to Attend iGB Live! in Amsterdam

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The iGB Live! conference and expo slated for 28 September – 1 October 2021 is back on after a two-year COVID-19-induced hiatus.

iGB Live! is one of the biggest events in the iGaming industry that connects the most prominent operators and suppliers in the business and brings them an opportunity to share their ideas and visions with their live audience. iGB Live! is being held at the Amsterdam RAI, the biggest exhibition space in the Netherlands from 28 September to 1 October 2021.

The organisers of the event are expecting 4000+ attendees and 120+ exhibitors. All those in attendance will be able to discover the latest tech advancements in the industry, connect with the best providers in the business, and get exclusive insight into the minds of the leading experts at the panel discussions.

Among those exhibitors, experts, and proud sponsors of the event, stand H10 is reserved for SoftGamings and its portfolio of products and services that include a unified API integration platform, White Label and Turnkey products, and many others.

“iGB Live! is definitely the place to be to learn about the latest developments in the iGaming industry, and we are very excited to meet our peers for some good-quality networking and business opportunities. We invite you to meet our team at stand H10 where you can learn more about our products and services and see what we can do to take your online gambling business to the next level,” Irina Sazonova, Director of Partnerships at SoftGamings, said.

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Patrick Svensk Resigns as Chairman of Betsson

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Patrick Svensk, Chairman of the Board of Betsson AB (publ), has informed the Nomination Committee that he is resigning from Betsson’s Board of Directors and the assignment as Chairman with immediate effect. The Board has appointed Johan Lundberg, currently a member of Betsson’s Board, as the new Chairman.

Patrick Svensk has been a member of Betsson’s Board of Directors since 2005, and Chairman of the Board since 2017. The decision to resign from Betsson’s Board of Directors is based on the fact that the company’s major shareholders have stated that they no longer have full confidence in Patrick Svensk as Chairman of the Board. The lack of full trust is due to how the dismissal of the CEO was handled, which the company communicated in a press release on September 17, 2021.

“It is very sad, and I am sorry that I have disappointed our major owners, but I have done what I thought was best for the company. I am proud of what we have achieved during these years and wish everyone at Betsson great luck in the future,” Patrick Svensk said.

Johan Lundberg, who has been appointed as new Chairman by the Board, has been a member of Betsson’s Board since 2018. Johan Lundberg is the founder of NFT Ventures and a Board Member of Loomis, Svolder and Ölands Bank.

“I would like to extend a warm thank you to Patrick Svensk for his valuable contributions to the Board for almost 17 years. I look forward to continuing the work with the rest of the board to recruit the next generation of international leader to Betsson and at the same time complete the strategic work that is going on with renewal and growth,” Johan Lundberg said.

The Chairman of the Nomination Committee Michael Knutsson has expressed full confidence and support for the remaining Board members and its election of a new Chairman and supports the decision to seek the next generation of international leader for Betsson.

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