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Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines

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Degree 53 UX review shows operators still have work to do to meet Apple’s design guidelines
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Degree 53, specialists in the UX, design and software development for the online gambling industry, have published a new UX review which shows that operators still have a long way to go to successfully meet Apple’s native UX design standards with their current products. The team reviewed ten UK leading sports betting mobile apps against the latest Apple Human Interface Guidelines to find out how likely they are to be approved with the deadline looming in March. With this report, Degree 53 aim to showcase how operators can improve their products for a successful App Store submission.

The team at Degree 53 revealed that while bet365, Coral, Ladbrokes and Unibet scored the highest (54-55/100), all of the reviewed brands received rather low ratings overall. None of the operators stood out. Some of the common low-scoring areas were web-like functionality and a lack of a clear user journey. This is mainly due to all of these products being container apps (website wraparounds) that don’t fully support the native standards required by Apple.

Last year, Apple set out a brief guideline advising that apps available on their App Store, including real-money gaming, need to provide a great user experience that is true to the platform, being as app-like as possible. Moreover, any HTML5 content will need to be embedded in the app binary without directing customers to an external site. This means the new standard affects any sports betting, casino, lottery and bingo apps. The deadline is March 2020 and it’s still unclear whether apps that will fail to meet these requirements will be removed or their updates not accepted.

Jade Daniels, design director at Degree 53 comments: “Apple has disrupted the online gambling industry by enforcing its design standards to real money gambling apps, giving very little time to operators to make any significant changes. It can take a large operator around a year to develop a native sportsbook app from scratch and requires a big investment. Many of our clients were in this situation, so we started looking into different solutions and studying Apple’s design guidelines to best meet their requirements. This report reflects our findings and recommendations on how to achieve this.”

“While not many can afford to build a native sportsbook, making it as app-like as possible will increase the chances of approval. The common problem that operators have is that their apps are derived from their sportsbook websites, still using web features in navigation and UI or even opening content in a browser. Today, product owners need to adopt the mobile-first approach, which Apple is trying to enforce, as that’s how the majority of people engage with digital products. Online gambling is a huge industry and it’s time it caught up with retail, entertainment and travel to support mobile engagement and provide a great customer experience.”

The Apple UX Guidelines Review follows a number of reports on Betting and Gaming services in Degree 53’s portfolio. The team has shared insights on the UX to help operators optimise their services and create an engaging betting experience. Degree 53 have a diverse project portfolio and have worked with global operators, such as Betfred, GBG, Penn Interactive Ventures and Hong Kong Jockey Club.

The Apple Design Guidelines UX Review can be accessed here.

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BetBlocker named Clarion Gaming charity partner for ICE, iGB Affiliate and iGB L!VE

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BetBlocker the ground-breaking initiative which provides a free, anonymous, accessible, and robust gambling-blocking tool that empowers users to control their gambling behaviour, has been named Clarion Gaming’s charity partner for 2024/25. 

The Award will cover the first editions of ICE and iGB Affiliate to be held in Barcelona as well as the July 2025 edition of iGB L!VE, the first to take place at ExCeL London.

Responding to the news Pedro Romero Chief of SG Partnerships at BetBlocker said: “Being named Clarion Gaming charity partner is a fantastic honour and is recognition of our commitment to promoting safer gambling worldwide. This partnership also underscores the gaming industry’s growing awareness and commitment to social responsibility.”

He added: “ICE, iGB Affiliate and iGB L!VE  provide us with a trio of powerful global platforms which will enable us to amplify our message, connect with key stakeholders, and showcase how BetBlocker can make a real difference in minimising gambling harm. This opportunity strengthens our resolve to collaborate with all stakeholders, including the gambling industry, to prioritise the well-being of players.”

Focussing on how BetBlocker plans to activate its presence Pedro Romero explained: “At the three sector-leading events we intend to host engaging sessions on safer gambling to highlight BetBlocker’s role and its impact, demonstrate the functionality and effectiveness of the BetBlocker tool through live demos from our stand and facilitate networking opportunities with stakeholders to explore collaborations and funding opportunities.

“Throughout the year, we’ll leverage the visibility and connections arising from this partnership in order to expand awareness campaigns globally, develop educational materials and initiatives targeting operators, affiliates, and players and enhance our technology to ensure that BetBlocker remains at the forefront of innovation in player protection.”

The 2025 editions of ICE and iGB Affiliate will welcome a projected 55,000 gambling industry professionals from throughout the world. Comprising 120,000 square meters (sqm) of space compared to the 100,000 sqm at ICE 2024 Fira Gran Via Barcelona will be home to the industry’s best ever line-up of exhibitors comprising the world’s biggest and most respected innovator brands from every gambling vertical.  The industry’s leading trade associations, strategic bodies, regulators, CEOs of tier-1 operators and games creators will all be at Barcelona in record-breaking numbers underlining the show’s reputation for being the ‘Davos of Gambling’.

For more information on ICE Barcelona and iGB Affiliate Barcelona and to register visit:  icegaming.com and barcelona.igbaffiliate.com

 

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CT Interactive Named Finalist for “Most Innovative Supplier” at European iGaming Awards

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CT Interactive, a global provider of online gaming content, was selected as a finalist in the prestigious “Most Innovative Supplier” category at the European iGaming Awards. This recognition highlights CT Interactive’s commitment to creating immersive contribution for the iGaming industry.

The European iGaming Awards celebrate excellence and innovation within the gaming sector, recognising companies that drive industry evolution. The award ceremony will be held in Barcelona on 21 January 2025. CT Interactive’s nomination reflects its focus on delivering cutting-edge technology, a diverse game portfolio and tailored solutions that enhance player engagement and operator success.

“We are honored to be recognized as a finalist in such a competitive and esteemed category. Innovation has always been at the core of our mission, and this nomination reaffirms our efforts. It is a testament to our talented team’s hard work and our partners’ trust,” Martin Ivanov, COO at CT Interactive, said.

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Blackstone to List Spain’s Cirsa Shares in Madrid Early 2025

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Private equity investor Blackstone plans to list shares of Spanish gambling company Cirsa in the first half of 2025 in an initial public offering.

Blackstone would raise between 700 million euros and 1 billion euros,floating between 20% and 25% of Cirsa.

The investment fund has hired Barclays, Deutsche Bank and Morgan Stanley as global coordinators, according to reports.

Cirsa, Blackstone, Barclays, Deutsche Bank and Morgan Stanley did not immediately respond to requests for comment.

Blackstone acquired Cirsa, which operates casinos and betting shops across Spain and Latin America, in 2018 for an undisclosed sum.

In 2021, a Spanish newspaper reported Blackstone was considering a Cirsa IPO in a deal that would value the company at around $3.4 billion.

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