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UltraPlay marks its 10-year anniversary at ICE London

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UltraPlay marks its 10-year anniversary at ICE London
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Advanced betting solutions provider UltraPlay will celebrate a 10-year anniversary during ICE London, 4-6 February 2020, at booth S2-245. Founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry, UltraPlay keeps on opening new perspectives on the global gaming map.

Mario Ovcharov, CEO of UltraPlay has commented on the occasion: “It’s a very exciting time for us at UltraPlay. We start this year with a special milestone of celebrating 10 years on the market, a moment that reflects on our achievements as an organization.  After a decade of steady progress, we are now looking forward to the new perspectives, opportunities, and partnerships, to begin at ICE London and forward.”

At ICE London, UltraPlay’s team of iGaming experts will present the company’s latest product developments, highlighting the sports product with its enhanced features and functionalities to empower the online betting operators.

“Unlike other solutions, the UltraPlay platform allows fully customizable events, markets, margins, limits, market lines, and ability to fully tailor sports content for end-user needs.”, added Mario Ovcharov.

Besides UltraPlay’s sports product, the company’s all-in-one complete iGaming package has several upgrades that online brands can benefit from. Esports platform and odds feed functionalities are further extended to meet the ever-growing interest of the players towards this vertical. The solution was further innovated with the Hybrid Live eSports betting model, through which players can enjoy in-play betting 3 times longer compared to other websites. Combining AI and human traders’ interaction, UltraPlay’s eSports live solution helps companies increase retention rates.

Moreover ODDS.GG website redesign will be presented for the first time at ICE London – with a better user interface and experience.

Online casino portfolio and live casino opportunities will be presented with more game titles from the leading providers in the sector.  All brands ready to implement crypto payment options on their websites can meet with the UltraPlay’s team and discuss potential partnerships.

UltraPlay’s dedicated team will welcome all interested to step further and be part of the company’s story of success, at booth S2-245.

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Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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