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Yggdrasil wins Innovator of the Year at International Gaming Awards 2020

George Miller

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Yggdrasil wins Innovator of the Year at International Gaming Awards 2020
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Pioneering provider claims trophy for fourth year in a row

Gaming solutions supplier Yggdrasil has won the Innovator of the Year award for an unprecedented fourth consecutive year at the prestigious International Gaming Awards (IGAs) held at London’s Savoy Hotel.

The award recognises the year’s best-in-class supplier that has broken boundaries to disrupt the industry with ground-breaking innovation.

Yggdrasil has achieved this with the launch of its game-changing Publishing division, offering customers ‘the keys to its kingdom’ with all tools they need to build, create and offer a complete B2B gaming business.

It is also introducing a series of transformative game mechanics including Splitz™, offering never-before-seen win potential. Aztec-themed Temple Stacks: Splitz™ was launched in January this year giving players the first view of Yggdrasil’s revolutionary mechanic, which transforms a 3×5 slot grid into reels of infinite potential, offering up to 248,832 pay ways.

As part of Yggdrasil’s new strategic approach, it is franchising its entire business, from its current and future content portfolio and industry-leading gamification to its advanced platform technology and new GATI (Game Adaption Tools & Interface) product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.

Future customers will be able to license any, or all elements, of Yggdrasil’s gaming eco-system with all technology, functions and content already proven after being live in the most developed iGaming markets for the last six years.

The three core value propositions for the Publishing arm will be: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).

Fredrik Elmqvist, CEO, Yggdrasil, said: “Winning this award for a record fourth year in row is an amazing achievement. It is testament to the huge effort the entire Yggdrasil team has put in to launch the game-changing Yggdrasil Publishing and the investment we put into slot innovation and new mechanics.

This is a ground-breaking global licensing business that significantly changes our and the industry’s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.”

 

To find out more about the new Publishing division, visit stand N3-140 at ICE London 2020 between February 4th to 6th.

Industry News

GVC Becomes Founding Member of All-in Diversity Project

Niji Narayan

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GVC Becomes Founding Member of All-in Diversity Project
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GVC Holdings has joined the All-In Diversity Project, an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

The All-in Diversity Project provides tools to businesses looking to progress in the area of Diversity & Inclusion (D&I). GVC’s membership in the All-In Diversity project will help accelerate its leadership role on (D&I) issues within the sector.

“GVC is delighted to become a Founding Member of the All-In Diversity Project. As a global employer, GVC is committed to providing a safe, fun, and inclusive culture where our people feel they can truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work at GVC. We look forward to working with our partners to make our industry a more inclusive environment,” Shay Segev, CEO of GVC, said.

“GVC is a great addition to our roster of Founding Members. As a multi-channel, multi-jurisdictional industry leader, they bring an unrivalled knowledge and global perspective of the industry that along with a passion to lead and share their best practices will help us take another huge step towards a better more inclusive industry. We are proud to welcome them,” Kelly Kehn, Co-Founder of All-in Diversity Project, said.

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Industry News

Scientific Games Signs Four-year Dutch National Lottery Contract

Niji Narayan

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Scientific Games Signs Four-year Dutch National Lottery Contract
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Scientific Games Corporation has entered into a new contract with the Dutch National Lottery Nederlandse Loterij.

The deal will see Scientific Games provide its instant game “scratch cards” to the Lottery for a period of four years through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management programme used by more than 20 lotteries globally. The agreement may be extended by Lottery for up to four additional years.

“After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games. While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries,” Raffaele Fiorini, business director for Nederlandse Loterij’s instant tickets, said.

Scientific Games has supplied Nederlandse Loterij with scratch cards since 1994, moving to the SGEP programme in 2010 for full product category management. Scientific Games also provides the Lottery with sports betting technology and services.

“We are honored that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits,” John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games, said.

“SGEP is the market-leading program for lotteries focused on responsibly growing the instant product category. It is proven successful for many of the top-peforming lotteries in the world, and we are delighted to continue maximizing results for Nederlandse Loterij and its retail partners, while providing great entertainment for players,” Matthias Müller, Vice President Sales & Marketing for Scientific Games International Lottery Systems, said.

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Industry News

Digitain Integrates Spinmatic Video Slots

Niji Narayan

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Digitain Integrates Spinmatic Video Slots
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Sportsbook and casino platform provider Digitain has entered into a deal with leading developer and supplier of casino games, Spinmatic.

As per the deal, Spinmatic video slot games will be integrated into Digitain’s platform, providing its partners’ customers with its engaging new titles and classics.

“The integration of Spinmatic onto our platform provides a great boost to our overall content and we’re delighted that our partners’ customers will benefit from a fantastic range of premium, highly-engaging games,” Samvel Mkrtumyan, Head of External Communication at Digitain, said.

“It is always very positive to be able to reach new customers with our games. We are very happy to partner with such a great company as Digitain, and I’m sure its partners’ players are going to love our video slots because we take the whole process very seriously, having their likes and their background in mind to deliver exactly what they are looking for,” Norbert Mathies, Managing Director of Spinmatic, said.

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