Industry News
Yggdrasil wins Innovator of the Year at International Gaming Awards 2020

Pioneering provider claims trophy for fourth year in a row
Gaming solutions supplier Yggdrasil has won the Innovator of the Year award for an unprecedented fourth consecutive year at the prestigious International Gaming Awards (IGAs) held at London’s Savoy Hotel.
The award recognises the year’s best-in-class supplier that has broken boundaries to disrupt the industry with ground-breaking innovation.
Yggdrasil has achieved this with the launch of its game-changing Publishing division, offering customers ‘the keys to its kingdom’ with all tools they need to build, create and offer a complete B2B gaming business.
It is also introducing a series of transformative game mechanics including Splitz™, offering never-before-seen win potential. Aztec-themed Temple Stacks: Splitz™ was launched in January this year giving players the first view of Yggdrasil’s revolutionary mechanic, which transforms a 3×5 slot grid into reels of infinite potential, offering up to 248,832 pay ways.
As part of Yggdrasil’s new strategic approach, it is franchising its entire business, from its current and future content portfolio and industry-leading gamification to its advanced platform technology and new GATI (Game Adaption Tools & Interface) product. This will enable partners to instantly create their own unique, end-to-end iGaming offering supported by, and in partnership with, Yggdrasil Publishing.
Future customers will be able to license any, or all elements, of Yggdrasil’s gaming eco-system with all technology, functions and content already proven after being live in the most developed iGaming markets for the last six years.
The three core value propositions for the Publishing arm will be: YG Franchise (platform IP licensing) YG Masters (game development and distribution program), and YG Game IP (game IP licensing).
Fredrik Elmqvist, CEO, Yggdrasil, said: “Winning this award for a record fourth year in row is an amazing achievement. It is testament to the huge effort the entire Yggdrasil team has put in to launch the game-changing Yggdrasil Publishing and the investment we put into slot innovation and new mechanics.
“This is a ground-breaking global licensing business that significantly changes our and the industry’s approach to content creation, publishing and distribution. In a very short space of time we have become well-known for our highly innovative online gaming content, platform and software solutions but we are now taking this to another level altogether.”
To find out more about the new Publishing division, visit stand N3-140 at ICE London 2020 between February 4th to 6th.
Affiliate Industry
Aspire Global Facing Pair of Legal Battles

Prominent online gaming software and platform provider Aspire Global has been named as the defendant in a pair of court cases that could potentially result in it being ordered to pay compensation totaling up to €101 million ($109 million).
In the first complaint, Aspire Global is being sued in the United Kingdom by the founders of sports betting software, solutions and services provider BtoBet, Alessandro Fried and Igor Lestar, for €36 million ($39 million). This pair inked a deal in 2020 to sell their company to the Malta-based defendant in exchange for an upfront payment of some €20 million ($21.6 million) as well as an earn-out consideration tied to future earnings before tax.
However, Fried and Lestar through their Sousa Enterprises Limited and Eltsar Limited entities are alleging Aspire Global, which was last year acquired by NeoGames as part of a deal worth some €402.3 million ($423.5 million), violated the terms of this share purchase agreement by spending too little and not charging enough so as to deliberately decrease revenues and the subsequent earn-out sum.
The complex case with its many intricacies is not expected to go to trial before 2025 but could well result in Aspire Global being ordered to pay more than the €36 million headline figure. The financial implications are even more concerning as the defendant’s NeoGames parent is currently in the process of being acquired by Aristocrat in an arrangement valued at north of €1 billion.
In the United States and Aspire Global has also been separately named as the offender in an action brought by Ebet Incorporated, which is the operator of the Karamba, Griffon Casino, Hopa, Generation VIP, Scratch2Cash, Gogawi, Dansk 777 and Bet Target iGaming brands. This Nevada action is seeking some €65 million ($70 million) embracing compensatory damages, punitive fines and other financial penalties to be proven at trial and moreover names AG Communications and other affiliated entities as defendants.
Ebet Incorporated acquired specific business-to-consumer (B2C) assets and associated websites from Aspire Global in 2021 and simultaneously entered into a ‘white-label’ operator agreement embracing collaborative efforts on the future running of the purchased assets. The plaintiff is claiming the defendants breached these deals by manipulating their books to falsify and overstate active player data and exaggerate the health of the acquired properties.
As if this wasn’t bad enough, Aspire Global is furthermore being accused by Ebet Incorporated of violating the terms of the agreements by materially failing to maintain necessary operations in Germany, falsifying records and violating industry regulations. The allegations could potentially shape the future trajectories of these companies as they also run to reputational harm, fraud, breach of contract and other unnamed violations due to be proven during the course of the trial.
Industry News
PIN-UP Global Launches New Business Line Named PIN-UP.INVESTMENTS

The international ecosystem PIN-UP Global, representing a set of businesses in various segments of the gaming industry, has launched a new business line named PIN-UP.INVESTMENTS.
PIN-UP.INVESTMENTS was created to stimulate the development of technologies and products for the gambling market and related industries by providing financial and expert resources, high-value industry contacts, the opportunity to enter new markets and integrate into the ecosystem.
PIN-UP.INVESTMENTS invests in projects and products in gambling, traffic, software development, customer service, payment systems, advertising platforms, arbitrage teams, artificial intelligence based products.
INVESTMENTS provides funding, training and consulting opportunities through in-house ecosystem experts, practice on PIN-UP product and business model testing, accelerated product growth and entry into new markets, access to a network of industry contacts, strategic planning support and possible integration into the ecosystem.
“PIN-UP.INVESTMENTS is a logical step for our ecosystem, which always supports the passion and drive to succeed. Our new direction is aimed to help projects and teams both to develop independently and to successfully integrate into PIN-UP Global. We believe in daring solutions and new technologies that can be effective,” Marina Ilyina, CEO of PIN-UP Global, said.
Industry News
Valley View Casino & Hotel Earns Prestigious Top Workplaces 2023 Award and Two National Awards by The San Diego Union-Tribune

Valley View Casino & Hotel in San Diego has received the Annual Top Workplaces Award and national honours for “Employee Appreciation” and “Professional Development”, as presented by The San Diego Union-Tribune.
The accolades are the result of an engagement survey. With a 62% response rate and an 82% satisfaction rating, Valley View Casino & Hotel’s team members echoed their positive experiences within the organisation.
Joe Navarro, President and Chief Executive Officer of the San Pasqual Casino Development Group, said: “Our tribe has worked hard to create a trusted environment for team members and guests, and we are proud to be recognized with this prestigious award, as well as recognized nationally.”
Judy Wright, Vice President of Human Resources at Valley View, said: “Being recognized with the Top Workplaces Award and the two national awards validate all the best practices and benefits we’ve put in place for our team members over the past 22 years. It truly is an honor to receive this award and a privilege to work for a company as great as Valley View Casino & Hotel.”
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