Connect with us
SIS

Gambling in the USA

CBS Sports and William Hill Announce Official Partnership

George Miller

Published

on

CBS Sports and William Hill Announce Official Partnership
Reading Time: 3 minutes

 

William Hill to Be Exclusive Sports Book & Wagering Data Provider of CBS Sports Digital

Strategic Partnership Extends CBS Sports’ Digital Leadership in Providing Sports Betting Content and Increases William Hill’s Reach to Millions of Sports Fans and Fantasy Players

CBS Sports and William Hill, America’s leading sports book operator, today announced a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms. The deal will reimagine fan engagement through a unique integration of sports betting, media, product and technology. The partnership will tip off with initial integrations in March on CBS Sports digital platforms, with a full rollout planned for the fantasy football season.

The partnership extends CBS Sports’ digital leadership in the sports betting space and allows for the creation of even more relevant content across its wide array of platforms. CBS Sports will utilize William Hill’s odds, experts and more than 140 sports books to bolster its current digital offerings, delivering deeper information and programming produced from William Hill sports books across the country, and further engaging sports bettors and fans. In addition, the partnership includes opportunities to feature William Hill data, odds and markets across CBS television programming.

William Hill will receive exclusive rights to promote its brand across CBS Sports’ broad range of digital properties, including through CBS Sports Fantasy, one of the largest fantasy platforms in the world, resulting in highly efficient customer acquisition for the sports betting company.

“We’re thrilled to launch this momentous partnership, which will allow us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for their market-leading betting platform as they continue to grow their industry-leading U.S. business,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital. “The power of our distribution, combined with the strength of our brands and the expertise of William Hill, has us well positioned to tap into the explosive growth of the legal sports betting industry in the U.S. Together, we will deliver even more value to this rapidly growing segment of sports fans.”

“CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports,” said Joe Asher, CEO of William Hill US. “We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world, and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently.”

CBS Sports Digital is the second-largest sports property in the U.S. with more than 80 million users per month across its sites and apps as well as tens of millions of followers on social platforms. CBS Sports Digital offerings include SportsLine, the dedicated subscription platform for game picks and predictions that has seen strong subscriber growth in recent years; CBSSports.com; 24/7 streaming network CBS Sports HQ, which features the nightly SportsLine show focused on sports betting and delivered triple-digit viewership growth in 2019; CBS Sports Fantasy; CBS Sports apps; and 247Sports.

Powered by a heritage that dates back to 1934, William Hill established its U.S. presence in Las Vegas in 2012 and has grown to become America’s leading sports book operator by differentiating itself from the industry as an innovative pioneer in sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has led the United States expansion of sports betting and now has operations in 10 states. The company currently accepts one out of every four sports bets placed in the U.S.

Financial terms of the deal are not being disclosed.

 

About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 12,500 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 114 race and sports books in Nevada and the state’s leading mobile sports betting app. In New Jersey, William Hill is operating at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app. William Hill also is operating sports books in IndianaWest Virginia, and Iowa; a race book in Florida; and online with the William Hill Iowa sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries. In October 2019, William Hill signed an agreement with Monumental Sports & Entertainment to build and operate a sports book at Capital One Arena in Washington D.C., subject to regulatory approval. William Hill has licensed operations in The BahamasItalySpain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019, it completed the acquisition of MRG Group, acquiring the Mr Green and Redbet brands, and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

SOURCE William Hill US

Gambling in the USA

Oklahoma Indian Gaming Association Chairman Rejects Governor’s Offer

Niji Narayan

Published

on

Oklahoma Indian Gaming Association Chairman Rejects Governor’s Offer
Reading Time: < 1 minute

 

Matthew Morgan, chairman of the Oklahoma Indian Gaming Association, has rejected Gov. Kevin Stitt’s latest casino gambling offer and accused the governor of attempting to take advantage of the tribes during the COVID-19 outbreak.

Morgan termed the governor’s offer as “yet another unsuccessful attempt to divide the tribes.”

“The letter confirms the real intent of Governor Stitt is to destroy the tribal interest outlined in the existing compacts. The tribal leaders who received the letter reject the proposal as disrespectful and disingenuous,” Morgan said.

Steve Mullins, one of Stitt’s outside attorneys, wrote in a letter to the tribal leaders that the Corona pandemic has changed the landscape for tribal and non-tribal governments.

“Now more than ever is the time for us to stand together,” Mullins wrote.

Included with the letter is the proposed new compact, which would require tribes to pay a flat 5% fee on gambling revenue and authorise both the tribe and the state to offer sports gambling, Morgan said.

The compact would also vest more power with the state to interfere in tribal casino operations, such as approval of casino vendors and installation of a minimum number of electronic machines in casino floor.

“This compact is a huge power grab for his office,” Morgan said.

Continue Reading

Gambling in the USA

PlaySugarHouse.com Brings Joy To A Pennsylvania Man Who Hit The Divine Fortune Mega Jackpot At Home For More Than $159,000

George Miller

Published

on

PlaySugarHouse.com Brings Joy To A Pennsylvania Man Who Hit The Divine Fortune Mega Jackpot At Home For More Than $159,000
Reading Time: < 1 minute

 

PlaySugarHouse.com is once again bringing a little positivity during these difficult times to a West Chester, PA man who hit the Divine Fortune jackpot on Sunday night. Anthony, who asked that we not share his last name, hit the jackpot for a total winning of $159,052.43. This is the third time the Divine Fortune jackpot was hit at PlaySugarHouse.com since the closure of all land-based casinos in the states of New Jersey and Pennsylvania. The first time was in New Jersey on March 15th and the second time was in Pennsylvania on March 20th, both for over $278,000.

Anthony was at home with his family when he won. “I still feel like I’m in a dream,” the 55-year-old commercial painter said. “I was definitely not expecting it, and I had to ask myself if I really hit the jackpot.”

While he doesn’t have any set plans for his winnings, Anthony expressed that he would like to put aside some money for retirement.

“It’s exciting to be able to provide a chance for our players to win life changing jackpots on an outlet that doesn’t require them to leave home,” said Mattias Stetz, C.O.O. of Rush Street Interactive, which operates PlaySugarHouse.com and BetRivers.com.  “This win made a huge positive impact during this very trying period of time.”

With all land-based casinos in New Jersey and Pennsylvania closed, PlaySugarHouse.com has seen an increase in online casino play over the past couple of weeks.

This is the fourteenth Divine Fortune jackpot at PlaySugarHouse.com in Pennsylvania since its launch last summer.

Continue Reading

Gambling in the USA

Barona Resort & Casino Extends its Closure

Niji Narayan

Published

on

Barona Resort & Casino Extends its Closure
Reading Time: < 1 minute

 

The Barona Band of Mission Indians has extended the closure of Barona Resort & Casino to April 19 in response to the ongoing concerns about COVID-19. All staff members will continue to receive pay and benefits during this time.

“Barona’s Tribal leaders will continue to monitor and evaluate the situation on a daily basis as the health and safety of our staff, players and community is our top priority. We anxiously await the day we can welcome our staff and players back home to Barona. For now, we hope to be able to re-open on Monday, April 20. We thank the entire Barona family, including our 3,100 Barona staff members and all of our players for their support and patience during this difficult time,” the Barona Band of Mission Indians said.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.