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Campeón Gaming Partners wins Best Affiliate Program: Casino award at the iGB Affiliate Awards 2020

George Miller

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Campeón Gaming Partners wins Best Affiliate Program: Casino award at the iGB Affiliate Awards 2020
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Campeón Gaming Partners was awarded the Best Affiliate Program: Casino award during a highly prestigious event at this year’s iGB Affiliate Awards in London! Hard work, effort, constant focus on our affiliates and continuous development of our affiliate program, put Campeón on the winners’ pedestal for its affiliate program.

The award was received by the company’s CEO, Marinos Shiapanis, CFO, Avraam Tosounidis, and the affiliate team, comprised of Konstantinos Sarikakis, Head, and Andreza Majela, Manager. This was the very first time that Campeón Gaming Partners was nominated at the iGB Affiliate Awards, managing to stand out from the crowd and win the award! Our program’s transparency and inclusiveness were recognized, while our team’s continuous support and creation of tailor-made programs to each affiliate’s needs stood out. Our Head of Affiliates & Partnerships, Konstantinos Sarikakis, was also nominated with Campeón Gaming Partners, in the category Best Casino Affiliate Manager.

“It is a tremendous moment for Campeón Gaming Partners; we know our worth, how hard our affiliate team and the whole company has worked to get here, and how important is each and every affiliate to us.

We create tailor-made programs, based on transparency, but – on top of it all – we are there for our partners. It doesn’t matter if their requests are big or small – we treat every request with the same respect and urgency. We owe this award to our people, and we want to thank each and every single one of Campeón’s team members and especially our affiliate team for their hard work and dedication”, said Avraam Tosounidis, Campeón’s CFO.

A successful participation at the iGB Affiliate London 2020 exhibition

Campeón Gaming Partners exhibited for the very first time at the iGB Affiliate London 2020 at Stand H12 and enjoyed a very successful show. A lot of networking, catching up with long-time and valuable partners, and meeting new ones, were our focus for the two days of the exhibition in London.

“At Campeón Gaming Partners, we are stepping up our game and the industry can see it. We are participating now in all the major exhibitions, recognized with various awards for our brands and our company as a group, and industry experts are now noticing us. We are establishing ourselves as one of the leading rising brands in the iGaming industry and we will continue growing and developing, with our people as our driving force”, said Marinos Shiapanis, the company’s CEO.

Affiliate Industry

PartnerMatrix helps clients leverage real-time data via new API development

George Miller

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PartnerMatrix helps clients leverage real-time data via new API development
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PartnerMatrix introduces new API development which helps casino and betting websites to have a better understanding of their affiliate marketing programs. The real-time data API feature allows Affiliate Managers to track users’ actions in real-time, without delay or inaccuracy, view instant reports and access full users’ history and flow.

PartnerMatrix’s API based solution provides transparent and instant data both for operators and affiliates, helps build trustworthy relationships, discourages possible frauds, and improves the day-to-day operations. The first client to leverage the new feature is Prisma Gaming, which is set to integrate it across its B2C brands and clients.

The API integration gives gaming operators a better understanding of the results of their campaigns. The real-time data supplies a wealth of information which helps Affiliate Managers in making well-informed decisions about their ongoing promotional activities. Operators can quickly decide if they should continue promotion, invest more in a campaign, or end it if the results aren’t rising to the expectations.

Levon Nikoghosyan, PartnerMatrix CEO, comments: “Currently, affiliate software providers offer reports via FTP integrations on both operator and affiliate side. However, it can take up to one day to receive the data results. PartnerMatrix’s API integration allows instant reporting, which can lead to more transparency, trust and cooperation between iGaming affiliates and operators.”

Part of EveryMatrix Group, PartnerMatrix was created under the vision of one system to reach millions of players, currently catering to over 100 casino and betting operators, including Dafabet, Nextbet, Gigapotti, MaxBet, ShangriLa or TotoGaming, with 24 new clients joining in the last 12 months.

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Affiliate Industry

XLMEDIA to Offload Finnish Casino Assets

Niji Narayan

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XLMEDIA to Offload Finnish Casino Assets
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Publishing firm XLMedia has instructed Akur Capital to commence a process to sell the majority of its Finnish-facing Casino assets, along with certain other publishing sites.

This proposed disposal is in line with the company’s stated strategy of refining its publishing portfolio and refocusing on regulated and high-potential markets, to deliver more sustainable and predictable growth.

Any disposal proceeds from a successful conclusion over the coming months will be used, along with current balance sheet headroom, to expedite the Company’s strategy through the acquisition and development of content-rich, highly engaging sites in regulated and high growth markets.

“XLMedia has set out a clear transformation strategy to deliver the next phase of growth. We have already made significant progress with reshaping the organisation, reducing our cost base, strengthening the leadership team and building our core people skills and technological expertise,” Stuart Simms, CEO of XLMedia, said.

“The sale of our Finnish-facing casino assets will reduce the reliance on unregulated markets and accelerate the delivery of our strategy, providing additional capital for the acquisition of attractive assets in regulated and high growth markets, such as the burgeoning US sports market. I look forward to updating our key stakeholders over the coming months,” Stuart Simms added.

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Affiliate Industry

Rightlander Expands its Reach to Portugal and Bulgaria

Niji Narayan

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Rightlander Expands its Reach to Portugal and Bulgaria
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Affiliate compliance specialist Rightlander has launched its product and service portfolio in Portugal and Bulgaria.

Operators in these two countries will now have access to the full spectrum of Rightlander.com products including affiliate landing page tracker, PPC partner bidding tool, responsive affiliate finder, live enforcement and quick start.

“Rightlander’s priorities are largely driven by our clients’ requirements and we provide data to several large companies dealing in multiple regulated or soon to be regulated territories. Portugal’s igaming market grew to €69.8m in the first quarter of 2020 and the gambling industry in Bulgaria continues to grow and become more and more interesting for international companies so it was only a matter of time before we included these markets into our offering,” Ian Sims, founder of Rightlander, said.

Rightlander’s distributor compliance database searches every website and generates a list of all locations to which the trademarks of an operator are referred and/or related.

It follows each link on the website towards its final destination, takes a screenshot and stores it in a personal library. This is designed to enable operators to have full oversight of the affiliates that link to their brands.

The platform also helps operators to schedule compliance breach incidents that will be immediately alerted when they occur allowing them to respond and fix instantly.

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