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Kambi partners make same week market-first launches in Illinois and Michigan

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Kambi partners make same week market-first launches in Illinois and Michigan
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Global sports betting supplier enables Rush Street Interactive and Penn National Gaming to take the first legal wagers in the Prairie and Wolverine States respectively

Leading global sports betting supplier Kambi has continued its US expansion with two historic on-property launches in three days, enabling partners Rush Street Interactive (RSI) and Penn National Gaming (PNG) to take the first legal wagers in the states of Illinois and Michigan respectively.

The launch with PNG at its Greektown Casino in Michigan took place on Wednesday afternoon, with the US state becoming the 10th in which the Kambi Sportsbook is live, as well as the eighth state where Kambi has enabled partners to be first out of the gate.

Situated in Detroit, the largest city in the midwestern state of Michigan, and home to NFL franchise Detroit Lions, the Greektown Sportsbook has been fitted with 40 Kambi kiosks and four betting windows.

On Monday, RSI took the first legal sports bet in Illinois, with former Chicago Blackhawk Eddy Olczyk placing the ceremonial opening wager at the new Rivers Casino Sportsbook, which consists of 30 kiosks and five betting windows.

Illinois is one of the largest states in the US, with a population of approximately 13 million and home to some of the country’s most popular professional sports teams, including the NFL’s Chicago Bears, NBA’s Chicago Bulls and the MLB’s Chicago White Sox.

An online launch in Illinois will take place later this year while we await enabling online legislation in Michigan.

RSI and PNG both have access to Kambi’s price differentiation tool, providing the ability to alter margin and lines offered by jurisdiction, sport, league and match, right down to offer level, giving operators full control over their pricing strategy.

The two sportsbooks will also benefit from Kambi’s market-leading kiosks, which have been proven to drive handle, boost cross-sell and reduce waiting times at the betting windows. On average, three in every four on-property bets are placed via a Kambi kiosk.

Kambi Chief Commercial Officer, Max Meltzer, said: “Kambi’s record for quality and swift delivery is central to our ongoing US progress, and we are delighted to have powered two more market firsts for our partners.

“When people look back at this historic period of legalising sports wagering across the US, they will see Kambi was the supplier powering the most firsts and our partners becoming the market leaders in their respective states. It’s all encompassed in our Partner with Confidence strategy.”

Prior to the market firsts in Illinois and Michigan, Kambi partners took the first legal online bets in New Jersey, Pennsylvania, Indiana and New Hampshire, alongside the first legal bet in New York State and launching on day one in Iowa.

Gambling in the USA

Celebrate Fast Times! Sonic Dash Surpasses 500 Million Milestone as Fans Honour 30th Anniversary of Sonic the Hedgehog

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Celebrate Fast Times! Sonic Dash Surpasses 500 Million Milestone as Fans Honour 30th Anniversary of Sonic the Hedgehog
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Beloved IP continues to drive mobile game download growth from loyal global fan base

SEGA of America, Inc. today announced that its hit mobile game Sonic Dash has surpassed a major milestone on mobile devices. Since initially launching in 2013, the game has achieved more than 500 million downloads worldwide. The endless runner game, which stars the famous blue hedgehog running, dashing, jumping, and spinning across stunning 3D environments, is the most played Sonic mobile game ever!

Sonic Dash’s major milestone also falls during the 30th Anniversary of Sonic the Hedgehog, which SEGA is celebrating with fans around the world! From the small mobile screen to the silver screen, the Blue Blur is still capturing the hearts of audiences. Last year saw the first live-action movie release of Sonic the Hedgehog, and now the next chapter of Sonic the Hedgehog 2 is hotly anticipated to release next year in 2022.

Sonic Team’s Takashi Iizuka: “Achieving over 500 million downloads is a huge testament to the endurance of the Sonic brand and the truly fun, timeless gameplay of Sonic Dash. We appreciate our loyal fans as well as our partnership with both Apple and Google for their enduring support in showcasing Sonic Dash in the App Stores. This milestone could not have been achieved at a better time!”

SEGA HARDlight’s Studio Director, Neall Jones: “We continue to be amazed at Sonic Dash’s loyal fans and how the game is still driving millions of new downloads every month. A massive thank you to all Sonic Dash fans. We look forward to continuing to provide you with new and innovative in-game events built around the ever-expanding Sonic universe, for years to come.”

Sonic Dash was developed by HARDlight, a SEGA of Europe studio. The studio is also behind another wildly popular mobile multiplayer runner: Sonic Forces. HARDlight produces regular events in Sonic Dash, featuring collaborations with highly recognized IP. Starting Friday, September 17, fans can also join a special event in Sonic Dash, honoring this 500 million milestone.

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Gambling in the USA

Gaming Americas Weekly Roundup – September 6-12

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Rush Street Interactive has launched its own branded online live casino studios in both Pennsylvania and New Jersey. The studios will supply live dealer games to the BetRivers online casino in Pennsylvania and PlaySugarHouse online casino in New Jersey.

888 Holdings has announced the launch of SI Sportsbook in Colorado. SI Sportsbook combines 888’s world-class proprietary and scalable technology with Sports Illustrated’s iconic brand to create a unique value proposition for sports fans.

Gaming Realms has announced that its first Slingo game has now gone live in Pennsylvania, following the company’s recent award of an interactive gaming manufacturer license in the state.

Tipico Sportsbook has selected Colorado as the site for its new technology hub. The sportsbook expects as many as 441 jobs to be brought to the area over the next eight years.

International Game Technology has announced that its world-class PlaySports platform footprint will expand into Wisconsin through an agreement to power sports betting at Oneida Casino, on the Oneida Nation Reservation.

Internet Vikings has launched its iGaming hosting services in Colorado. This follows its recent launch in West Virginia. This new launch is just the second step in Internet Vikings’ expansion into the US with 11 more states expected to come onto their map by the end of the year.

DraftKings has announced the addition of its new and exclusive game DraftKings Rocket to the DraftKings Casino product suite. The game is currently available in New Jersey with Michigan and West Virginia to follow pending regulatory approval.

New Partnerships

BetMGM has entered into a strategic partnership with Casino del Mar at La Concha Resort in Puerto Rico. Subject to regulatory approvals, BetMGM will expand its retail and mobile sports betting offerings to Puerto Rico, signifying the company’s first market access agreement outside of the U.S. mainland.

MegaFans, a mobile gaming company headquartered in Southern California, has partnered with Launchpool Labs and joined their first incubator programme which kicked off Sept. 1, 2021.

As the Denver Pioneers prepare for a new sports season, Denver Sports Properties has announced a multi-year agreement with its first corporate sports betting partner, SuperBook Sports. The agreement, facilitated by Playfly Sports, will include branding, media hospitality and social media assets with a focus on responsible gaming and education for student-athletes.

Baltimore Ravens and Caesars Entertainment announced a partnership in which Caesars Sportsbook will be the NFL club’s “premier sports betting partner” while also expanding the Ravens’ relationship with Horseshoe Baltimore casino.

Esports Entertainment Group has signed a partnership agreement with Game Fund Partners LLC to become a part of their Venture Capital Arm and a new planned $300 million game fund.

Genius Sports has expanded its existing agreement with WynnBET to provide the operator with official National Football League sportsbook data, content and fan engagement solutions.

Compliance Updates

Genius Sports Limited has announced that it has been granted a long-term Online Sports Wagering Vendor Permit by the Wyoming Gaming Commission.

The company has also secured a temporary event wagering supplier license from the Arizona Department of Gaming.

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Gambling in the USA

High 5 Games Gets Social With NetEnt

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High 5 Games Gets Social With NetEnt
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Titles from NetEnt are available on High 5 Games’ social casino in free-to-play markets including the United States

 High 5 Games announced the addition of NetEnt games to its social casino. Players in the United States and other free-to-play markets now have access to all NetEnt titles. Games are available to play at High5Casino, on Facebook, and via the High 5 Casino app on iOS and Android.

Yana Tsyganova, VP Operations of High 5 Games, commented: “We’re thrilled to bolster our relationship with Evolution Group and bring our social casino players in the United States the same NetEnt titles that real-money players all over the world can’t get enough of. With the addition of these new NetEnt slots, we’re doubling down on our commitment to the social casino scene and giving players what they want, no matter where they choose to play.”

Titles from NetEnt are already available on High5Casino.com for real money in a number of international markets. With the expanded Evolution Group partnership, players accessing the free-to-play casino in the United States and other jurisdictions where real-money games aren’t available will have access to NetEnt’s most popular slots.

 

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