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Digitain and BetShah casino and sportsbook announce their exclusive white label agreement

George Miller

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Digitain and BetShah casino and sportsbook announce their exclusive white label agreement
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Leading multi-channel sports betting and casino platform provider Digitain and the online brand BetShah, the King of Kings of the gambling industry, are pleased to announce their white label exclusive agreement.

Digitain will ensure the support and development of BetShah’s strategy to a global market by providing a customer experience of the highest caliber upon launch.

Taking advantage of Digitain’s coverage of 65 sports and 7,500 leagues, BetShah will be able to offer odds on 35,000 live events each month. The casino lobby will host an ever-increasing portfolio of 1,000+ games from leading casino suppliers (such as Novomatic, Microgaming, NetEnt, and Playson). Last but not least, a wide variety of Digitain’s proprietary payment solutions will also be made available to BetShah players to ensure security and convenience.

Industry News

Alea Ltd Takes Fast Track CRM For A Spin

George Miller

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Alea Ltd Takes Fast Track CRM For A Spin
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 Alea Ltd has chosen FT CRM to enhance player engagement on SlotsMillion.

Alea Ltd are committed to providing the widest range of slots to their players and have some of the biggest local progressive jackpots available on their online casino SlotsMillion. Their ultimate goal is for players to have the best possible experience, no matter what device they log in with.

Partnering with FAST TRACK will allow the team, who are already using advanced data modeling in their segmentation, to create real-time engagements with their players in compliance with the applicable regulatory framework.

Pau Puigpelat Barrado, CEO of Alea Ltd, said:”We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”

FT CRM has the flexibility to allow SlotsMillion to create advanced segmentation as well as the power to automate a wide range of communications and rewards.

Simon Lidzén, Co-Founder and CEO of FAST TRACK said:“In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”

 

About Alea Ltd:

Alea Ltd is an award-winning leader in the field of online gaming dedicated to delivering fully licensed, multi-platform online casinos to their customers while offering high-performance gaming solutions and top-quality services to the marketplace. They aim to create a remarkable experience whether it’s for their players, their associates, their affiliates or their employees.

Thanks to their inventive spirit, SlotsMillion has been awarded as Best New Casino of 2015 (Meister Awards), Innovation of the Year in 2016 (EGR Operator Marketing & Innovation Awards), Innovator Operator of 2018, Slots Operator of 2019 & Mobile Opera-tor of 2020 (International Gaming Awards), and continue expanding towards new mar-kets and growth opportunities.

About FAST TRACK:
Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.

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Industry News

True Lab’s latest titles go live on Bitcasino.io and Sportsbet.io

George Miller

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True Lab's latest titles go live on Bitcasino.io and Sportsbet.io
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True Lab will launch its games offerings at Hub88, an integration platform for the Coingaming Group, which operates Bitcasino.io and Sportsbet.io.

The True Lab’s gaming suite will include the studio’s latest top-quality slots, Startup Valley and Victoria Wild, as well as the crypto-themed Mining Factory, and a remarkable set of alternative HTML5 games like Magic Dice, Chain’s Code, Tony’s Reel, Pirate Bay, and Robby the Illusionist.

“We’re thrilled to announce this partnership, and I’m sure it has big prospects. With their enthusiastic and disruptive spirit, Bitcasino and Sportsbet will excellently adopt our titles. Now we focus on bringing more top-quality games and unique offers to the local players.” said True Lab’s CBDO Vasily Polynov.

Vladimir Negine, Head of Hub88 said: “Hub88 and True Labs working together is a perfect partnership; we share a common focus and drive for delivering players innovative, creative and entertaining content.

“The Hub88 team are confident that True Flip’s arcade-inspired and high quality slot games will be an excellent addition to our platform and a big hit among players.”

Hub88 is a lightweight integration platform, founded as part of an internal Hackathon project at the Coingaming Group. Hub88 simplifies the integration processes by connecting providers with operators, using a single API framework and a seamless wallet API, all built on Elixir.

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Industry News

AllSported provides the solution to international racing pricing

George Miller

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AllSported provides the solution to international racing pricing
Reading Time: 2 minutes

 

The global shutdown of most sporting events due to the COVID-19 outbreak has seen bookmakers and punters alike turn to unfamiliar territories to find some live sport. Horseracing has become the one sport that still offers a glimmer of hope, with racing continuing in Hong Kong, the US and until very recently in Ireland and South Africa.

With customers’ focus now moved internationally the bank of horseracing trading expertise has become smaller. This increased audience comes with a risk as trading rooms don’t have the vast expertise required to price every race around the world. AllSported can help customers with a best-in-class trading risk-managed trading service for international racing.

Now is the time to invest in a horseracing product, with racing behind closed doors the last sport to go – it has shown the ability to operate whilst adhering to social distancing and government requirements. AllSported offers a made to measure horseracing product, with low upfront costs and no overheads, providing bookmakers with a platform to engage and retain customers when racing resumes globally.

AllSported Head of TradingAlan Casey discussed the opportunity for bookmakers during the global shutdown of live sport: “These are truly unprecedented times and the lack of sport across the world has left us all scrambling for any shred of live action throughout isolation and lockdown. However, it does offer businesses the opportunity to invest in tech and development work they wouldn’t have had the chance to during the busy sporting period.

“The chance to improve your product during this downtime shouldn’t be overlooked as the battle for customers will be higher than normal once sport resumes. Our product, with a small piece of development work, means sportsbooks can add a best in class and fully risk-managed horseracing solution that requires little overhead costs. AllSported sets businesses up for the resumption of racing, hopefully, sooner rather than later.”

For more information on the ALLSPORTED made to measure trading service please visit www.allsported.com

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