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iSoftBet signs major slot deal with Digitain

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iSoftBet signs major slot deal with Digitain
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Provider’s full offering to go live with platform supplier

iSoftBet, the leading online and mobile casino content provider, has announced an agreement to integrate its entire portfolio of award-winning slots available with leading platform provider Digitain.

All Digitain partners will have access to iSoftBet’s premium slot catalogue, which includes fan-favourites Vegas High Roller and The Dalai Panda, as well as its first Megaways™ title Aztec Gold Megaways™.

iSoftBet has also enhanced its offering recently with the addition of two new innovative features, including the Bonus Chance feature in its title Fishin for Gold, where players can strategically gamble to try and trigger the feature through the collection of bonus symbols.

The supplier’s horse-racing themed Racetrack Riches is accompanied by its new proprietary MEGABOARD feature, allowing players to clearly track their free spins process in a fun, visual stimulating manner.

Digitain will also have access to In-Game, iSoftBet’s suite of advanced marketing and real-time gamification tools.

iSoftbet is a leader in compliance, licensed in 17 regulated markets across the globe.

Michael Probert, Chief Commercial Officer at iSoftBet, said: “Digitain have a strong reputation as one of the best providers on the market and we are thrilled to have partnered with them as we look to expand further in regulated and regulating markets across the globe.

Suren Khachatryan, CCO at Digitain, said: “iSoftBet consistently develops top-performing games and their portfolio has a wide variety of exciting titles.               As one of the world’s leading platform providers, we’re looking forward to introducing our global partners to iSoftBet’s stellar catalogue, which we’re sure will prove to be a real hit.”

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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