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1xBet lines up ‘phenomenal’ offering for Mexico following official license approval

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1xBet to take esports betting to new heights in 2021
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Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…

The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.

“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed.  “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”

As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.

“It is not everyday that one enters such a large market,” said 1xBet’s team.  “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”

Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.

“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”

1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.

“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”

Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.

1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”

Compliance Updates

SOFTSWISS Poised to Become First Certified Software Provider in Brazil

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SOFTSWISS is on track to secure certification for its Casino Platform and Sportsbook in Brazil
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SOFTSWISS, a global leader in the iGaming technology with over 15 years of experience, is on track to secure certification for its Casino Platform and Sportsbook in Brazil. The certification process, conducted by an authorised testing laboratory, is currently underway. As the process unfolds, SOFTSWISS shares insights into the critical requirements for success in the burgeoning Brazilian market.

Last year, SOFTSWISS obtained GLI-19 and GLI-33 certifications, providing a solid foundation for meeting Brazil’s regulatory standards. However, the Brazilian market has its distinct regulatory demands. Through close consultations with certifying laboratories, SOFTSWISS has identified key priorities set by the Brazilian Government, including player registration, Know Your Customer (KYC) protocols, and responsible gambling practices.

Andrey Starovoitov, Co-CEO at SOFTSWISS, comments: “We view Brazil as a highly promising region and are encouraged by the progress in local regulation as well as by the proactive efforts of local authorities to refine and enhance the existing legal framework. The stringent requirements for gambling software emphasise responsible gambling and public protection, which regulators aim to balance effectively with business interests. It’s clear that the Brazilian Government is working diligently to maintain the appeal of white labelling within this market, ensuring a healthy environment for both operators and players.”

Enhanced Registration Processes

One of the standout features of Brazil’s regulatory approach is its emphasis on a robust registration process designed to mitigate potential risks for both players and operators. Notably, the regulation requires new players to provide a CPF number (Brazilian Individual Taxpayer Registry Number) during registration. The system verifies the number to prevent users from creating multiple accounts as well as guarantees that registrations are made with accurate personal details, reducing fraud risks.

This measure will be crucial in preventing underage gambling, protecting self-excluded individuals, shielding operators from bonus abuse through account multiplicity, and enabling the government to monitor tax compliance on winnings.

Stringent KYC Protocols

Brazil’s regulatory framework is also expected to introduce enhanced KYC procedures. Specific user actions, such as password resets or profile updates, may require additional verification steps. A possible implementation is a liveness check, necessitating technical upgrades to most existing platforms. This approach ensures higher security and compliance, safeguarding both operators and end-users.

Commitment to Responsible Gambling

Responsible gambling is a top priority for the Brazilian regulator. Currently, the regulator is formulating a comprehensive set of requirements that will empower players to control their gaming activities. These features must be seamlessly integrated into gaming platforms, reflecting the government’s commitment to protecting players and promoting a safe gambling environment.

Given its extensive expertise in this area, SOFTSWISS is well-positioned to meet these requirements. With a strong track record in maintaining high security standards, the company has demonstrated its capability by helping operators secure around 6 million euro through its Anti-Fraud team in H1 2024. These efforts have not gone unnoticed; SOFTSWISS has been recognised with multiple industry accolades, such as SiGMA Africa Awards, for its commitment to responsible gambling, solidifying its reputation as a leader in this field.

Earlier this year, as part of its strategic expansion in Brazil, SOFTSWISS appointed legendary F1 driver Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello, renowned for his success in the highly competitive world of motorsport, brings invaluable expertise in navigating cutting-edge technology and innovation. His involvement also ensures that SOFTSWISS benefits from his deep understanding of the Brazilian market and integrates a local perspective into its product development.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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SOFTSWISS Extends Its Charity Campaign to Support Flood-Affected Regions in Brazil

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SOFTSWISS Extends Its Charity Campaign to Support Flood-Affected Regions in Brazil
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SOFTSWISS, a tech provider of innovative iGaming solutions, is extending its ongoing charity campaign to support flood-affected regions in Brazil. 

In May, the company provided emergency aid and launched an information campaign listing approved charities endorsed by Rubens Barrichello, SOFTSWISS Non-Executive Director in Latin America. Now, the company is focusing on a long-term project to supply clean water equipment to the region.

Although water levels have decreased in the affected region, humanitarian aid remains critical due to significant challenges in accessing cleaning and hygiene materials and ensuring water quality. Recent WASH (Water, Sanitation, and Hygiene) assessments reveal poor water quality in many areas.

SOFTSWISS has committed to a long-term project aimed at sustained support by installing water purification equipment in schools in partnership with PW Tech. Initial efforts have focused on two schools:

  • Rui Barbosa Municipal Elementary School in Nova Santa Rita, 25 km from Porto Alegre
  • Machado de Assis Municipal Elementary School in Rolante, 135 km from Porto Alegre

The combined population of pupils and employees at these schools is over 100. Additionally, around 300 surrounding families will benefit from access to clean water provided by the schools. Situated in a rural area, one of the schools became isolated during floods, leaving it with no access to food and water. This school serves as a resource and shelter point for 160 surrounding families. Currently, they rely on well water and old iron reservoirs, which are in poor condition and suffer from animal contamination.

SOFTSWISS and PW Tech, with the support of R. Barrichello, have already undertaken crucial actions, including obtaining approval from the local government, conducting water analysis, preparing for equipment installation, and replacing old deteriorated elements at the schools. Now, they wait for the return of the classes for the educational part of the project, which will provide master classes about the importance of having clean water and its influence on health for pupils, teachers, and the community.

“When we started this charity project, I was convinced that it should not be just a one-time financial help. The immediate crisis passes and first aid is provided but people are left to deal with all the eco-social consequences. I am glad that the company shares my beliefs and is committed to a serious, long-term approach. SOFTSWISS has a lasting business presence in Brazil, with dedicated staff, and we are ready to do everything we can to support the local communities and contribute to their development,” said Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS.

Fernando Silva, PW Tech CEO  shared: “We are thrilled to implement this project in partnership with SOFTSWISS. The flood’s impact is severe, but focusing on long-term solutions to provide clean water is crucial. This project is also educational. We are training residents on filter maintenance and educating them about the importance of clean water for health. Unfortunately, health issues due to poor water quality are common in this region, and this situation needs to change.”

SOFTSWISS also initiated an information campaign to engage the iGaming community, resulting in 11 iGaming media outlets displaying over 35 banners calling for aid on their platforms. The support from media partners has been invaluable in spreading awareness within the iGaming community about how they can help.

 

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Salsa Technology agrees content partnership with Galaxsys

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Salsa Technology agrees content partnership with Galaxsys
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Salsa Technology is happy to announce it has signed a new content agreement with award-winning games studio Galaxsys whose rich portfolio of more than 30 dynamic games is now available on Salsa Gator.

These titles span instant, crash, mines, skill, and plinko game types like some of Galaxsys’ top performing titles joining Salsa Gator, Ninja Crash, Rocketon, Crash, Turbo Mines and Blackjack.

Salsa Technology’s Head of Marketing & Sales, Eliane Nunes said: “Galaxsys has been creating a wealth of out-of-this-world titles and we know adding this content will provide real value for our partners. We look forward to a productive collaboration with Galaxsys as we continue to diversify and expand our offering on Salsa Gator.”

Teni Grigoryan, Galaxsys Chief Sales and Partner Management Officer, added: “We are proud to announce our long-awaited partnership with Salsa, a leading content aggregator in Latin America. Over the past two years, Latam has been a key market for Galaxsys, and joining forces with the Salsa team significantly broadens our regional reach. With Salsa’s exceptional technical and commercial flexibility, we are now even better positioned to enhance our impact in the Latam market.”

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