Latin America

1xBet lines up ‘phenomenal’ offering for Mexico following official license approval

Published

4 years ago

March 30, 2020

1xBet to take esports betting to new heights in 2021

Reading Time: 3 minutes

Setting the stage for its wide-ranging and ambitious goals across Latin America, 1xBet has proudly received a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. As the company details ‘huge plans’ for the market and a strong focus on raising the status of the Mexican gaming industry, it’s clear 1xBet is serious about becoming the number one bookmaker in one of LatAm’s largest gaming markets…

The award winning online sports betting odds provider, 1xBet, has confirmed it will be driving a comprehensive expansion program in Mexico following approval to conduct operations in the country for the foreseeable future. The company will be focussing primarily on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.

“We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market,” explained the 1xBet team after the license was agreed. “We have several successful projects implemented in Latin America, but entering the Mexican market opens up even more prospects for us. This is one of the largest countries in Latin America, which is actively developing in all sectors. Getting started there is a success for any company, even the top brands.”

As one of the world’s most recognised brands in sports betting, 1xBet believes its experience gained in other markets stands them in good stead and the company claims it will utilise ‘tried and tested methods’ to ensure customer satisfaction of the highest level as well as a series of special offers for players across the country.

“It is not everyday that one enters such a large market,” said 1xBet’s team. “Therefore we are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. We can promise that in the near future you will discover a great deal about the activities of 1xBet in Mexico. But for now, we can assure future players of this – we have a lot of phenomenal things lined up for you.”

Following the approval of its Mexican gaming license, 1xBet has conducted focused R&D into which sectors take centre stage in the country’s industry. The company has highlighted it will promote a high number of offers on football and boxing – the two main sports in Mexico – as well as catering to all other players with its more than 70 sports offerings. In addition to sports betting, 1xBet will also tap into the increase in the popularity of eSports in Mexico, as well as presenting other special betting options across the region.

“Mexico is a vibrant nation of sports enthusiasts,” said 1xBet’s team. “The love of sports and victories is evident in the manner in which the public ardently supports local athletes and teams from the bottom of their hearts. Mexico is one of the centres of the emerging LatAm industry and we are pleased to start work here and support the passion of the Mexican people with our quality product. We have huge plans which were formulated after conducting a detailed examination before entering the market and we guarantee 1xBet will do everything to raise the status of Mexico in the gaming industry to an even higher level.”

1xBet has stated its first priority is to become the number one bookmaker for Mexican players and with its new license not being limited to only online activities, the company is also hard at work establishing a physical presence in the country.

“The 1xBet team adheres to its philosophy and believes that there is no universal path to success,” the team added. “Our betting company is firmly established in several dozen countries, and each experience was unique. Each market has its own specifics of work, and for us, each is an invaluable experience. Of course, we will use all our knowledge to develop the brand in Mexico, but at the same time, we will prepare something new and innovative for this region. This is the only way to win consumer loyalty and earn a positive reputation. Whether online or land-based we will be available to everyone, because our site and application are already available for Mexican users.”

Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time.

1xBet’s team concluded: “Mexico and Brazil are both important markets for us at this time and with our latest license we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. Of course, when you start working in a new market, this opens up opportunities for new partnerships and sponsorships. In Mexico, there are a lot of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market so stay tuned for more news coming soon!”

Related Topics:1xBet Games & Lotteries Office of the Mexican Ministry of the Interior LatAm Mexico

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Latest News

F1 Star Joins SOFTSWISS as LatAm Non-Executive Director: Key Highlights

Published

1 day ago

April 24, 2024

George Miller

F1 Star Joins SOFTSWISS as LatAm Non-Executive Director: Key Highlights

Reading Time: 2 minutes

On the eve of SiGMA Americas, the largest iGaming show in the region, SOFTSWISS, a leading global software supplier with 15 years of experience, introduced the racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Local press, influencers, and industry representatives attended the unveiling event, expressing broad interest in SOFTSWISS as the company actively expands its presence in the region.

During the official introduction, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, shared the company’s plans for the Brazilian market, commented on the local gambling regulations, and answered questions about Barrichello’s role within SOFTSWISS.

Ivan Montik, Founder of SOFTSWISS, expressed his excitement about the significant milestone, saying: “This marks a thrilling chapter for us. It’s an extraordinary day for me personally as I’ve been a Formula 1 fan since 1994, my teenage years. Welcoming Rubens to our team feels like a dream come true.”

Rubens Barrichello, now serving as SOFTSWISS’ Non-Executive Director in Latin America, highlighted his deep connection to the company’s values. “I am new to this role but no stranger to challenges. In racing, the goal is always to win, but knowing when to step back and why things didn’t go as planned is important. I see responsible gaming in a similar manner. It is about knowing your limits and pushing forward to improve. I’m here to bring that mindset to our team.”

In light of the ever-evolving news about gambling regulation, Montik commented: “We are looking forward to the final version of the Brazilian law, expected to be unveiled this July. Understanding the regulatory landscape will guide our efforts to adapt to software requirements and bring solutions to the market. We aim to collaborate closely with local operators and businesses, empowering them with robust software tools tailored to their needs.”

Addressing security concerns, Ivan Montik emphasised: “Ensuring the security of our software solution has always been paramount. It’s been a core strength for us since the beginning. Throughout our journey in the industry, we have maintained a clean record with no cases of software hacks, of which I am proud. Our software undergoes rigorous testing by international laboratories like GLI, meeting many cybersecurity standards. We not only meet but exceed these requirements because fraudulent activities and hacker attacks constantly target the gaming industry.”

Rubens Barrichello’s appointment as Non-Executive Director in Latin America signifies a pivotal strategic step for SOFTSWISS, particularly in Brazil’s rapidly expanding market. With projections from TGM Research indicating that by 2026, Brazil’s iGaming industry could yield gross revenues of 2.3 billion euro, potentially accounting for 1% of Brazil’s GDP, which stands at 1.5 trillion euro.

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

Africa

Hub88 partners with LiveGames to enhance content offering

Published

1 day ago

April 24, 2024

George Miller

Hub88 partners with LiveGames to enhance content offering

Reading Time: < 1 minute

Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.

LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.

The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.

The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.

The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.

Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.

“We are looking forward to collaborating and strengthening our content library with their diverse games.”

The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.

“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”

Latest News

Racing Icon Barrichello Joins SOFTSWISS as Non-Executive Director in Latin America

Published

2 days ago

April 23, 2024

George Miller

Racing Icon Barrichello Joins SOFTSWISS as Non-Executive Director in Latin America

Reading Time: 2 minutes

SOFTSWISS, a leading global software supplier with 15 years of experience, announces the appointment of racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello’s victorious Formula 1 legacy, coupled with his influential persona, will be crucial in furthering SOFTSWISS’ mission to authentically connect with the local tech community and build a robust presence in the region.

As a top performer in an extremely competitive tech sphere, Rubens Barrichello brings leadership wisdom and best teamwork practices to the SOFTSWISS table. His deep-rooted experience in sports will provide SOFTSWISS with valuable insights to elevate its sports betting platform and other products to new heights, continuing the company’s contribution to reshaping the iGaming industry with innovations. Also, in his commitment to effecting positive change, Barrichello will advocate responsible gambling alongside SOFTSWISS experts.

The appointment of Rubens Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in Brazil’s fast-growing market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be 2.3 billion euro by 2026, having the potential to represent 1% of Brazil’s Gross Domestic Product (GDP) of 1.5 trillion euro.

Ivan Montik, Founder of SOFTSWISS, comments: “SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, adds: “The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region.”

About SOFTSWISS