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Arrow&Square offers COVID 19 advice for iGaming B2B comms

George Miller

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Arrow&Square offers COVID 19 advice for iGaming B2B comms
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PR & content consultancy launches in Malta for iGaming sector

Arrow&Square, a B2B comms and content consultancy with a footprint in Malta and London, is offering free advice for iGaming companies whose marketing communications activity for 2020-2021 has been disrupted by the Coronavirus outbreak.

Jools Moore, director at Arrow&Square, commented, “Notwithstanding the global health crisis, this is a tricky time for businesses everywhere, but the show must go on.  We’re keen to support the iGaming community, and offering some free advice is a great way to introduce ourselves, no strings attached. In the short term we all have to adapt marketing strategies to this ‘new normal’, with no end in sight for the current disruption.”

Any companies interested in discussing their marketing communications in 2020 should visit www.arrowandsquare.com to get in touch with the team for a complimentary review.

With COVID-19 disrupting various marketing activities in the iGaming sector, the events calendar has been particularly hard hit. Both marketing and commercial teams now need to adjust their approach to communications to offset the loss of the global events roster.

Industry events have traditionally provided a platform for networking, sharing new products and services, key messaging, thought leadership, branding and more.  With the postponement of these staples in the industry calendar, marketers will need to refocus their efforts with comms and content activity to take on more heavy lifting when it comes to B2B marketing.

Moore has provided comms and content services for the iGaming sector since 2004, most recently as Comms and Publishing director for SiGMA Group, the Malta-based events company.

He added, “During this testing period, Arrow&Square will offer free counsel to iGaming companies concerned about losing share of voice while the world locks down to prevent further spread.   We’ll audit your social media presence, suggest new ways to use content marketing to connect new leads and business connections, and advise on how to approach B2B communications with trade media.”

Industry News

SYNOT Games Enters into Partnership with Estoril Online Casino

Niji Narayan

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SYNOT Games Enters into Partnership with Estoril Online Casino
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SYNOT Games has entered into a partnership with Estoril Online casino. As per the deal, players in Portugal will now be able to access titles from SYNOT’s portfolio.

“Having our games on the online casino of Estoril Portugal asserts our position on the market. We are happy to be working with such a strong provider, which values the player and adheres to high standards of regulation and content likability,” Martina Hrabinská, CCO of SYNOT Games, said.

“We have been keeping an eye on Synot’s games performance in Portugal, and gathered this would be a great addition to our content library. It was evident that we would want to have them available. Similar to Estoril, Synot Games has been established for a long number of years in the landbase business, thus we are enraptured to have them on board. We are impressed with how far along they have come in such a short period of time. Also, we are confident that this partnership will bring great things along the way, and certainly it will be fruitful to both parties. Looking forward to the response from our players!” Rui Magalhães, CEO at Estoril Sol Digital, said.

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Industry News

Playzido Partners with BetVictor

Niji Narayan

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Playzido Partners with BetVictor
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Premium games supplier Playzido has entered into a partnership with the online gambling firm BetVictor.

Facilitated by Pariplay’s Fusion aggregation platform, this deal will see leading titles from Playzido’s games catalogue, made available to the Gibraltar-based online casino across multiple markets in which it operates. As well as Playzido’s exclusive Deal or No Deal games and its growing suite of Megaways titles, BetVictor customers will also have access to Playzido’s new and exclusive own brand games which will be launching next month.

“It’s great to be able to add BetVictor to our growing operator portfolio, an established brand with a huge history. We can’t wait to see our original and branded titles on their site, we are confident that they will prove a popular addition with their players and look forward to a long and successful partnership,” Stuart Banks, Managing Director of Playzido, said.

“We are always keen to improve our portfolio and subsequently offer an enhanced experience to our customers. Playzido has an impressive catalogue, ranging from branded titles to a large selection of Megaways. We are very excited about this collaboration and about Playzido’s ability to deliver unique content,” Sergiu Turcut, Head of Commercial at BetVictor, said.

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Industry News

Groupe Partouche GGR Declines 71.1% in Q2 2021

Niji Narayan

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Groupe Partouche GGR Declines 71.1% in Q2 2021
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French casino operator Groupe Partouche has published its consolidated turnover for the second quarter of 2021 (Feb 2021 – Apr 2021).

During the second quarter, all French casinos remained closed, under general measures taken by the Government to deal with the covid-19 pandemic. Abroad, the Ostend casino (Belgium) also remained closed. The Swiss casinos of Meyrin and Crans-Montana were able to welcome their customers again from April 19, without a curfew, but respecting health constraints. The Djerba (Tunisia) casino remained open but was forced to apply a curfew starting at 10 pm.

As a result, the GGR stood at €25.1 million, down 71.1% compared to the second quarter of 2020 which started with excellent momentum before seeing the number of operating days cut by half, with the closures linked to the first confinement starting in mid-March 2020. The GGR focused exclusively on foreign casinos and more specifically on Swiss online games and online games and betting in Belgium. Their overall GGR more than doubled to reach €23.9 million, an increase of 136.6%. Net gaming revenue (NGR) excluding levies fell by 52.8 % to €22.0 million. Overall, the second quarter turnover totalled €23.6 million, down by 58.4%.

The non-gaming activity generated a turnover of €1.6 million (84.4%) linked in particular to the opening of a few hotels housed in the Group’s casinos and the Aquabella hotel in Aix-en-Provence. At the end of April, the aggregated turnover over 6 months amounted to €47.2 million, down by 74.3%, with a 70.4% decrease in Net Gaming Revenue to €44.3 million.

“After a minimum of 201 days of closure, French casinos have been welcoming their customers again since Wednesday, 19th May. Only slot machines and electronic forms of table games were accessible with the constraint of a 9 pm curfew. Nevertheless, the resumption of activity was very satisfactory. As of this day, the table games can reopen and the curfew is pushed back to 11 p.m. Moreover, a health-pass is required in the establishments where the operator decides to welcome more than 1000 people,” Groupe Partouche said.

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