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RPM Gaming launches CricketSim

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Data-driven product brings a new level of reality and in-play pricing to the in-demand virtual world

RPM Gaming, an emerging force in online and retail betting and gaming, has launched CricketSim, a new simulated cricket product that delivers a best-in-breed experience for operators and their players struggling to find realistic, engaging alternatives during the sporting shutdown.

This innovative offering fuses the latest algorithms with a deep database of real-world cricket stats to create the most authentic and accurate representation of live-traded cricket available. The sport’s favourite formats, including Test, ODI and T20, are all featured, while every match is based on actual teams and players. Operators can then press these games into the service of varying schedules and timeframes across a glaring sportsbook void.

Partners now can offer these industry-leading API data solutions – designed for pricing precision, comprehensive coverage and ease of integration – both pre-game and in-game.

This virtual product comes into its own in the in-play domain, where a host of short-form betting opportunities (e.g. over-by-over runs and next man out), coupled to informative ball-by-ball text commentary and live scoreboards, help recreate the feel and excitement of engaging with a real cricket match, without the onerous demands of risk management.

CricketSim’s advanced statistical modelling drives a realistic-yet-random ball-by-ball betting experience and is the first virtual offering to market from RPM Data, the bespoke pricing and data-feeds wing of RPM Gaming, which provides the fastest feeds and lowest-latency data on the market, allowing its partners to stay ahead of the game.

Richard Thorp, Director of RPM Gaming, said: “As most operators pivot their attention to developing vertical-spread during these unparalleled times, virtual sports are emerging as a go-to product for plugging the gaps after this live sports suspension which has followed the outbreak of COVID-19.

“Historically, virtuals have already surprised many with their ability to prize double-digit market share away from real sports betting. So, this trend will naturally extend in the current climate where their convenience is unmatched. In-play was the missing piece in that virtual jigsaw, but now CricketSim can fill the void with accurate in-play odds and innovative content that affords fans the chance to still enjoy their favourite sport in a familiar live betting environment.

“RPM Data was set up to provide zero-latency cricket trading feeds on the biggest range of matches and markets to serve the voracious appetite for live cricket betting across the planet. While we can’t wait to roll out this unique feed when the real cricket action resumes, CricketSim was a logical stepping-stone product that we could create in the meantime for all our interested partners. It showcases our precise pricing ball-by-ball, and elevates in the in-play UX on virtuals too.”

Industry News

SKS365 keeps investing in people: GROW People Management Program took the next level

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11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.

Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.

Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.

GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.

 

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eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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partnerships

BNXT League and PepperMill Casino join forces

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BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.

PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.

The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.

“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”

Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”

 

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