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Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia

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Yggdrasil Gaming strikes strategic affiliate partnership with Game Lounge
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Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering. 

As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST™, and access to content created by YG Masters partners.

As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.

Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect.

Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry. 

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

Asia

India Qualifiers for World Esports League 2021 to kick-start on September 29

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India Qualifiers for World Esports League 2021 to kick-start on September 29
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Registrations are open as TEKKEN7 & Brawl Stars are included in WSL’21

The Esports Federation of India (ESFI) is all set to roll out the India qualifiers for the World Esports League (WSL) 2021 from September 29 to 30.

The World Esports League is hosted by Technoblood Inc. and organised by the WSL Organising Committee in partnership with the International Esports Federation (IESF). Owing to the Covid-19 pandemic, the India Qualifiers will be held virtually with top athletes from across the country competing and showcasing their skills and strategies. Popular fighting game TEKKEN7 and multiplayer online battle arena and third-person hero shooter video game Brawl Stars (3V3) will be part of the event.

Fighting game Tekken7 will be played in double elimination format whereas athletes can compete in Brawl Stars in Single elimination format.

“A tight-knit fight gaming community in India has extreme potential, one that we keep witnessing in many esports tournaments in the country. Tekken7 has a legacy of being the best fighting games and we are confident that esports athletes coming over from across the country will be putting up a spectacle of their own. Brawl Stars is a very popular game among the children between 16-21 years of age and we will witness some budding superstars coming out as national champions and bringing the laurels for our country at the Global Finals. This is a very interesting time for esports in India and we are already looking forward to our national qualifiers for WSL ’21,” said Mr. Prabhat Kumar, Director of Esports Federation of India.

The winners of the India qualifiers will be selected to represent the country at the Global Finals of WSL 2021 which are scheduled to take place in Korea from December 16 to 19. The air travel expenses and accommodation of the athletes traveling to Korea will be covered.

In order to take part in the prestigious event, country’s Esports athletes and enthusiasts can register themselves on https://discord.gg/esfi till 26th September 2021.

ESFI continues its partnership with Artsmith-Concepts & Visions as the country’s one of the top Esports and sports-specialised PR firms will extend its support as the communication partner. The qualifiers will be streamed live on ESFI’s official channels on YouTube and Twitch as well as on their Facebook page.

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Asia

India: Karnataka State Government Tables Bill to Ban Online Gambling

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Karnataka Home minister Araga Jnanendra has tabled the Karnataka Police (Amendment) Bill, 2021 in the assembly on Friday seeking a ban on online gambling and betting across the state. The bill also provides for a maximum imprisonment of three years or a fine of up to Rs 100,000 for the violators.

The bill states that “games means and includes online games, involving all forms of wagering or betting, including in the form of tokens valued in terms of the money paid before or after the issue of it, or electronic means and virtual currency, electronic transfer of funds in connection with any game of chance.”

The bill stipulates a fine of Rs 10,000 and imprisonment of six months for first-time offenders. For a second offence, violators would receive a jail term of one year and a fine of Rs 15,000.

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Asia

Melco Sustainability Strategy “Above & Beyond” Honoured by PATA Gold Awards and International Gaming Awards

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Melco Resorts & Entertainment has been honoured by Pacific Asia Travel Association (PATA) Gold Awards 2021 as winner of the “Climate Change Initiative” category and named “Sustainable Resort of the Year” by International Gaming Awards (IGA) 2021.

The “Above and Beyond” sustainability strategy ensures that Melco achieves carbon neutrality and zero waste across all its global resorts by 2030. The influence of these goals extends far beyond the boundaries of Melco’s business, inspiring guests to rally around a better, more sustainable future for all. The strategy contributes towards Melco’s sustainability focus areas including:

  • Zeroing in on food waste
  • Efficiency measures in Macau and the Philippines
  • Reducing consumption of harmful chemicals.
  • Reduction of single-use plastic

“We are thrilled to be recognized by PATA and IGA for our commitment towards Sustainability. In an industry not traditionally known for sustainability, Melco strives to continue to pioneer more environmentally responsible ways to operate integrated resorts. We will continue to protect the environment for future generations with our passion, ambition and the tough goals set in the ‘Above & Beyond’ sustainability strategy,” Ms. Denise Chen, Senior Sustainability Adviser of Melco, said.

“Amid the global disruption to the tourism industry brought by the pandemic, this year it is particularly encouraging to see in the limelight some of the best initiatives across the tourism industry in the Asia-Pacific region, in the multiple areas of marketing, sustainability and social responsibility,” Ms. Maria Helena de Senna Fernandes, Director of the Macao Government Tourism Office, said.

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