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FaZe Clan announces Partnership With NTWRK After The Innovative E-Commerce Platform Leads Latest Investment Round For The Cultural Gaming Giant

George Miller

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FaZe Clan Reveals $40 Million Series A Details
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“We’re at the birth of a new disruptive entertainment genre. FaZe Clan is a very powerful pipeline into gaming culture and their cultural impact reminds me of the early days of 90s hip hop. The combined reach of FaZe Clan and NTWRK is going to be very powerful.” – NTWRK Investor Jimmy Iovine

FaZe Clan, the world’s most popular esports and gaming entertainment collective, and innovative e-commerce and culture platform NTWRK collectively announced today their exclusive new partnership. NTWRK, known for its limited-edition product drops from influencers like LeBron James, Billie Eilish, and 88rising, led the latest round of funding for the gaming industry giant.

As part of this groundbreaking coalition, NTWRK has secured the global direct-to-consumer product rights for FaZe Clan. This innovative collaboration will immediately integrate FaZe Clan’s widely coveted apparel and merchandise into NTWRK’s platform, establishing an unprecedented pipeline of creative commerce.

Since its inception in 2010, FaZe Clan has established itself as the most followed and powerful gaming organization of all time. With over 215 million fans internationally across all social platforms and original content that racks up over 500 million views per month, FaZe Clan holds an unrivaled position at the epicenter of sports and culture driving how the next generation consumes content, plays, and shops. In addition to its best-in-class players and pop-gaming influencers, FaZe Clan has welcomed a broad array of talent into its fold, including NBA star Ben Simmons, NFL star Juju Smith-Schuster, and global superstar artists Offset and Lil Yachty.

“Jimmy has always been a cultural seer,” says FaZe Clan CEO Lee Trink. “His belief in FaZe Clan as the next cultural wave, not just in gaming but in entertainment overall, is an incredible representation of the transformative shift happening right now.”

“By investing in FaZe Clan we’re putting NTWRK at the epicenter of gaming culture, further cementing our position as Gen Z’s premiere social commerce and content platform,” says NTWRK CEO Aaron Levant.

“NTWRK will without a doubt provide additional rocket fuel for FaZe to continue extending our brand and cultural influence worldwide,” said FaZe Clan President Greg Selkoe. “We are excited to be aligned with passionate, like-minded partners that will further contribute to our impact on entertainment and youth culture.”

 

SOURCE FaZe Clan

Eastern Europe

Ukraine’s UPEA Unveils Five-year Strategy for Esports Development

Niji Narayan

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Ukraine’s UPEA Unveils Five-year Strategy for Esports Development
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The Ukrainian Professional Esports Association (UPEA) has introduced its strategy of esports development in Ukraine for the next five years, as well as its structure and key objectives.

UPEA intends to raise funds, develop streaming studios, open an “esports ready” hotel, increase the number of international tournaments, attract investments, and more.

The Association plans to attract $100 million of investments, $42 million of which has already been made towards the purchase and development of the first “esports ready” hotel on the infrastructure base of the Dnipro Hotel. Another $20 million is planned to be invested into its reconstruction, according to a release.

“We want Ukraine to be among the world leaders, and today we have all chances to enter the TOP-5 countries with the most developed esports ecosystem,” Oleksandr Kokhanovskyy, Board Chairman for UPEA and Founder of Natus Vincere, said.

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eSports

Riot Games Announces First Official Global VALORANT Tournament – First Strike – To Crown Regional Champions

George Miller

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Riot Games Announces First Official Global VALORANT Tournament - First Strike - To Crown Regional Champions
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Riot Games announced First Strike, the first tournament organized and operated by the publisher for its newly released competitive 5v5 character-based tactical shooter – VALORANT. This global event will provide opportunities for players around the world to begin building their regional legacy through a series of tournaments.

First Strike will continue to build on the momentum of VALORANT esports by leveraging a decade of Riot Games’ industry-leading experience producing best-in-class esports events and broadcasts. Riot Games is also the largest global esports producer in the world, running and broadcasting weekly professional league competitions in multiple global regions, as well as winning multiple Emmys for the League of Legends World Championship, the world’s most viewed esports event.

“VALORANT is a deeply competitive title with global appeal and the necessary elements to become the next premier esport,” said Whalen Rozelle, Senior Director of Esports at Riot Games. “First Strike will provide our thriving competitive ecosystem with the platform to showcase their greatness, build regional legacy, and a foundation that will support the esport for years to come.”

First Strike will be a global set of tournaments, composed of multiple regional finals taking place across North America, Europe, CIS, Turkey, Asia, Oceania, Brazil, and the Middle East. Each region will host a series of merit-based qualifiers, resulting in multiple Riot-produced, top eight First Strike Finals, running from December 3 – 6. The winners will earn the right to call themselves the first official regional VALORANT champions. Both professional teams and aspiring amateur squads will have opportunities to qualify for the First Strike finals through online tournaments operated by premier esports organizations.

“Esports remains one of the best investments we can make to support our community for the long term,” said Anna Donlon, Executive Producer of VALORANT. “As we’ve already seen from the Ignition Series, there’s a huge demand and hunger for VALORANT to be played at a professional level, and we’re so excited to be starting that journey with fans, players, and organizations. As a development team, supporting the competitive world of VALORANT is one of our top priorities, and we are committed to this journey.”

Since its release, VALORANT has become one of the fastest growing esports, attracting massive online viewership and the commitment of numerous established professional players from a wide range of competitive backgrounds, as well as emerging discovered talent. To support the growth of VALORANT esports, Riot Games partnered with more than 20 premier event organizers to launch the VALORANT Ignition Series, delivering numerous tentpole competitions that attracted the attention of millions of fans. During the past six months, hundreds of VALORANT tournaments have taken place across a wide range of formats, awarding more than $1 million in prizes to teams and players all over the world.

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eSports

Virtus.pro launches a second CS:GO roster

George Miller

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Virtus.pro launches a second CS:GO roster
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Virtus.pro announces it’s second CS:GO team with young players from across Russia and CIS — VP.Prodigy. This is the second active youngsters team of the club that coexists with main rosters.

Sergey Glamazda, CEO of Virtus.pro: “After VP.Prodigy’s success in Dota 2 it became obvious that youngsters squads are the next big thing, that’s why we decided to continue on this path. There are a lot of different tournaments right now for our second roster to participate in, without interfering with our first roster. Two squads can successfully coexist in the ecosystem. Launching a second roster is yet another way for us to display our eagerness to develop young players and esports in general.”

Mikhail Artemyev, CS:GO branch manager: “We started off this summer searching for a team leader — a coach capable of leading young players.We have watched a ton of demos together and communicated with lots of players. Our main goal was to find not only skilled players, but also interesting personalities who could avoid conflicts and work together as a team. As far as I can tell, we’ve managed to build a perfect squad in terms of team morale and potential.”

VP.Prodigy CS:GO roster:

Aleksandr “mefixs” Ilukhin
Serhii “muR” Hres
Maxim “awesome” Zyuzko
Vadym “h1glaiN” Tanasiuk
Evgeny “Norwi” Ermolin
Vladislav “flash_1” Bykov (coach)

The first official tournament for VP.Prodigy will be announced soon.

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