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Lottoland launches “Deal or No Deal Lotto”

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Lottoland launches "Deal or No Deal Lotto"
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Leading online lotto company offers a chance to win a million with new Lotto game

World leading online lotto operator, Lottoland, has launched a new game based on the legendary game show, Deal or No Deal, which ran for 11 years in the UK and was hosted by Noel Edmonds.

With the new “Deal or No Deal Lotto”, players choose six numbers from 1 to 49 and look to match as many of these as possible via Lottoland’s Instant Win draw. If they match any numbers, they get the chance to “Beat the Banker” in a fun and fast, red box game, just like the show, where they could multiply their win or win just a penny!

Lottoland CEO Nigel Birrell said: “We are incredibly excited to be bringing this game to the market – “Deal or No Deal” was an iconic gameshow presented by the legendary Noel Edmonds and we are thrilled to be able to offer this as our latest TV-branded lotto game.

“We are hoping to build on Noel’s winning streak when it comes to TV shows – with hits including  Telly Addicts, Noel’s House Party and The Late, Late Breakfast Show in his career, he’s got a great track record for picking winning formats, having also also done brief stints with Top of The Pops, Top Gear and quite recently the huge ITV show,  I’m a Celebrity, Get Me Out of Here.

“We are always trying to find new ways to innovate in the sector and bring more choice to our customers – we plan to have a lot of fun with this lotto game and look forward to seeing how our customers get on when trying to ‘Beat the Banker’ themselves.”

With a strong track record of innovation, Lottoland’s new Deal or No Deal Lotto is the latest in a string of new games that the company has brought to market. Last year, it launched a £20m scratchcard, providing the largest lump-sum prize available through a single scratchcard.

Prior to this, the company achieved a Guinness World Records title for the Largest Online Gambling Payout, when a lucky winner from Germany scooped the EuroJackpot top prize of €90 million (£79m) at Lottoland.

Launched in 2013, Lottoland has grown rapidly to become a world leader in online lotto. It allows people to bet on the outcome of lotteries from around the world – it has a range of jackpots on offer at any one time so that people can pick and choose how they want to bet. For more information, please visit https://www.lottoland.co.uk/instantwin/dondlotto.

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Bet365 and DraftKings Voted ‘Fairest’ Sportsbooks in the United Kingdom and the United States Respectively

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Inaugural FairPlay survey reveals that the vast majority of bettors do care about fair

FairPlay Sports Media (FPSM), the global sports media network fuelled by data and powered by fans, has announced the results of its inaugural FairPlay Fair Betting Survey with Bet365 in the United Kingdom and DraftKings and FanDuel in the United States shown to be the most trusted operators in their respected markets.

The digital survey of a thousand United Kingdom and United States bettors with varying levels of betting involvement was commissioned to quantify how much of a role ‘fairness’ plays in customers choosing and continuing with their chosen bookmakers and to explore in more detail what a fair betting experience looks like and how important it was to them.

The key takeaways from the FairPlay Fair Betting Survey 2024 are:

  • When asked ‘of the sportsbooks you have accounts with, who is the fairest?’, 40% of the United Kingdom audience scored Bet365 the fairest with SkyBet second (16%) and Paddy Power third (12%). In the United States, 37% surveyed labelled DraftKings the fairest. FanDuel came second with 33% with both brands comfortably clear of competition.
  • Bet365 performed the best on the top three factors that the United Kingdom audience labelled most important for a ‘fair experience’: ‘best odds’, ‘best odds guaranteed’ and ‘easy to use site/app’. Both DraftKings and FanDuel scored well on the two most important factors for the United States market: ‘best odds’ and ‘easy withdrawals’.
  • ‘Fairness’ is deemed an important factor by the bettors surveyed with 87% of United Kingdom respondents claiming it to be ‘very important’ with 78% of the United States set stating the same.
  • Perceptions of unfairness are relatively low in the United States with just 16% saying they’ve experienced unfair treatment, in contrast to over half in the United Kingdom survey (54%).

How customers regard fairness in the United Kingdom compared to the United States differs, with the former ranking ‘best odds’ as the number one factor that operators need to deliver to be perceived as fair, with the United States survey ranking it second behind ‘easy withdrawals’. Elsewhere in the top three, an ‘easy to use site/app’ came in third most important in both markets.

Bet365 scored highly in the factors that were most important to a fair experience in the United Kingdom, with second-placed SkyBet performing relatively better on less important features such as ‘transparent offers’, ‘wide array of offers’ and ‘easy withdrawal’. The two leading United States brands, DraftKings and FanDuel, followed similar response rates to the important factors of ‘best odds’ and ‘easy withdrawals’ with the latter potentially ranking higher due to the market’s nascent nature.

When asked ‘what does fairness mean to you?’, common themes to the open-ended question converged around ‘honour’ and ‘respect’ with a general sense that the bookmaker-customer relationship is not a level playing field in the United Kingdom market while the United States responses revolved more around being treated equally to other customers as well as more emphasis on better prices and transparency.

Significantly, the majority of United Kingdom bettors (87%) claimed it is ‘very important’ to be treated fairly by their bookmaker while the industry could clearly do more with 54% of them also claiming to have been treated ‘unfairly’ by operators at one point. Half of those who had experienced unfairness also stated that they would stop using a bookmaker because of it.

The United States audience demonstrated a similar sentiment with 78% seeing fair treatment as ‘very important’ but notably only 16% claimed to have experienced unfair treatment by an operator. Whether due to market maturity or the United States’ generally regarded higher standard of customer service requires further research.

The Group Chief Executive Officer for FairPlay Sports Media, Stuart Simms, said of the inaugural survey: “It’s fascinating to see how ‘fairness’ fits into the bettor’s psyche when choosing their operators. Many might not consider it as a key factor but it’s clear from these results that being treated fairly is extremely important for a strong bookmaker-customer relationship.

“It’s a hunch we had before the survey that those brands who were deemed ‘fairest’ might also be the leaders in their respective markets and I’d like to commend the likes of Bet365, FanDuel and DraftKings on performing well in this regard. It’s clear that the United States and United Kingdom markets have crossover when it comes to what ‘fairness’ means and, although the United Kingdom may be a more mature market, it could be said – based on these results – that to drive lifetime value and decrease churn, it could learn some more in customer service from across the pond.”

The FairPlay Fair Betting Survey 2024 was remotely collated from January 5, 2024, to February 6, 2024, using a sample of approximately 500 respondents of legal betting age in both the United Kingdom and from states where online sports betting is legal in the United States.

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Mindway AI, eCOGRA and CasinoReviews.net Launch Innovative ‘Bet on Awareness’ Campaign

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In honor of Problem Gambling Awareness Month (PGAM), three industry-leading companies – Mindway AI, eCOGRA and CasinoReviews.net – have announced a transformative campaign aimed at fostering responsible gaming habits.

At the heart of this initiative lies Mindway AI’s pioneering tool, Gamalyze. Departing from traditional self-assessment methods, Gamalyze offers participants a unique and gamified experience through a three-minute immersive card game session. This innovative approach provides insights into gambling tendencies, promoting self-awareness and responsible gaming practices.

As the campaign unfolds, Mindway AI, eCOGRA and CasinoReviews.net will conduct a comprehensive study utilizing Gamalyze’s data. This study promises to offer unique insights into gambling habits and trends in 2024, shedding light on crucial aspects of player behavior.

Commenting on the collaboration, Rasmus Kjaergaard, the Chief Executive Officer for Mindway AI, expressed his enthusiasm, stating: “I am truly excited about the collaboration between Mindway AI, CasinoReviews.net and eCOGRA in championing responsible gambling during Problem Gambling Awareness Month.”

The Product Owner for CasinoReviews.net, Nikoleta Kuncheva, emphasized the campaign’s inclusive nature, inviting everyone to participate. “The ‘Bet on Awareness’ campaign isn’t just for those who gamble; it’s an eye-opener for everyone to discover just how risky their habits might be,” Kuncheva said.

The Chief Delivery Officer for eCOGRA, Douwe Bijkersma, highlighted the significance of Gamalyze in promoting responsible gaming within the industry, stating: “Gamalyze is an innovative tool that allows players to self-test their gambling behavior and risk profile, a revolutionary concept that we believe will benefit not only the players but the wider iGaming industry.”

The official launch of the Bet on Awareness campaign is set for later this month with participants invited to join through dedicated links across digital and social media platforms.

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Spotlight Sports Group’s Smart View Racing Product Sees Phenomenal Success at Cheltenham Festival 2024

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Spotlight Sports Group (SSG), a world-leading technology, content and media company specialising in sports betting, is delighted to reveal the remarkable success of its revolutionary racing product, Smart View (powered by Racing Post), during the Cheltenham Festival 2024.

During the Cheltenham Festival 2024, Smart View showcased its predictive prowess by accurately forecasting eight winners out of 27 races, an impressive 30% strike-rate throughout the week. Backing all of Smart View’s selections to level stakes yielded a return on investment (ROI) of 76%. Comparatively, betting on all 27 favourites had an ROI of -33%.

Smart View was particularly potent in the Cheltenham Festival 2024 handicaps, which are notoriously difficult to solve. Monmiral, winner of the Pertemps Final at odds of 25-1, was Smart View’s selection in the race as was 13-2 Coral Cup winner Langer Dan.

Smart View, a cutting-edge racing product developed over several years, has captured the attention of both seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.

The product is currently live in over 1,000 United Kingdom and Irish retail outlets. It also featured prominently across Sky Bet and BoyleSports’ Cheltenham hubs, built by Spotlight Sports Group, enhancing Smart View’s visibility and accessibility to betting enthusiasts.

The B2B Managing Director for Spotlight Sports Group, Sam Houlding, emphasised the product’s success, stating: “We’re delighted with the performance of Smart View during Cheltenham this year but unsurprised given the expert racing and product team that has been behind its development over the years. As its profile grows further, we are very confident that it will engage and educate larger volumes of racing fans and continue to attract new audiences to the sport. We’re already executing on an exciting pipeline of development for the next stages of its evolution.”

As Smart View continues to redefine the racing betting landscape, Spotlight Sports Group remains committed to delivering innovative solutions that enhance the betting experience for all enthusiasts.

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