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Kiron extends partnership with SBTech

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Kiron extends partnership with SBTech
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Specialist virtual games provider Kiron has integrated its BetMan platform with technology provider SBTech, re-engerising their existing partnership.

Kiron’s entire portfolio is now available through SBTech’s platform, adding an extensive variety of virtual sports events, number games and esteemed football content, including its brand-new football product, GOAL, to the existing offering.

SBTech, which provides a sports betting and igaming platform and a full range of management services, will now be able to offer its premium gaming partners Kiron’s rapid play betting experiences across a diverse range of virtual sports events.

The expansion of the supplier’s portfolio via the BetMan platform further builds on its longstanding partnership with SBTech, which was first established in 2014 and has continued to go from strength to strength.

Steven Spartinos, co-CEO of Kiron, said: “SBTech has been a valued partner of ours for over five years. Expanding the content range available through BetMan reinforces our business relationship and bolsters its platform with a greater range of our quality virtual content at a crucial time.

“The demand for virtuals is growing significantly, and thanks to the flexibility of our platform and speed of integration we have been able to quickly provide our partners with a wide-ranging virtual portfolio that cuts above the competition.”

Letizia Angelo, Commercial Partnerships Director of SBTech, added: “With the rise in popularity of virtuals, the expansion of Kiron’s content available through the SBTech platform is a valuable addition to our offering and will be widely welcomed by our global gaming partners.

“Since we first joined forces in 2014 Kiron has been a trusted partner and we look forward to collaborating with them further as its content continues to push the boundaries of innovation in the virtuals vertical.”

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EGT Interactive Partners with ZonaGioco

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EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

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ANJ Opens Public Consultation on Gambling Advertising in France

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French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

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Industry News

Stanleybet Group Signs Deal with Fast Track

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Stanleybet Group Signs Deal with Fast Track
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Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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