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Aakash Chopra joins online cricket with the world’s No.1 cricket game, World Cricket Championship

George Miller

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Aakash Chopra joins online cricket with the world's No.1 cricket game, World Cricket Championship
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First professional cricket commentator on an Indian gaming platform to address 2.5 million daily users

Renowned cricket commentator Aakash Chopra will offer commentary for the world’s no. 1 digital cricket franchise, World Cricket Championship (WCC). Aakash Chopra has signed up with Nextwave Multimedia (a subsidiary of Nazara Technologies Ltd.) who owns the World Cricket Championship franchise. This is the first time a professional cricket commentator will lend his voice on virtual cricket in India. With this game Aakash Chopra’s will share his commentary and reach out to over 110 million digital cricket players all over the world.

Given the success of the WCC franchise, the company has rolled out WCC 3, the latest game from the WCC bandwagon. Aakash Chopra’s commentary will launch on the platform along with the rollout of the new game. The franchise has an average of over 2.5 million Daily Active Users and 15 million Monthly Active Users year round. It is popular in India and has a loyal fan base from the UK, USA, UAE, Bangladesh and Pakistan.

WCC has recently witnessed an increase of 20% in revenue and number of sessions. New users and daily active users have also seen an increase by 25% while in-app purchases have grown almost by 100%. With this move WCC franchise aims to cross their current mark of 110 million downloads and gain further accolades.

When asked about his move from the field to online cricket, Commentator, Aakash Chopra says, “World Cricket Championship is the perfect platform for my move to gaming. It will be my first big step to digital cricket. I am excited to share my voice and commentary with a large audience of over 2.5 million daily users.”

Mr. Rajendran P.R., Founder and CEO, Nextwave Multimedia says “We have always chosen the path of evolution and innovation for WCC. The aim was to make the game more appealing and integrate elements of real game play into a virtual world. With Aakash Chopra joining the digital cricket gaming space, we see a definite future trend of transition from real world sports to online sports”

The WCC franchise has been the most downloaded and the most awarded cricket game franchise in the world getting accredited among the Top games by the App Annie Report, listed in Google’s editor’s choice and Google’s best games.

WCC3 is a sequel to World Cricket Championship 2 (WCC2) which has bagged the no. 1 slot in cricket games in the world. WCC3 will take the excitement of realism in mobile cricket a notch higher with a plethora of cutting edge game play features, brand new controls, celebrity commentary, exciting animations, real-time motion captures of athletes and professional cricketers, and advanced AI.

Asia

Adverty appoints The Scale Factory to drive commercialization in Asia Pacific

George Miller

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Adverty appoints The Scale Factory to drive commercialization in Asia Pacific
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Adverty AB (publ) has appointed Singapore-based The Scale Factory, led by former Omnicom Group and Tapad executives, to drive commercialization in Asia Pacific by bringing Adverty’s seamless in-game advertising solution to brands and media agencies in the region.

Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty’s seamless in-game advertising solution in the APAC-region.

The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty’s footprint in Asia by establishing a growth vision, implementing go-to-market strategies and taking on the commercial leadership by directly bringing Adverty’s seamless in-game advertising solution to brands, media agencies and other stakeholders in the region.

“We absolutely love what Adverty is doing to disrupt in-game advertising. With current in-game ad solutions, we are seeing more and more users reject brands that interrupt, and in some cases even destroy the gaming experience. Adverty has solved this elegantly by enabling brands to be present alongside gamers in this extremely valuable and rapidly growing consumer segment. We are thrilled to start building Adverty’s footprint across APAC”, says Lars Bjoerge, founder and Managing Partner at The Scale Factory.

Adverty’s industry-leading in-game advertising platform was awarded the IAB UK and IAB Sweden Gold Standard certificates in 2018 and 2020 respectively and enables access to all major programmatic buy-side platforms through partnerships with PubMatic, Smaato and BidSwitch. The company recently invented and announced a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay, alongside its current In-Play™ format, which allows brands to take over billboards and other virtual outdoor sites within games.

“The future of gaming is mobile, and in APAC the future is now. With an estimated number of gamers exceeding 1.5 billion people, soon crossing $100 billion in revenues, we see APAC as an integral part of our expansion in the coming years. We have had the pleasure of following the team behind The Scale Factory for quite some time and have been deeply impressed by their very hands-on approach. We are confident that we will achieve amazing things together”, explains Niklas Bakos, founder and CEO of Adverty.

The partnership is commencing on October 1st and will be rolled out in the region during Q4.

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Asia

Singapore’s Home Ministry Confirms Launch of GRA by 2021

Niji Narayan

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Singapore’s Home Ministry Confirms Launch of GRA by 2021
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Singapore’s Ministry of Home Affairs has confirmed the establishment of the Gambling Regulatory Authority (GRA) by 2021.

According to a statement from the ministry in April, the new body will be a statutory board and will be reconstituted from the current Casino Regulatory Authority (CRA).

“The Ministry of Home Affairs will establish the Gambling Regulatory Authority and complete the review of gambling-related legislation in 2021,” a spokesperson said.

Notwithstanding the Covid-19 pandemic, the Singapore authorities said they were pushing forward with the plans to create the new body that will be responsible for “regulating the entire gambling landscape in Singapore.”

The Singapore authorities have said the move to consolidate regulatory functions under the GRA would ensure Singapore was “abreast of technological and global trends,” and could “respond faster to emerging products in particular those that cut across different domains, and take a more holistic approach to gambling policies and issues.”

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Asia

Donaco Reopens DNA Star Vegas

Niji Narayan

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Donaco Reopens DNA Star Vegas
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Donaco International has reopened DNA Star Vegas with limited operations on September 25.

Donaco does not expect any material additional expenses to be incurred following the limited reopening of the casino as the border with Thailand, where most of the casino’s patrons have traditionally originated, remains closed.

The company will continue to maintain its tight cost control strategy, while operations remain at limited operating capacity – and management will maintain the discretion to tailor up or down the pace of operations to local conditions.

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