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Yggdrasil expands strategic partnership with Azure Tech into Franchise

George Miller

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Yggdrasil content live with PokerStars
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The Franchise solution enables global partners to take control of their iGaming strategy and to accelerate content development & distribution

 Yggdrasil Gaming has signed a strategic Franchise licensing agreement with Asian gaming supplier Azure Tech. This is the second Franchise agreement from Yggdrasil in less than two weeks. 

Azure Tech is a rapidly emerging content provider, introducing superior game content to the Asian gaming industry. With its dedicated IT infrastructure, Azure Tech has the capacity to ensure the best performance on game content distribution. With its tailored BI service, Azure Tech is able to elevate customer engagement to the next level and boost client profits.

As part of the Franchise licensing agreement, Azure Tech will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its standardised GATI technology (Game Adaption Tools & Interface) solution, and game promotional tools via BOOST™.

As a Franchisee to Yggdrasil and through the unique GATI technology, Azure Tech will be able to source and offer its own game content for distribution to targeted markets, and cross-collaborate with other Franchisees globally, enabling it to accelerate territorial reach and drive incremental revenue opportunities.

Azure Tech’s business strategy will be significantly accelerated following its decision to become a Franchisee of Yggdrasil, enabling the supplier to take greater control of its B2B iGaming operation, rapidly scale up market opportunities and optimise its roadmap offering.

Cora Chen COO of Azure Tech, said: “We are very proud to expand our business cooperation with such an innovative and professional company as Yggdrasil. We remain amazed how agile and responsive they are as a company and how Yggdrasil continue to deliver groundbreaking technologies that support faster time to market for partners’ business needs. We are very excited to become a Franchisee of Yggdrasil, and we cannot wait to realise the potential of the GATI technology, to start collaborating with other Franchisees, and having full access to their best in class slots and table games”.

Björn Krantz, Head of Publishing for Yggdrasil, said: “We are absolutely delighted to sign our second strategic Franchise partnership in just two weeks. With our new Franchise offering, Azure Tech will be able to scale its go-to-market operations and accelerate its business strategy in a way they did not think possible.

“GATI is a true disruptor technology. All our partners, being tightly integrated to GATI, will be able to cross-sell their games to any of our global Franchisees. This is a unique way to rapidly scale distribution and revenue opportunities at the same time as enabling completely new ways of working and collaborating. It’s truly exciting times for us, Azure Tech and our Franchisees”. 

 

Asia

Mplay signs important deal with Solid Gaming

George Miller

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Mplay signs important deal with Solid Gaming
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The game studio Mplay Games has recently signed an agreement with Solid Gaming to distribute their games. Mplay is a fast growing game studio focusing on premium casino games for the Asian market and India in particular. The games are built with interactive functions to give the players a whole new game experience.

With popular Indian games like Ludo Express and Jhandi Munda, Mplay has delivered the only real money games of their kind in the market today. With the very popular Indian game Teen Patti Champion they have created a brilliant version that will be loved by the Indian gamers and for sure set Mplay apart from other Indian inspired game developers.

Aiming to reach a wider audience for their games, MPlay’s deal with Solid Gaming is the key to reaching first and foremost the large and important asian market.

Solid Gaming is welcoming the additional games for operators aiming for a greater presence in India.

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Asia

Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem

George Miller

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Trinity Gaming joins hands with sports communication firm Artsmith to create career awareness in gaming and esports ecosystem
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Trinity Gaming—India’s top gaming talent management company, has signed sports communication agency Artsmith to create awareness among the gamers & influencers wanting to pursue a career in gaming content creations and how they can monetise and create a brand for themselves. With this partnership, the country’s one of the top new age communication firms Artsmith, which specialised in sports and esports PR, has added Trinity Gaming to their esports bouquet of the client list.

Currently managing more than 250 top content creators in India, Trinity Gaming has successfully established a strong platform for these specialised gamers and has transformed them into entertainers and influencers who bring much more value than just merely playing in the gaming ecosystem. The company, which was founded in 2019, has channelised the passion for gaming among millennial gamers and transformed it into a viable career option for many. Committed to bringing professionalism to the ecosystem, they have been one of the first movers in the sector and currently curate content for some of India’s top brands.

Commenting on the tie-up, Abhishek Aggarwal, Co-Founder & CEO of Trinity Gaming, said: “Gaming is all about passion and there are some brilliant minds with amazing ability to create content and these creators did not have the right backing and a strong voice to understand how to create values or a career out of it. We saw an opportunity to create a unique support system where not only the talents are groomed but also amalgamate with brands. According to the recently released EY FICCI 2021 report, online gamers grew 20% from 300 million in 2019 to 360 million in 2020. The numbers themselves validate how big is the community is. The potential is unlimited but creating a strong awareness programme is equally necessary to optimise the opportunities and I personally believe Artsmith has all the necessary experience to roll out this narrative among the gaming community.”

Artsmith, as an agency, brings in years of experience and expertise in creating an innovative mix of PR and digital communication that is innovative and value for money. “Artsmith has the experience and understanding of handholding talents and building a strong brand positioning with maximum visibility. We have worked with top Indian athletes and worked closely to transform them into sustainable content creators as well as influencers and we are confident of positioning Trinity Gaming as a new-age talent management firm with the efficiency of elevating gamers on similar lines and create India’s largest brands story experiences,” said Udita, the Founding Principal of Artsmith.

Artsmith has been successfully managing communications for global sports brands like PUMA as well as creating communications for international and national sporting events and sports leagues in the country. The company has the exclusive communication mandate for premium sports tournaments with Tata Open Maharashtra, India Open—the country’s only Superseries badminton tournament organised by the Badminton World Federation (BWF) being some of the key clients in the roster.

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Asia

QTech Games strengthens its premium platform with Play’n GO

George Miller

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QTech Games strengthens its premium platform with Play’n GO
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Powerhouse distributor expands its content portfolio with new games from leading slots supplier

QTech Games, a powerhouse distributor across Asia and all growth markets, has continued to build the strong momentum in its premium pipeline, thanks to its latest deal with leading supplier, Play’n GO.

Integrating content from one of the most innovative and creative online slots providers around adds yet more creative muscle to QTech Games’ prosperous platform, which is bringing the widest range of online games to emerging territories with established names sitting alongside a raft of rising-star providers.

Among the games made available to its partners via the deal will be recent releases from Play’n GO like Rich Wilde and the Amulet of the Dead, the latest in its popular Rich Wilde explorer series, alongside other Arthurian adventures and mythological-themed slots.

One of Play’n GO’s key cornerstone concepts is to put a modern spin to proven industry products – whether that means themes, formats or mechanics. Accordingly, dazzling graphics, immersive soundscapes and fantastical features are seamlessly complimented by unique maths modelling that leverages an exciting volatility spectrum for faster, more focused gameplay or deeper engagement.

Play’n GO’s games have been optimised for mobile, the central focus of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this progressive platform, which has sealed its definitive status as a global gaming one-stop shop, QTech ONE™, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.

Ulf Norder, CCO QTech Games, said: “We’re committed to rolling out high-quality content that drives revenue for our partners. So, this deal with Play’n GO consolidates our robust and packed pipeline for 2021. In today’s marketplace, only premium games of the highest standard separate you from the crowd, so we’re delighted to see how Play’n GO is routinely delivering on this consumer need, always innovating, but never simply for innovation’s sake. It’s a fine distinction which manifests itself in stunning graphics, coupled with the latest maths models for improved retention and high-variance volatility where required.”

Jeffrey Co, Head of Sales – Asia at Play’n GO, added: “Play’n GO doesn’t just sign content deals. We commit ourselves to our partners, and strive to always provide them with more.

“Whether that is in the robustness of our networks ensuring record up-time, the efficiency of our delivery team who roll out new titles across the globe simultaneously, or our best-in-class account-management team, we pour all of our resources into making sure our partners are successful and that their players are entertained by our world-class content.

“We can’t wait to get started with QTech, and expect that this is just the start of a long and fruitful relationship.”

Earlier this year, QTech Games broke further ground as the leading distributor across emerging markets with the launch of an industry-first, cross-supplier rewards feature, Network Progressive Jackpot, unpacking a cutting-edge acquisition and retention toolbox for its global partners.

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