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Gambling in the USA

Liaison Adds Software Developer and Immersive Studio Theia Interactive to Agency Roster

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Liaison to Help Theia Expand Reach of XR Experiences and Enterprise-Ready Game Engine Tech

PORTLAND, Oregon#immersiveexperience Liaison, an award-winning public relations firm specializing in 3D technology, has been selected by Theia Interactive to promote its work in the XR, AEC, and design industries. Theia is currently preparing new campaigns for its Optim software, a tool kit that takes the stress out of game engines. Liaison will support these efforts through a mix of messaging, product launches and strategic stories.

“Theia is not only making high-quality immersive experiences; they’re also building tools that will help others do the same by increasing the speed at which enterprises can access the real-time revolution,” said Heidi Lowell, founder and president of Liaison. “We look forward to helping them shine a light on an exciting medium.”

Founded in 2014, Theia creates high-end XR visualizations for enterprise companies. The highly accurate real-time environments not only help sell ideas, but also help companies save time and money by providing a virtual space for stakeholders to communicate, review progress and make decisions for major commercial projects. In 2018, Theia began expanding its business into software, commercializing its internal tools to help other studios develop their own offerings. Production-proven, and with partners like HP and Epic, Theia has worked on projects ranging from the Logan Airport renovation to Epic Games’ AR motorcycle.

“Theia is a company with two sides – software and services – which means our PR firm not only needed to be experts in XR, they needed to know how to easily switch between our facets without losing the bigger picture,” said Bill Fishkin, president of Theia Interactive. “Liaison clearly knows this space through and through, making them an ideal partner for our next big push.”

About Liaison
Founded in 1998, Liaison represents a “who’s who” of the 3D tech and production world. One of the first 3D PR firms, Liaison helps clients capitalize on the most interesting aspects of 3D, providing an easier path to stories that stick. Liaison focuses on films, games, broadcast, VR/AR, emerging tech, animation and architecture. Current/former clients include NVIDIA, Wacom, Chaos Group, Digital Domain, Rokoko, TurboSquid, Foundry and Allegorithmic.

About Theia Interactive
Based in Chico, California, Theia Interactive is an immersive solutions studio and software developer, with a passion for building beautiful virtual environments for Enterprise businesses. Whether it’s virtual reality experiences, augmented reality demos, or mobile apps, Theia tells engaging stories through virtualization. Theia has created award-winning projects for companies such as Epic Games, HP, Mohawk Group, NVIDIA, Suffolk Construction and Toll Brothers. For more information visit https://theia.io/.

Gambling in the USA

Happening next week, the Gaming Americas Q1 Meetup (26 January, 2022)

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The Gaming Americas Quarterly Meetups have proved to be of huge success for the gaming and gambling industry in North and Latin America, and the #hipthers are excited to send you a reminder that the Q1 Meetup of 2022 is taking place next week on 26 January.

Launched in 2021, the quarterly meetups are designed to keep you up-to-date with what is fresh in the North and Latin American gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during the year. All this is done in a safe, virtual environment.

You can register here for free to receive updates about the speaker lineup and agenda.

As mentioned above, the first virtual quarterly meetup will take place next week on Wednesday, 26 January, and here is the lineup of discussions you can join via ZOOM, WireUp, HIPTHER TV, or YouTube:

Times are EST – (GMT -5) New York Time

  • 9:30 AM – 10:30 AM – Is the LatAm market emerging or maturing (11:30 – 12:30 – Buenos Aires Time)
  • 10:30 AM – 11:30 AM – Is responsible gambling being sufficiently prioritized in the US market?
  • 11:30 AM – 12:00 PM – Fireside chat: Applying different tactics to reaching bettors in North America and Europe
  • 12:00 PM – 1:00 PM – US Legislation Round-up
  • 1:00 PM – 1:45 PM – The Canadian Gaming Industry Updates with Chantal Cipriano
  • 1:45 PM – 2:15 PM – Fireside Chat: SeventySix Capital welcomes new guest
  • 2:15 PM – 3:00 PM – Crypto Catchup with Segev LLP

Among the confirmed experts who are taking part in the discussions you can find:

  • Brianne Doura-Schawohl – Founder and CEO, Doura-Schawohl Consulting LLC
  • Victoria Reed – Co-Founder at Better Change
  • Jenny Lu – General Manager North America of OtherLevels
  • Charmaine Hogan – Head of Regulatory Affairs at Playtech
  • Chantal Cipriano – Vice President of Legal, Compliance & People with PointsBet Canada
  • Gabriel Szlaifsztein – General Manager LATAM at Continent 8 Technologies
  • David Mann – Chief Commercial Officer at Swintt
  • David Charnock – Business Development Executive at FSB
  • Andrea Rossi – Commercial Director Southern Europe & LatAm at Betsson Group
  • David Plumi – Regional Managing Director Latam & Spain at PressEnter Group
  • Tony Ure – Head of e-Gaming, Isle of Man Digital Executive Agency, Department for Enterprise
  • Victor Pronk – Chief Commercial Officer (CCO) at Incentive Game
  • Allan Petrilli – VP of Sales & Growth at Intelitics
  • Hugo Vint – Business Development and Growth for OtherLevels in Europe
  • Brandt Iden – Head of Government Affairs, US for Sportradar US
  • Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling, Entain
  • Christopher Hebert – Gaming Division Director, Louisiana Attorney Generals Office
  • William J. Pascrell, III, Esq – Partner at Princeton Public Affairs Group, Inc.
  • Ty Jackson – Sports Tech Investor at SeventySix Capital
  • Ron Segev – Founding Partner of Segev LLP

You can register here for free to receive updates about the speaker lineup, agenda, and all upcoming meetup-related information, including recordings.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app (in testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

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Gambling in the USA

Gaming Americas Weekly Roundup – January 10-16

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

The wait for mobile sports betting to arrive in New York is officially over. After being named one of the first operators to receive a license for mobile sports wagering operations in the state, Caesars Entertainment made history with its online and mobile sports betting app, Caesars Sportsbook, accepting its first sports wagers in the Empire State.

MGM Rewards is the revamped loyalty rewards programme that MGM Resorts is set to launch on February 1. The “reimagined” programme offers new ways to earn for both gaming and non-gaming spend, plus enhanced guest experiences.

Caleta Gaming has announced that its full game portfolio is online at Foliatti Casino, the first online casino from Mexican Group Foliatti. Video bingos, video slots, kenos, lottos and scratch cards provided by Caleta are already available to Foliatti Casino players.

JCM Global has installed its core product suite at Penn National Gaming’s new Hollywood Casino Morgantown. The $110m Pennsylvania property opened in December 2021, with JCM having installed its product suite – which includes its iVIZION bill validator, GEN5 Thermal Printer and ICB Intelligent Cash Box system – in all 750 games on the casino floor.

Aristocrat Gaming’s Neptune Canopy is now live on casino floors and has made its eastern US debut at Mohegan Sun. Aristocrat’s Neptune Canopy cabinet is a landmark in casino game play. When placed back-to-back, two games create a connected canopy for a sweeping gaming experience unlike any other.

PayNearMe has announced that it has been granted approval by the New York Gaming Commission to provide its MoneyLine platform to licensed operators across the state.

Partnerships

PointsBet Canada has joined the NHL Alumni Association as their exclusive sports betting partner in Canada and official partner in the US.

Madison Square Garden Sports Corp has announced a multi-year marketing partnership with Socios.com, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.

The PGA TOUR and FanDuel announced a three-year extension through 2024 to their content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.

BestOdds.com, a leading sports betting and education brand, has signed affiliate-partnership agreements with Caesars and FanDuel, two of the major US online sports betting operators licensed in New York.

International Game Technology has signed a strategic sports betting agreement with Meruelo Gaming, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, Nev., and the Arizona Coyotes.

The New York Gaming Commission has officially legalised the operation of sports betting platforms in the state. The Game Day, an affiliate partner to the major sportsbook operators, has secured partnerships with the four sportsbooks and has begun to market NY-specific promotions and offerings to in-state gamblers and bettors.

New Acquisition

Eilers & Krejcik Gaming has acquired assets of Fantini Research, including its gaming news publications and virtual trade show business. Fantini Research will continue to operate under the Fantini Research brand and will be a separate division of Eilers & Krejcik Gaming.

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Compliance Updates

New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona

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New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
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The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.

WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.

In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.

According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.

“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.

Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.

Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.

 

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