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4ThePlayer.com selects Yggdrasil’s GATI technology to accelerate global scale

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YG Masters
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YG Masters partner selects GATI to boost worldwide distribution 

Yggdrasil YG Masters partner 4ThePlayer.com has selected the supplier’s revolutionary GATI standardisation technology to rapidly scale global distribution and boost revenue opportunities.

Yggdrasil’s game-changing, language agnostic and standardised GATI technology enables game studios and developers to rapidly and securely build and distribute content across Yggdrasil’s global distribution network.

All Yggdrasil partners integrated to GATI can cross-sell their games to any global Yggdrasil Franchisee and share their respective games roadmaps, creating new ways to collaborate.

All YG Masters partners will have access to GATI, and use the preconfigured, regulation-ready, standardised content development toolkit to develop and distribute games anywhere in the world.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “The GATI technology gives our partners a new and unique way to quickly build or port regulation-ready content for global distribution to our rapidly expanding operator and Franchise networks.

“GATI enables studios to quickly scale their businesses and boost revenue opportunities while their IP is protected, and local market compliance requirements managed.”

Chris Ash, Founder and Business Development Director of 4ThePlayer.com, said: “Being part of YG Masters and using Yggdrasil’s unique and standardised GATI technology will give us huge autonomy and significantly decrease our time to market while boosting commercialisation of our innovative games roadmap

“Yggdrasil has introduced a highly scalable business model that will enable us to both achieve our strategy and maximise our content’s potential, while also making it easier to protect our IP and manage our own resources and timelines with fewer touchpoints over time.”

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EGT Interactive Partners with ZonaGioco

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EGT Interactive has entered into a partnership with ZonaGioco, a famous casino operator in Italy.

As per the deal, EGT’s portfolio is now available on ZonaGioco. The integration is through Octavian Lab, an Italian software house that offers a fully customisable online betting and gaming platform solution.

Players at ZonaGioco can now enjoy titles like 100 Super Hot, Shining Crown, Flaming Hot, Amazons’ Battle, Zodiac Wheel and many more.

The partnership with ZonaGioco grows the provider’s footprint in Italy-regulated territory and increases its reach.

“ZonaGioco is a well-known operator in Italy with an impressive reach. We are delighted to partner with them and to offer our famous games to more and more players across this market,” Todor Zahariev, Managing Director of EGT Interactive, said.

“Intend to facilitate consolidation of the proposals and ensure our customers the possibility of an increasingly captivating choice suited to their tastes and expectations. The partnership with the EGT Interactive provider ensures us the most appropriate experience and solidity to meet this commitment. We are confident that the operating agreement reached will see us together in supporting and relaunching our respective activities,” Fabrizio Frenna, Managing Director of Zonagioco, said.

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ANJ Opens Public Consultation on Gambling Advertising in France

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French national gambling regulator L’Autorité Nationale des Jeux (ANJ) has hosted its first citizen workshop on gambling advertising.

The body of research is one part of the ANJ’s “public consultation phase” on the prominence of gambling advertising launched by the regulator following the conclusion of UEFA Euro 2020.

This month, the regulator will host workshops across French provinces, seeking diverse public opinions on how France should update its advertising laws to moderate gambling advertising and protect young and vulnerable gamblers.

ANJ launched its national review after concluding that licensed operators failed to meet its pre-EURO 2020 warnings on advertising standards.

The regulator has split its public research into two phases that will see its citizen workshops followed by an online questionnaire that aims to secure direct feedback on current French gambling adverts.

The ANJ’s advertising research will be supported by France’s ARPP (Professional Advertising Regulatory Authority) and the country’s public health networks to ensure that “gambling is maintained as a recreational practice”.

French licensed operators have also been reminded of their duties to submit “a mid-term activity” report outlining their advertising campaigns scheduled for the remainder of 2021.

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Industry News

Stanleybet Group Signs Deal with Fast Track

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Stanleybet Group Signs Deal with Fast Track
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Stanleybet Group has chosen Fast Track CRM to power player engagement for their online offering.

Fast Track CRM is built on a rich real-time data feed that enables operators to engage players instantly based on their behaviours. The platform also provides simple, visual workflows for operators to create and orchestrate complex sets of engagements. Stanleybet Group will be able to use the rich data in the platform to create granular segmentation models and get a deeper understanding of their players.

“We have been operating online for just over a decade and feel it’s time to revamp our engagement strategy and really show our players everything we have to offer. Fast Track is the perfect partner for this next phase in our online journey and can provide a solution to all the challenges we are facing in scaling our communications and rewards,” Joris Petllion, Director of Online at Stanleybet Group, said.

“Working with a brand like Stanleybet Group, that is a household name and has a long history in the industry, is a privilege. We hope to take all that history and power in their brand and enable them to work in a smart and scalable way to delight their online player base,” Simon Lidzén, Co-Founder and CEO of Fast Track, said.

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