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WeAreCasino integrates Woohoo Games

George Miller

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WeAreCasino integrates Woohoo Games
Reading Time: 2 minutes

 

WeAreCasino are a dynamic, rapidly expanding aggregator in the gaming industry and, in a short space of time, have managed to secure partnerships with some of the largest operators and games suppliers.

The new kid on the block, in terms of games suppliers is Woohoo Games who have taken the RNG game experience and developed products that not only deliver for the operator but also, more importantly, offer an immersive, fun game to the player. This unique user experience has engendered a loyalty within players that is rarely seen with RNG games.

Woohoo has established a footprint in the lucrative and growing Indian market, becoming one of the most significant RNG games providers in the region with popular games like Andar Bahar, Teen Patti and Cricket Kings, among others.

Woohoo Games, Head of Business Development, Ed Whittington explains: “In the initial explosion of the online era, businesses pored over customer loyalty – creating websites that the customer stayed with for long periods of time. We don’t think this is a dated concept but rather one that’s crucial for the success of any business, and a concept on which we have built the foundations of how we work.  In RNG games, the content has often been seen as disposable and turnover of content, as a result, was very quick. We wanted to create games that players not only enjoy, but also become loyal to, and bring this back as a considered focus in the industry. The fact that growing aggregators in the industry such as WeAreCasino are integrating our games, we hope, shows operators that Woohoo are a ‘must-have’ portfolio of games.”

Marko Jelen, Head of Sales at WeAreCasino added: “Adding the Woohoo Games content on our aggregating platform was a natural step in our expanding business in India. With their RNG Indian themed titles such as Andar Bahar, Teen Patti and Cricket Kings this will for sure boost our numbers there. I’m confident in all their products which offer something fresh and innovative – as did their branded taxis @ICE early this year!”

Industry News

Cirsa Reports Net Loss of €254.6M for the Year 2020

Niji Narayan

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Cirsa Reports Net Loss of €254.6M for the Year 2020
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Cirsa has reported a net loss of €254.6m for its full-year 2020 as closures of land-based gaming outlets due to Covid-19 hit revenue.

Operating profit came in at €126m, down 73.3% from €842m in 2019. Operating revenue fell to €842m, down from €1.64bn in 2019. The fourth quarter saw operating revenue of €211m, down from €537.6m in the same period in 2019, and operating profit of €51m.

The year had begun with a strong start, with revenue up by 28% year-on-year in January and February before the Covid-19 pandemic hit land-based revenues from March onwards.

Bingo and casino operations were hit particularly hard during a year that saw the number of productive hours fall by 45% due to pandemic-related retail closures in different markets

However, Cirsa said it managed to mitigate the impact on revenue and recover its customer base through its “Secure Gaming” plan.

Slots also suffered but Cirsa said its subsidiary UNIDESA B2B’s Manhattan and Pharaoh’s Gold games had become the best performing slots in the market.

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Industry News

Jdigital Launches Problem Gambling Helpline with FEJAR

Niji Narayan

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Jdigital Launches Problem Gambling Helpline with FEJAR
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Jdigital has entered into a deal with the problem-gambling specialist FEJAR.

The deal sees eight Jdigital members – Codere, Ebingo, Entain, Flutter, Sisal, Sportium, Wanabet and Winamax – beginning to trial a new gambling support helpline managed by FEJAR. The freephone helpline (900 533 025) will be promoted across the operators’ digital assets.

FEJAR is recognised as Spain’s longest-serving therapeutic society specialising in the treatment of gambling addiction and its compulsive behaviours.

“We are very proud of joining forces with Fejar in the fight against problematic gambling in Spain,” Andrea Vota, president of Jdigital, said.

Vota remarked that Jdigital members had not hesitated in promoting FEJAR’s new helpline as a tool to enhance the protection of vulnerable players and safeguard operator’s services.

“Our members have a strong commitment to their users and society in general, as well as with our goal of promoting safe and responsible environments for online gambling activity as a responsible form of entertainment,” Vota added.

Jdigital underscored that its relationship with FEJAR would be totally transparent, with its partner publishing independent reports on the helpline progress and development.

“The first phone number to be launched in collaboration with the Spanish online gambling association. We are pleased to have signed this agreement with Jdigital and some of the main online gambling companies in the country, because it highlights the importance of joining efforts on the fight against problematic gambling, a task that has been Fejar’s main goal since its foundation in 1991,” Maxi Gutiérrez, president of FEJAR, said.

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Industry News

EGT Appoints Nadia Popova as CRO and VP Sales & Marketing

Niji Narayan

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EGT Appoints Nadia Popova as CRO and VP Sales & Marketing
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Euro Games Technology (EGT) has appointed Nadia Popova as its Chief Revenue Officer and Vice President of Sales and Marketing.

Mrs. Popova will be responsible for the revenue generation processes, driving better integration and alignment between all earnings-related functions, including marketing, sales, customer success and revenue management for the business verticals of EGT.

Nadia Popova has been part of EGT for 10 years, beginning her carrier at the company in 2011 as Sales Manager and reaching the position of Director of North and Central America, the Caribbean, Chile and Colombia.

“Nowadays, especially in the current world pandemic situation, the effective revenue generation is based on a more holistic approach, which involves the entire management team of the company. Having the support of all my colleagues and working as a team makes me confident that EGT will overcome the global crisis and become stronger than ever,” Mrs. Popova said.

“Our company is not only a supplier, but a trusted partner in our customer’s journey. Many of EGT’s clients need to transition part of their investments online, so we are glad to offer them the complete solution. As for the land-based business – we are planning our next strategic steps, according to the market openings. Our multiplayer terminals were a great success in Asia and having in mind that the region is expected to be one of the first to recover, we will focus on strengthening our local positions. We are also going to launch a new line of jackpots in North America, LATAM and Europe and our AWP and VLT divisions are making strong progress in developing more products for the route markets in Europe and South Africa,” Mrs. Popova added.

“Mrs. Popova has proven herself a valuable asset for EGT’s development throughout the years. Her expertise in the gaming industry has been widely acknowledged within our team and by our customers. I congratulate Mrs. Popova on her promotion and am confident that her business acumen, wide experience and inner drive will be a winning combination for EGT and for all gaming operators that trust our company,” Mr. Vladimir Dokov, CEO of EGT, said.

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