Africa
Deji Enwezor Appointed as CEO of Quanta Nigeria
Quanta, the Isle of Man based Blockchain Lottery pioneer, is delighted to announce the appointment of Deji Enwezor as the CEO of Quanta Nigeria.
Now with over 150 years of experience in just the executive team across gaming, fintech and blockchain, Quanta is targeting emerging markets in Africa as the hub of operations for its ambitious strategy for 2020.
“Our company is continuously growing its footprint in various ways, developing local relationships in Africa that help us to achieve the goal of being a primary entertainment hub of games around having a social impact” Quanta’s CEO, Harmen Brenninkmeijer said. “We need competitive people in our company. In this case, our whole team is very happy to have Deji. He is a pioneer in the gaming industry. We are very proud of what we have today thus we are looking forward for best and brightest future of our company in Nigeria with Deji.”
Mr. Deji Enwezor is an Executive leader and strategist within the Gaming industry; Online Lottery and Sports Betting with success developing, implementing, and managing game strategies designed to meet important and or challenging business needs. After that, he entered over a decade ago into the Nigerian gaming industry.
He spent a few years as a Sports Lotto Consultant for National Sports Lottery Plc and subsequent years in executive and operations in Lagtech Ltd, Adasi777 Ltd, Winlot Global Resources Ltd and Superior Games Ltd, and currently International Lottery & Gaming Ltd as it’s Chief Executive Officer.
Mr. Deji Enwezor is a pioneer in the Nigerian Online Lottery, Sports Betting Industry focusing on retail, live racing, interactive gaming on Mobile Devices and eChannels. He has consulted through his professional career to include the Ghana National Lottery Authority, Africa Millions Jackpot, GTECH, Arsenal Lotto Nigeria, Skillrock Technology Ltd, and Lots Services Ghana Ltd.
Africa
Tekkorp Launches Strategic Initiative To Capitalize On African Market
Tekkorp Capital, the leading global betting and gaming investment and advisory boutique, is delighted to announce Conor OâDonovan is joining to lead its African business, in response to the rapidly growing opportunities across the continent. With a decade of expertise in the African market as a prominent equity investor and several years of hands-on experience as CEO of multi-territory African betting brands, Conorâs leadership will be crucial as Tekkorp and its partners navigate and invest in this rapidly developing region.
Conorâs strategic focus will be on identifying exciting investment opportunities, while assembling an advisory and management team of leading African industry luminaries to steer investment and operational oversight. Investee companies will benefit from Tekkorpâs and its capital partnersâ investment along with the decades of experience built up with some of the most successful businesses in the sector. For operators requiring more than access to capital, Tekkorp will provide comprehensive operational, technical, and strategic support, including product solutions, media partnerships, payments, and legal expertise, ensuring the full resources needed to succeed.Â
Conor OâDonovan, Tekkorp Capital Africa Partner, said: âAfrica offers some of the most exciting growth opportunities in global gaming, with a range of attractive targets across diverse markets. At the same time, the landscape is fragmented and has its unique set of nuances and challenges. Tekkorp, alongside our strategic partners, is well-equipped to navigate these complexities and bring out the potential in strong, locally led businesses. Our goal is to turn these promising companies into regional leaders, building a diversified portfolio of high-performing, compliant brands with strong governance, unblocking the barriers to major operators investing with confidence.â
Matt Davey, Tekkorp Capitalâs Founder and Chairman, commented: âItâs well-known that Africa is a high-growth market, and over the next decade we expect to see strong growth at a significant pace. This will encourage more operators to enter the space, and thatâs why we believe the time is right to get ahead of the coalescing trends and create a balanced portfolio of premium African assets, underpinned by our local expertise, to best capitalise on this profitable opportunity.â
Robin Chhabra, Tekkorp Capitalâs CEO, added: âOf course, weâve long been active investors in the sports betting and gaming industry, always looking for great businesses with strong opportunities in market segments or territories we like. So, this focus on Africa is a logical extension of that philosophy. Weâve assembled a crack team, with Conorâs nous and know-how at the helm, as we explore another fragmented market rich with possibilities.â
Africa
SmartSoftâs expertise and future vision for the African market
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, first ever flying crash game by SmartSoft – JetX emerged as a standout game, particularly gaining substantial traction in Africa. This article provides an in-depth examination of JetX, a popular online crash game, and explores the expertise behind its creation. By focusing on the gameâs features, the developer SmartSoft Gaming, and insights from an interview with the Vice President Commercial, we aim to highlight the factors contributing to JetXâs success and its impact on the gaming industry.
About SmartSoft Gaming
Founded in Georgia in 2015 by industry experts, SmartSoft set out to create a one-of-a-kind casino games provider that offers high-quality gaming experiences worldwide. By combining interactive features with captivating visuals, we blend gaming and gambling to deliver more engaging, entertaining, and superior experiences. Our mission is not just to attract players but to enhance their enjoyment.
To gain further insights into the development of JetX and the vision behind its creation, we spoke with the Vice President Commercial of SmartSoft.
Rusa Javakhishvili Vice President Commercial of SmartSoft shared insights and analytics from African countries, and outlined future plans. Rusa joined SmartSoft two years ago as Head of Finance and Strategic Projects. In early 2024, she transitioned to the commercial side as Head of Account Management, and is now Vice President of Commercials, overseeing several regions, including Africa.
What was the general concept and inspiration behind JetX?
In recent years, the online gaming landscape has witnessed a surge in innovative and engaging titles that capture the interest of players worldwide. Among these, JetX has emerged as a standout game, particularly gaining substantial traction in Africa. The main concept of the game is that it is easy to play, the player is involved in the decision as much as possible, it is fast and within the fast-paced world we think that it delivers exactly what players need for an enjoyable experience.
How does JetX differentiate itself from other crash games in the market?
At SmartSoft, we appreciate our relationships with partners, itâs very important to us. We constantly think and work to create a valuable product and maintain strong connections with them. SmartSoftâs portfolio includes a diverse range of online casino games, each designed to offer unique features and interactive gameplay but JetX is the literal gem!
JetX is an online crash game that combines simplicity with excitement, offering players an engaging betting experience. This dynamic gameplay requires both luck and strategy, appealing to a broad audience seeking quick, high-stakes action. JetX stands out due to its user-friendly interface, real-time gameplay, and mobile compatibility, making it accessible and enjoyable for players on the go. Its growing popularity in Africa can be attributed to its exciting gameplay mechanics and the potential for significant winnings.
What strategies did you employ to ensure JetX appeals to a diverse audience, particularly in Africa?
When we expanded into the African market, we knew itâs a big and diverse region, so itâs important to understand each country individually instead of seeing it as one market. With our partners’ help, weâre working hard to learn about each country’s marketing practices and what types of games people enjoy. Itâs a challenging task, but the African market is a top priority for us, and weâve allocated resources to quickly build our knowledge in this area.
How has JetX been received by African players compared to other regions? Are there any notable differences in player behavior or preferences?
The African market is one of the most interesting and significant for us, and we believe it has great potential. It is a highly dynamic and exciting market, where players are exposed to a wide variety of games. Their enthusiasm for diverse content gives us inspiration and motivation to create games specifically tailored to their unique preferences and needs. Moreover, they are quick to engage with new releases, eagerly embracing fresh content when it aligns with their tastes and expectations. Although Crash products were introduced only recently, they have quickly become a favorite among consumers. We expect this trend to continue growing.
How do you assess player feedback and incorporate it into ongoing game improvements?
This is a crucial aspect for us. Thatâs why, in collaboration with our partners, we consistently review key feedback on our games and strive to incorporate it as much as possible into new versions. We strive to bring enjoyment in everything we do â whether it’s in our work environment, or for the end users. Our goal is to delight both the customers and ourselves with our work. Therefore, we integrate gaming’s fun elements into gambling to maximize enjoyment. This approach fuels our drive to innovate and create playful experiences, redefining the gambling industry and making it more entertaining;
What future developments or updates can players expect for JetX?
Our product has undergone numerous changes since its inception, with many more improvements planned. These changes are aimed at delivering the best possible user experience for players while ensuring the product remains of the highest technical quality.
How has the success of JetX influenced SmartSoftâs approach to game development?
JetX, the first Crash game created in 2018, holds a special place as one of the companyâs most beloved titles. Its global popularity is evident, and we’re thrilled that players enjoy it. At SmartSoft, having a diversified portfolio is crucial, which is why we release new games every year. As pioneers in the Crash genre, we ensure that we continually expand our offerings. Our goal is to provide players with a wide range of high-quality games they can trust to deliver an enjoyable experience.
Africa
SIS partners with leading operator 888AFRICA to provide live numbers draws
Regional reach increases through bespoke iframe with Bitville Gaming
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has partnered with 888AFRICA to provide its comprehensive numbers offering to the operator.
The integration with 888AFRICA, facilitated by a region-specific iframe developed alongside Bitville Gaming, will see the operator gain access to the full suite of over 200,000 live draws. These include the original 49âs live draw, 39âs and Fast 15âs.
The content is presented through a clean, attractive, and engaging front end to maximise the player experience. The launch will significantly enhance the reach of SIS across Africa, where the live numbers draw product suite has already enjoyed great success.
Operating for over 27 years, the SIS- owned 49âs is the original live draw and brings credibility and integrity to fixed-odds numbers betting. To complement this, 39âs and Fast 15âs offer high-frequency events that run every three minutes while maintaining healthy margins for operators.
Launched in 2022, 888AFRICA licences 888 Holdingsâ world-class betting and gaming brands across Africaâs regulated online markets. Currently live in Kenya, Tanzania, Mozambique and Zambia through 888bet, the operator offers a unique betting experience with relevant products and features which will now include live draw offerings which have proven to be popular with audiences.
Joe Andrews, Head of Sales Africa at SIS, said: âThe appetite for live numbers draws in Africa has grown rapidly and partnering with 888AFRICA will significantly increase our product visibility. Bitville Gaming has great reach in the region, and we are thrilled that our partnership is already delivering the widest range of content to operators.â
Ian Marmion, Chief Operating Officer at 888AFRICA said: âOur ability to widen our offering to our partners is always important to us, and the portfolio of live numbers draws from SIS will provide a huge boost in maximising engagement. The content is a proven performer across Africa and I am sure our audiences will welcome this enhancement to our offering.â
Andrew von Hoesslin, Chief Executive at Bitville Gaming, said: âThe aim of our agreement with SIS was to provide a bigger operator network for its content and we are seeing this happen first-hand. We are sure that 888AFRICA and its players will be delighted with the influx of additional wagering opportunities.â
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