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True Lab joins Yggdrasil’s Flagship YG Masters programme

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Yggdrasil adds ReelPlay to rapidly growing YG Masters programme
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Innovative game studio joins Yggdrasil’s established and rapidly growing YG Masters programme to accelerate its global business growth ambitions 

Rapidly emerging games studio True Lab has joined Yggdrasil’s flagship YG Masters programme, instantly gaining access to the supplier’s game-changing GATI standardisation technology as its go-to market interface to realise its global business strategy.

True Lab joins a host of the world’s most innovative independent studios, and game developers on the award-winning YG Masters programme that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

GATI is a preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means YG Masters partners can source, build and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.

GATI is the enabler of the Yggdrasil Decentralised Aggregation Network (DAN). All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

True Lab is an MGA-licensed iGaming provider within the True Flip group providing its growing network of leading brands with innovative HTML5 titles that contain unique math and gameplay.

Its latest multi-channel games include Victoria Wild, a multi-location game with a x20,000 max win, Startup Valley that enables players to gain experience points within the bonus game, and Mining Factory.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “I’m thrilled to welcome our new partners True Lab to our flagship YG Masters programme, powered by the revolutionary GATI technology.

“True Lab has shown great promise with their recent games and their roadmap is packed with exciting content that will deliver all the thrills and excitement players are looking for. It’s going to be fantastic to see them being integrated with GATI, commercialise their roadmap and help them achieve their global growth ambitions.”

Vasily Polynov, Chief Business Development Officer at True Lab, said: “We are very excited with this partnership, which puts True Lab’s stunning and innovative new games together with Yggdrasil’s world-class YG Masters programme. Integration through their standardised GATI technology will give us an opportunity to scale our business operations in a very effective manner.

“True Lab aims to grow across a variety of regulated markets this year, and GATI is the ultimate tool and interface that will enable access to Yggdrasil’s regulatory markets through a single integration. With our first partner product almost ready, we’re looking forward to hitting many lobbies in the near feature.”

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Quixant Launches New Cabinet Offering

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Quixant has announced the launch of Quantum and Qinetic, its new range of turnkey cabinets, which are tailored to the requirements and legislation of all global gaming markets and the sports betting industry.

The range of cabinets is powered by Quixant’s market-leading gaming hardware platforms and comes with a comprehensive suite of peripherals.

They are highly configurable and are available in a range of display and button deck configurations and can be tailored to meet each customer’s individual product and market requirements, with expert technical support from Quixant’s in-house cabinet design team.

Duncan Faithfull, EVP and CCO at Quixant, said: “We are renowned for providing powerful and reliable gaming hardware platforms and software solutions to the gaming industry, enabling our customers to focus on creating the best games and sports betting experiences on the planet.

“Speaking with our customers and the wider industry over recent months, it has become clear that sourcing and developing hardware solutions can be overly time consuming and costly and takes them away from developing content and enhancing the player experience – the thing that really differentiates their products.

“That’s why we developed Quantum and Qinetic, evolving from our range of market-leading platforms, to provide the industry with the powerful, reliable and game-changing outsourced cabinet solutions it requires.

“Like all of our products, they are developed with a deep, in-house understanding of the requirements and regulations of the gaming and sports betting world and are available via a variety of commercial models.

“With Quixant, you can get your cabinets to market faster and make them stand out from the crowd. We enable you to push what’s possible, adding the wow factor that doesn’t just stop customers in their tracks but keeps them coming back.

“While global component markets and their supply chains continue to be compromised, the team at Quixant is using all of its engineering expertise and supply chain knowledge to ensure we meet our customer’s product requirements.

“Launching our new cabinet range and enhancing Quixant.com and The Quixant Hub show our continued efforts to provide our customers the ultimate customer experience, so they can focus their efforts on developing game-changing content and the ultimate player experience.”

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NOVOMATIC Appoints Thomas Schmalzer as New Vice President of Global Sales

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NOVOMATIC AG has appointed its VP of Product Management Thomas Schmalzer as new Vice President of Global Sales.

Schmalzer, who will hold both titles concurrently, assumes the role previously held by Jakob Rothwangl.

Rothwangl started the strategic realignment of the global sales division in February 2021, transforming the organisation and business model.

“I would like to thank my team at Global Sales and all colleagues at HQ as well as internationally, who have supported me in this endeavour for their excellent team work,” Rothwangl said.

“I am happy to devote myself to the expanded area of responsibility with full commitment and will take on the development of product management as well as the expansion of the sales area with equal dedication and the best benefit for our customers worldwide. I am particularly looking forward to returning to the great team of the Global Sales Division in order to jointly shape the future of NOVOMATIC and its valued customers,” Thomas Schmalzer said.

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Betsoft’s Second Take the Prize “Bigger, Better, More” Network Promo Goes Live

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Betsoft’s “Bigger, Better, More” Promo is live. Running 24 hours a day 10 am-10 am CEST 29th September till Thursday 9th October inclusive, players are invited to grab the chance to win a share of €70,000.00 cash.

Following on from the successful launch promotion in June this year, Betsoft is continuing its drive to ensure players and operators enjoy an elite experience. An increased prize pool as well as an extensive choice of slots will appeal to a wider range of player bases. Prize winning spins can be triggered at any point in any game without interrupting play to add further to the thrill of playing to win.

Players can choose one of 40+ slots from Betsoft’s award-winning portfolio, including latest releases Gemini Joker, Wilds of Fortune and Captain’s Quest, Treasure Island and old favourites Take the Bank, Lava Gold and Jungle Stripes. The increased variety across theme and volatility levels also benefits operators through encouraging new player sign up and increased return visits.

Renata Banyar, CMO of Betsoft Gaming, said: “Betsoft is renowned for the consistent quality of its player experience offer. Take the Prize promos add to this experience and reinforce our commitment to our players. We were delighted with the immensely positive feedback from our launch promotion. From the increased number of cash prizes to the wider choice in games, we have ensured that our second is truly ‘Bigger, Better, More’ We wish the best of luck to everyone playing.”

Offering a daily prize-pool of €7000 across 100 cash prize with a total prize-pool during the promotion of €70,000 across 1000 cash prizes, players can certainly enjoy bigger, better and more with Betsoft.

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