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Pragmatic Play Takes Its Entire Slots Portfolio Live With LatamWin

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Pragmatic Play Expands Videoslots Agreement to Include Live Casino Offering
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Pragmatic Play, a leading content provider to the gaming industry, has launched its slot portfolio with South American software solutions provider LatamWin.

As part of a new agreement, Pragmatic Play’s quality offering of slots has been integrated onto LatamWin’s online casino platform “ANDES SYSTEM”, in a move which significantly strengthens the supplier’s presence in the LatAm market.

LatamWin’s operator network will now have access to the provider’s award-winning slot portfolio that continues to grow at an impressive rate with a wide variety of titles added to appeal to players of all demographics, including the multi-award-winning Wolf Gold.

LatamWin has a significant presence in a number of Latin American markets, including Chile and Argentina, as well as establishing a strong market share in Brazil and Mexico.

Melissa Summerfield, CCO of Pragmatic Play, said: “We are very pleased to see our videoslots go live with LatamWin’s casino platform, ANDES SYSTEM.

“We are always looking at ways to expand our footprint in markets across the globe and LatamWin seem to be a perfect match for us and we look forward to a long and exciting partnership together.”

Wilfred Adelsdofer Velasco, CEO of LatamWin Group, said: “Pragmatic Play has an impressive reputation for providing immersive gaming experiences, so we are very excited that we can integrate their slot portfolio.

“We look forward to offering their products to our customers and having a fruitful partnership as we grow.”

Pragmatic Play currently produces up to four new slot titles a month, as well as delivering Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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PRAGMATIC PLAY SIGNIFICANTLY STRENGTHENS CODERE DEAL WITH SPAIN AND COLOMBIA DEALS

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PRAGMATIC PLAY SIGNIFICANTLY STRENGTHENS CODERE DEAL WITH SPAIN AND COLOMBIA DEALS
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Pragmatic Play, a leading content provider to the iGaming industry, has expanded its partnership with Codere that will see it enter Colombia and Spain with the leading operator.

The development heralds the strengthening of the existing relationship between the two parties, which currently sees the supplier providing games to Codere’s customers in Mexico.

Following a completed direct integration, players in Spain and Colombia will be able to enjoy Pragmatic Play’s complete slots offering, including the multi-award-winning Wolf Gold, the hugely popular Sweet Bonanza, as well as recently released Fruit Party 2.

It marks yet more commercial growth for Pragmatic Play, with the multi-product provider continuing to expand its footprint in regulated markets globally.

Bhotesh Maheshwari, VP Commercial Strategy and Operations at Pragmatic Play, said: “Our relationship with Codere has been strong in Mexico and we’re delighted to expand this further into the key regulated markets of Spain and Colombia.

“Our products have been very well received by Codere customers and we look forward to enjoying this growing partnership.”

Sarit Adania, Casino Product Manager at Codere, said: “Pragmatic Play’s slot offering is already enjoyed by our players in Mexico and we’re thrilled to take their content live in two further major markets.

“It is an important step for us as our partnership grows and we look forward to bringing amazing gaming experiences to our Spanish and Mexican customers.”

Currently producing up to five new slot titles a month, Pragmatic Play also delivers Live Casino and Bingo games as part of its multi-product portfolio, available through one single API.

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Playson maintains LatAm expansion with Sellatuparley

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Casino games and software developer Playson has penned a content agreement with Sellatuparley, Venezuela’s leading sports betting and casino operator.

The deal allows the company to introduce its customers to a range of titles within Playson’s widely praised slot portfolio, including proven smash-hits such as Solar Temple, Hand of Gold and Buffalo Power Megaways™.

The move follows on from a succession of similar deals signed by the provider with major operators throughout regulated Latin American markets, as Playson continues to position its offering among the best suited to that fast-growing region.

The supplier recently enhanced its UI to facilitate the enjoyment of its games in portrait-mode, burnishing its multichannel credentials on a continent where mobile gaming is of crucial importance.

Blanka Homor, Sales Director at Playson, said: “We are delighted to be teaming up with Sellatuparley, the leading operator in a territory where we have gone from strength to strength in recent weeks and months.

“Our unique catalogue of titles is ideally suited to the exciting commercial opportunities presented by the LatAm markets, and we feel confident that our content will continue to prove popular with local players.”

Heidegger Moncada, Manager at Sellatuparley said: “Playson’s premium product suite has generated strong appeal with punters in the LatAm markets and beyond, so integrating its content is an important strategic move for us.

“Such agreements help us to maintain our wide-ranging customer appeal and offer entertainment experiences which stand head and shoulders above the rest.”

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Compliance Updates

RMG agrees media rights renewals with British racecourses

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RMG agrees media rights renewals with British racecourses
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Racecourse Media Group (RMG) is delighted to announce it has agreed British racecourse licence extensions for audio-visual and data rights for a new five-year term.

The renewals cover 35 racecourses for their LBO rights and 33 racecourses for all other aspects of their media rights including streaming (Watch & Bet), direct to home (DTH), terrestrial TV and international betting and non-betting until December 31, 2028 .

RMG is 100% owned by its racecourse shareholders and pays 100% of operating profit back to racecourses, which, in turn, benefits the sport. This collective and collaborative ethos has seen RMG’s businesses become the biggest single funder of British horseracing.

It means the likes of the Randox Grand National Festival, Cheltenham Festival, Cazoo Derby Festival, Qatar Sussex Stakes and the Juddmonte International Stakes – which was awarded the Longines World’s Best Race accolade in 2020 – will remain in RMG’s portfolio until at least 2029.

 

With RMG adding all 26 Irish racecourses to its coverage in 2019, it means that five of the top 11 races run in the world last year were broadcast live on RMG’s channel, Racing TV, which is fronted by the two most recent HWPA broadcasters of the year, Nick Luck and Lydia Hislop.

 

Roger Lewis, Chairman of RMG, said:

“On behalf of the Board of Directors of RMG, I thank our shareholders for the trust and confidence they have once more placed in RMG.

“This is a pivotal moment for British racing. The RMG Racecourses, with a unity of purpose, have created business clarity and confidence for years to come. The certainty which this landmark, long-term agreement provides is very special for everyone involved in British racing.

“The RMG Board pays particular tribute to the outstanding leadership of the RMG CEO, Martin Stevenson, who together with his great team of RMG executives navigated this complex and detailed process with rigour, patience and clear focus.

“RMG now looks forward to serving its shareholder racecourses, which, in turn, benefits the sport of racing for the foreseeable future.”

 

Martin Stevenson, CEO of RMG, said:

“It is a matter of great pride that racecourses have placed their rights in RMG’s hands again. RMG has a superb team, who, from the production to the commercial offices, are committed to ensuring first-class output and long-term sustainable growth for our racecourses.

“This will be achieved by continuing to create innovative and different ways of bringing the sport to life and showcasing it to our broad range of audiences. This is also made possible by our much-valued media, technical, broadcast, commercial and bookmaking partners, and, of course, the owners, trainers, breeders, jockeys and stable staff.

“We look forward to continuing to work with Newbury on the remaining period of their term until 2024 and we wish them well thereafter.”

 

Nevin Truesdale, Chief Executive of The Jockey Club, which runs 15 UK racecourses including Aintree, Cheltenham, Epsom Downs and both tracks in Newmarket, said:

“RMG has consistently delivered significant value from media and data rights over a 17-year period and unlocked revenue streams in the betting space far more than any other sport. This has supported JCR’s ability to make significant investments into prize money and enhance the experience we offer to participants and customers.

“More recently, the income RMG has delivered to all its shareholder racecourses has been vital through the very difficult pandemic period without spectators and other on-course revenues. I am excited by many of the technology developments that lie ahead, particularly in the in-play betting space and further development of Watch & Bet. RMG has a really important role to play in our sport’s growth in the years ahead.”

 

Adam Waterworth, Sport Managing Director at Goodwood Estate, said:

“As one of the founding members of Racing UK in 2004, we are delighted to continue our relationship with Racecourse Media Group until 2029. RMG’s model of racecourse ownership gives racecourses complete control over the commercialisation of their media and data rights. Racing TV’s innovative production and award-winning presentation has taken racing broadcasts to the next level – and we are delighted our events will receive the world-class coverage they merit until at least 2029.”

 

Jeremy Martin, Executive Director of Salisbury Racecourse, said:

“Licence fees are a significant element of the executive contribution to prize-money and mean that we can continue investing in the facilities to improve our customers’ experience, where and when necessary. RMG has a long, proven record of delivering the best performance and we are delighted to renew for another five-year term.”

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