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BETBY INTEGRATES TVBET GAMES ONTO PLATFORM

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BETBY INTEGRATES TVBET GAMES ONTO PLATFORM
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Pioneering sports betting supplier BETBY has signed an agreement with TVBET to integrate the live games provider’s products to its platform offering.

The innovative all-in-one product from the provider is designed in the form of fast-paced live games, streamed from a remote studio. With gameplay lasting on average three minutes, its products are uniquely designed in an era where quick outcomes and mobile play are highly important to any offering.

TVBET’s products will join BETBY’s existing catalogue and is available to all of the supplier’s clients via a single API integration. Current clients of the provider already have access to the live games.

The supplier has made a statement in recent months with the swift expansion of its portfolio, with TVBET’s live games the latest addition as BETBY looks to expand into varying player demographics, which was kickstarted by the integration of a virtual sports offering at the end of 2019.

Leonid Pertsovskiy, CEO at BETBY, said: “We are delighted to have signed this agreement with TVBET, which will significantly expand our product offering to our customers.

“Diversifying our portfolio with engaging content is something we are eager to do, and TVBET has a great fan base for their innovative titles.”

Petr Korpusenko, CEO and Co-founder at TVBET, said: “We are thrilled to be partnering with BETBY, whose platform continues to stand out as one of the most dynamic in the industry.

“By offering our products alongside its core platform offering, we look forward to giving BETBY clients an alternative avenue for growth.”

Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Industry News

Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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Industry News

EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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