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Red Knot flies in for a new take on sports betting and gaming PR From

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Red Knot flies in for a new take on sports betting and gaming PR From
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Red Knot Communications, a new boutique PR and marketing agency, has been launched to breathe new life and innovative content into both B2B and B2C campaigns.

Kick-started by a senior team of media and industry specialists whose combined experience spans the overlapping domains of sports, betting and gaming – alongside broader backgrounds in multimedia entertainment, sponsorship and publishing – Red Knot is bringing a fresh approach to public relations and marketing solutions in a sometimes staid sector.

Red Knot’s range of services includes digital communications, design and PR, including crisis communications, brand development, ambassador management, tactical thinking and strategic global marketing campaigns.

The start-up’s idea was realised by Rich Thorp, former biz-dev director of FSB, and Camilla Wright, co-founder of influential media and entertainment brand Popbitch and regular contributor across digital, broadcast and print media. Red Knot already has an international scope, thanks to offices in London, Manila and Hong Kong, while its senior management team brings unrivalled cross-platform expertise, covering established and emerging markets in Europe, Asia, and North and South America.

Romilly Evans, former head of sports and betting content at IG Group, joins as content partner, having worked in PR and multimedia with companies as varied as The Telegraph, ITV Sport, talkSPORT, Bloomberg and The European Tour. Red Knot’s team is completed by Andy Clerkson, an expert in technology development and product strategy, who has overseen many companies’ successful transition from start-up to scale-up stage. Clerkson has spent three decades building global brands in media, sports betting and gaming, notably managing Maxim magazine at its height, founding Grand Parade and helping The Stars Group and FOX Sports set up FOX Bet in 2019.

This eclectic blend of backgrounds is unique in the industry, allowing Red Knot to draw from decades’ worth of experience working with some of the biggest names in media, while also standing at the intersection of the global growth that was accelerating across the betting and gaming worlds before the slowdown hit. Red Knot operates across channels and worldwide markets, enabling its clients to tell the story of their varied businesses to targeted audiences via exactly the right platform.

Camilla Wright, partner at Red Knot, said: “The gaming and sports betting industry across the world was facing unparalleled headwinds in 2020 even before the COVID-19 outbreak. Media, public opinion and regulatory challenges haven’t gone away, but brands will increasingly be judged on how they behave during these uncertain times. Red Knot can help you understand and respond to this evolving environment, helping you shape the way the world sees you – wherever you are and wherever you want to do business.”

Rich Thorp, partner at Red Knot, added:“PR and marketing have always been a logical extension of my business development background, so it’s great to assemble a team which is equally passionate about PR. Our sector has always been so resilient and innovative that we stand a better chance of quickly adapting to a new normal. As with any period of uncertainty, there are both challenges and unexpected opportunities, so the key is marshalling your resources to make your business as anti-fragile as possible. And Red Knot is perfectly placed to assist with both messaging and strategy, working as we do from a nimble, distributed model which already extends from East to West.”

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TaDa Gaming Enlivens Gaming on the Go with Keno Bonus Number

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TaDa Gaming Enlivens Gaming on the Go with Keno Bonus Number
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Favourite lottery style game is updated for mobile first play with significant bonuses.

Drop into the exhilarating world of Keno Bonus Number from TaDa Gaming and experience high octane thrills. This super-fast paced game delivers immersive play in a simple but mesmerising display of colours, pings and wins.

A clearly laid out grid shows the RNG chosen numbers’ location across the top section, the choice of 80 numbers in the centre section and the paytable odds at the bottom. Players have the chance to buy up to five additional numbers depending on the winning odds; plus the Treasure Chest has its own special bonuses to keep the play fast and furious.

Players select one to ten numbers across the sequentially numbered grid of 1 – 80 and the game begins. RNG selects 20 numbers and the grid lights up in a flash of colours.

Purple cells have not been selected; pink shows a player pick but the number did not come up; blue shows the system selected this number but the player did not; and gold is the colour everyone wants to see as this means a win!

A bonus at the end of the round is given depending on the number of winning cells and the corresponding paytable odds, which are shown in an easy to understand, clickable symbol format.

The Treasure Chest icon at the top of the grid has its own bonus offer. Before the game starts, three random numbers, one gold, two purple, are chosen and will transform the corresponding cells into these colours. When the purple bonus is drawn, players receive one additional number but a generous THREE EXTRA NUMBERS for the gold bonus.

Keno Bonus Number allows players to choose their strategy, stick to lucky numbers or set up Autoplay for quick and random chances. Enhanced with crisp graphics, vibrant colours and a clear user interface, players will relish the simple rules and significant win potential.

Sean Liu, Head of Product Management at TaDa Gaming, said: “Keno Bonus Number is mobile first in design. The game’s rapid and immersive play makes it perfect for gaming on the go, while the extra bonus features add a new layer of engagement to an old favourite.”

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Amusnet Wins Best Game Studio at the SiGMA East Europe Awards 2024

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Amusnet has won the prestigious Best Game Studio title at the SiGMA East Europe Awards 2024, held in Budapest. The event set the stage for a night of celebration, aligning with SiGMA’s highly anticipated conference and expo, which welcomed over 9000 attendees from the iGaming and emerging tech sectors.

Securing the Best Game Studio marks another significant milestone for Amusnet, demonstrating its robust portfolio of over 300 casino games. This honour underscores the company’s steadfast dedication to high quality within the iGaming sector, further solidifying its position as a trusted partner for industry partners in East Europe and beyond.

Amusnet’s products are centered around its diverse online slots, including classic and contemporary fruit themes, innovative dice slots and progressive jackpots. These games are distinguished by their exceptional graphics, user-friendly interfaces and engaging features designed to enhance player experience.

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FBMDS and FBM Foundation host solidarity keepy-uppy initiative at G2E Las Vegas 2024

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FBM Digital Systems (FBMDS), a leader in iGaming innovation, and FBM Foundation are joining forces to host a special solidarity initiative linked to the Ronaldinho Crash game by FBMDS at this year’s Global Gaming Expo (G2E) in Las Vegas. From October 8th to 10th, visitors to booth 2848 will have the opportunity to participate in a Keepy-Uppy Challenge, designed to give back to communities in need while promoting the spirit of solidarity.

The initiative invites attendees to show off their soccer skills in a simple but meaningful way: for every successful keepy-uppy (juggle) a participant completes on the newest Ronaldinho Crash game, the FBM Foundation will donate $1 to support vulnerable communities around the world. These donations are going to be made to individuals affected by natural disasters, children in need of educational resources, and other vulnerable groups.

This is FBM Foundation’s first ever participation at an international casino gaming trade-show and the choice of G2E Las Vegas to make its debut was not random. Choosing a stage like the Global Gaming Expo was the right move to showcase the Group’s will to make a difference in the world, sharing its solidarity footprint with a broader, diverse audience of casino gaming enthusiasts, casino operators, players and industry professionals.

“We believe in the power of coming together for a greater purpose,” says Renato Almeida, Director of FBM®️ Group. “This initiative not only highlights the team-building spirit that defines FBMDS, but it also allows us to showcase the work of the FBM Foundation and our commitment to making a positive impact on the world with the help of G2E Las Vegas.”

FBM Foundation has long been dedicated to supporting causes that promote education, community development, and relief efforts for those impacted by crises in the Philippines, Brazil and beyond. “Through this keepy-uppy challenge, FBMDS and FBM Foundation aim to inspire action and demonstrate how collective efforts—whether on the field or off—can make a real difference in the lives of those who need it most”, shares FBM Foundation’s representative, Vítor Francisco.

The Ronaldinho Crash game is one of FBMDS’ latest product releases, featuring the global football legend Ronaldinho Gaúcho on a thrilling keepy-uppy crash gaming experience. The game, which was officially launched during the American Cup and will be available to try at the fair, is already winning over crowds in multiple countries around the globe.

In addition to Ronaldinho Crash, visitors to G2E Las Vegas 2024 will be able to experience for the first time the new Infinity Series video bingo line and the new Sapphire Fever bingo, the new Safe Blaster slot game, as well as the popular Champion Tales crash game, the famous Top+Plus table games collection and much more.

Attendees at G2E Las Vegas 2024 are encouraged to stop by booth 2848, take part in the challenge, and help support the initiative between FBMDS and FBM Foundation. Whether you’re an expert juggler or simply want to get involved, every attempt counts towards the greater goal of raising funds for global causes.

 

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