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UniversalSoft to integrate Golden Race’s all-in-one solution

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UniversalSoft to integrate Golden Race’s all-in-one solution
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Award-winning Virtual Sports and Betting Technologies provider, Golden Race, has signed a partnership with Latin American UniversalSoft.

Thanks to this deal, Golden Race will have its all-in-one solution integrated through the net of Universal Soft betting shops and online platforms.

Horse racing company UniversalSoft is one of the main companies operating in Perú, Chile, Ecuador and Venezuela, with more than 500 retail points of sale over those countries.

“It is always good to strengthen our presence in Latin America. It is a very special market for us and we dedicate all of our efforts to give Latin American gambles the best quality in our virtual games and sports. Thanks to Universal Soft’s net of casinos, betting shops and online platforms we will be able to bring our product to more people”, says Martin Wachter, Golden Race’s CEO and Founder.

“We are very happy to include Golden Race’s all-in-one solution in our betting shops and online platforms. They are market leader and we want our customers in Latin America to have the best and most complete gambling offer. We are sure that our client will love this new addition to our gaming portfolio,” explained Henry Daniel Tapia, Universal Soft’s CEO and Founder.

Golden Race’s all-in-one solution integrates successful Spinmatic’s slots, Hollywood TV’s live games and, of course, Golden Race’s virtual sports in a single API.

 

ABOUT GOLDEN RACE:

Golden Race is a leading developer and provider of award-winning virtual sports and betting solutions. Being the global leader in virtual football league play and pre-recorded video sports, the company generates more than 15 million tickets per day through major partners around the world.

Golden Race’s games have been licensed and certified in the most demanding jurisdictions and are currently available in over 50,000 shops and more than 400 websites.

In 2019, Golden Race was recognised as best virtual sports provider in Central & Eastern Europe, Southern Europe and the Baltics by the CEEG Awards, the SEG awards and the BSG awards respectively. The company also received two SBC Awards in the same year.

Founded in Malta in 2006, Golden Race has now more than 300 employees, owning several major brands in the industry, including Spinmatic in the area of Slot development and the live games provider HollywoodTV.

Gambling in the USA

Spearhead Studios becomes new Fusion™ partner

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Spearhead Studios becomes new Fusion™ partner
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Aspire Global’s Pariplay Ltd, the leading aggregator and content provider, has taken content from Spearhead Studios live on its Fusion™ platform.

Games produced by Spearhead Studios, the gaming development company of EveryMatrix, are currently being rolled out in regulated markets worldwide through Fusion™, Pariplay’s innovative solution.

Spearhead Studios develops high-quality video slots, table games and other online real-money games, with a strong focus on localised and data-driven production. Its content is currently live with over 100 online casino operators in 14 markets across Europe, Latin America, and soon the U.S.

Pariplay’s Fusion™ aggregation platform incorporates a suite of back-office conversion and retention tools that enhance player value, while featuring thousands of titles from the industry’s leading games developers.

The Spearhead Studios content deal is the latest in a string of new partnerships as Pariplay furthers its growth in regulated markets globally.

Callum Harris, Director of Partnerships at Pariplay, said: “Spearhead Studios has carved out a deserved reputation for delivering slick content that is very carefully designed to appeal to local audiences.

“The addition of this innovative studio’s product portfolio on Fusion™ is the latest step within our mission to offer players a wide variety of content that appeals to a range of demographics in markets around the world.”

Mathias Larsson, Managing Director of Spearhead Studios, said: “By integrating with Pariplay’s aggregation platform, we are able to reach a significantly larger range of operators in regulated markets globally.

“We believe our content hits the sweet spot in terms of giving players in local markets experiences that resonate with them. We look forward to a long and successful partnership, characterised by mutual growth.”

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Interviews

Q&A with Ohad Narkis, CO-founder of PlayOJO

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Q&A with Ohad Narkis, CO-founder of PlayOJO
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Why did you choose Mexico for the latest LatAm market in which to launch PlayUZU?

We believe that Mexico has the potential to become one of the largest and most vibrant online casino markets in Latin America and a place where our PlayUZU brand and the unique player experience that we offer is a great fit. The market ticks a lot of boxes in terms of viability – it has a large population of 130+ million people, a diverse media landscape and sensible marketing regulations – which will allow us to hit the ground running and start to drive awareness and generate market share from day one. We are already live in other LatAm countries and will use the lessons we have learned in these markets to really make a splash in Mexico.

 

What opportunities do you see in Mexico and how does the market compare to others in Latin America? 

The biggest opportunity for us is that there is a strong appetite for online casino and video bingo among Mexico’s large population but to date, the majority of online gambling brands live in the market have mostly catered to sports betting. PlayUZU is 100% focused on casino and bingo which makes us confident that we will be able to deliver a superior experience to players looking for a place to enjoy slots – we stock more than 3,000 in our lobby – table games, live dealer and, of course, video bingo. The focus on a more casual games offering also will allow us to target a different audience and seek advertising opportunities in less crowded media places.

 

How have you localised PlayUZU for the Mexican market? What can players expect when playing at the casino? 

So PlayUZU is the Spanish-language version of our flagship PlayOJO brand. This means the entire casino has been fully translated into Spanish and we also have a dedicated Spanish-speaking customer support team. In addition to this, we have localised the game lobby with slot content from providers that have proved to be popular in other Latin American markets.

It goes without saying that our live casino lobby is loaded with titles that have Spanish-speaking dealers and we have also added a wide range of video bingo titles from providers such as Zitro Gaming and Ortiz Gaming to meet the high demand we expect for these games. This will allow us to differentiate, as to date not many operators have added video bingo titles to their lobbies so this is an area where we can stand out from the get-go. We are also operating a fully localised peer to peer bingo product which we’re confident will do very well in MX. We are leveraging our experience from operating as a successful UK bingo site to Mexico, which is a much less crowded bingo market and we are confident that together with our casino proposition PlayUZU will become the default destination site for casual players in MX.

While PlayUZU has been fully localised for Mexico, players can expect the same fun, fair and transparent experience that has made PlayOJO and PlayUZU household names in markets around the world. This includes no wagering requirements whatsoever.

 

How are you driving awareness of the PlayUZU brand in Mexico? Will you be using the same marketing tactics as in European markets? 

We plan to be aggressive with our marketing activity, as we have been in the other markets where we are active. In Mexico, this will include above the line campaigns, and we have already joined forces with two TV media companies so that we can really go big from the moment we launch. This includes plans for a bespoke PlayUZU TV show! We will also be running social media and paid media campaigns, as well as other marketing activities. Initially, campaigns will focus on educating players but with the same fun and entertaining approach that we have used in other markets.

 

What are your plans for the wider LatAm market?

We believe that Latin America will become one of the largest online gambling markets in the world, so it is a region that we are monitoring very closely to identify opportunities for PlayUZU. We are already in the advanced stages of securing a licence in Buenos Aires city, Argentina, through a joint venture with a local partner. The market has only just opened up, so we are really keen to enter and leverage the first-mover advantage.

We are also keeping a close eye on Brazil but to date, the focus has been on sports betting and it remains unclear whether online casino will be included in enabling legislation. If we see strong indications that it will be, then we will certainly make a play in the market.

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Gambling in the USA

Happening next week, the Gaming Americas Q1 Meetup (26 January, 2022)

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The Gaming Americas Quarterly Meetups have proved to be of huge success for the gaming and gambling industry in North and Latin America, and the #hipthers are excited to send you a reminder that the Q1 Meetup of 2022 is taking place next week on 26 January.

Launched in 2021, the quarterly meetups are designed to keep you up-to-date with what is fresh in the North and Latin American gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during the year. All this is done in a safe, virtual environment.

You can register here for free to receive updates about the speaker lineup and agenda.

As mentioned above, the first virtual quarterly meetup will take place next week on Wednesday, 26 January, and here is the lineup of discussions you can join via ZOOM, WireUp, HIPTHER TV, or YouTube:

Times are EST – (GMT -5) New York Time

  • 9:30 AM – 10:30 AM – Is the LatAm market emerging or maturing (11:30 – 12:30 – Buenos Aires Time)
  • 10:30 AM – 11:30 AM – Is responsible gambling being sufficiently prioritized in the US market?
  • 11:30 AM – 12:00 PM – Fireside chat: Applying different tactics to reaching bettors in North America and Europe
  • 12:00 PM – 1:00 PM – US Legislation Round-up
  • 1:00 PM – 1:45 PM – The Canadian Gaming Industry Updates with Chantal Cipriano
  • 1:45 PM – 2:15 PM – Fireside Chat: SeventySix Capital welcomes new guest
  • 2:15 PM – 3:00 PM – Crypto Catchup with Segev LLP

Among the confirmed experts who are taking part in the discussions you can find:

  • Brianne Doura-Schawohl – Founder and CEO, Doura-Schawohl Consulting LLC
  • Victoria Reed – Co-Founder at Better Change
  • Jenny Lu – General Manager North America of OtherLevels
  • Charmaine Hogan – Head of Regulatory Affairs at Playtech
  • Chantal Cipriano – Vice President of Legal, Compliance & People with PointsBet Canada
  • Gabriel Szlaifsztein – General Manager LATAM at Continent 8 Technologies
  • David Mann – Chief Commercial Officer at Swintt
  • David Charnock – Business Development Executive at FSB
  • Andrea Rossi – Commercial Director Southern Europe & LatAm at Betsson Group
  • David Plumi – Regional Managing Director Latam & Spain at PressEnter Group
  • Tony Ure – Head of e-Gaming, Isle of Man Digital Executive Agency, Department for Enterprise
  • Victor Pronk – Chief Commercial Officer (CCO) at Incentive Game
  • Allan Petrilli – VP of Sales & Growth at Intelitics
  • Hugo Vint – Business Development and Growth for OtherLevels in Europe
  • Brandt Iden – Head of Government Affairs, US for Sportradar US
  • Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling, Entain
  • Christopher Hebert – Gaming Division Director, Louisiana Attorney Generals Office
  • William J. Pascrell, III, Esq – Partner at Princeton Public Affairs Group, Inc.
  • Ty Jackson – Sports Tech Investor at SeventySix Capital
  • Ron Segev – Founding Partner of Segev LLP

You can register here for free to receive updates about the speaker lineup, agenda, and all upcoming meetup-related information, including recordings.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app (in testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

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