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DWG signs inaugural UK operator deal with Betfred

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Design Works Gaming launches bespoke Nifty Fifty Megaways™ slot with Betfred
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Leading games provider and social casino operator Design Works Gaming (DWG) has announced a partnership with Betfred, marking its first direct integration with a UK operator.

Betfred customers will initially have access to 20 of DWG’s best-performing titles. These will be a combination of the supplier’s video slots, stepper slots, and scratch cards, as well as proprietary non-reel spinning games, such as its social casino blockbuster, Test Your Strength.

Twelve of DWG’s titles will be offered on Betfred’s recently re-launched Vegas tab, aimed at providing the operator’s customers with a truly authentic Vegas experience, while the other eight will be available on Betfred’s Games site.

DWG has a rich history of developing hit land-based slots for some of the biggest suppliers in the industry, including Novomatic, Aristocrat and IGT. It also operates a number of its own highly successful social casinos.

Andy Harris, UK CEO of DWG, said: “Betfred is one of the best-known names in the industry so it is very exciting for us to sign with them as our first direct integration deal in British real money gaming.

“Our portfolio has already proven itself commercially in both land-based and social casinos, so we are able to provide the very best content to our partners. We look forward to an enjoyable and lengthy partnership with Betfred as a result.”

Andy Horne, Head of eGaming at Betfred, said: “DWG has a portfolio of content that has already been rigorously tested and enjoyed by millions of players. It also has a rich Las Vegas heritage, so the fit of the games for our new Vegas site couldn’t be better.

“We have plans to significantly scale up the number of DWG games in the coming months, so this marks the start of an exciting journey for both of us and we’re delighted to be able to share these games with our customers.”

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Belatra grows games portfolio with Golden øks title

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Belatra grows games portfolio with Golden øks title
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Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year.

Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere. Players must complete adjacent ways on the reels to win and there are 243 ways available. Symbols include a line-up of Norse fighters, wooden rönds, overflowing tankards and tree amulets.

A resplendent raven acts as the Wild and can be substituted for each of the symbols aside from the Axe Scatter symbol. Three or more Scatters will trigger the Bonus game and will be played with a maximum of 3000x. Should players find five Scatters, the Golden Axes feature will launch in which players could win up to 9999x. During the base game, there is the +25% to the bet” feature that once activated will automatically increase by 25% – doubling the chance of triggering the bonus

When the Bonus Axes and Golden Axes feature begins, players are faced with four targets set across a snowy plain. Each target is responsible for one digit of the final winning multiplier total. The furthest left target determines the lowest digit, the next targets show the following winning digits. Players must step up to the challenge of throwing the axe at the target to reveal numbers ranging from 0-9. The feature finishes when all targets are hit or when the axe misses or falls short to land in the snow. Each number is accumulated during the feature to reveal the final multiplier total. If targets are not completed, then players can purchase an extra Axe to try to hit the remaining one.

Golden øks has the Buy Bonus option. Those players with enough credit can enter into the standard or special bonus round. There is also the choice to opt for the Mystery 1/5 button that triggers a 1 in 5 chance of winning the Standard or Golden Axes game.

Sergey Chernyavski, Belatra Games’ CCO, said: “Golden øks is another shining example of the talent our games studio has in creating truly engaging games. Players love the game mechanic and the Axe bonus gives everyone a chance to hit the massive returns on offer.”

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CT Interactive has concluded a key deal with Twinsbet.lt

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CT Interactive has concluded a key deal with Twinsbet.lt
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CT Interactive has concluded a key deal with Twinsbet.lt, marking a significant milestone in its strategic expansion across the Baltic region. The deal, primarily focused on the Lithuanian market, signifies CT Interactive’s commitment to enhancing its footprint in Estonia, Lithuania, and Latvia.

Milena Tsankarska, CCO at CT Interactive, expressed her confidence about the collaboration, stating: “We are thrilled to partner with Twinsbet.lt, a reputable player in the market. This strategic alliance aligns perfectly with our mission to deliver cutting-edge gaming experiences to players across the Baltics.”

Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “Twinsbet.lt’s dedication to providing top-quality gaming services resonates with our own values. This collaboration opens up new avenues for growth and innovation, allowing us to cater to the diverse preferences of players in the region”.

Through this deal, games like Chili Fruits, Coffee Magic, Pot-o-Luck, 40 Treasures, Lucky Clover and more will become available at Twinsbet.lt.

“This collaboration with CT Interactive underscores our commitment to delivering unique gaming experiences to our customers. By leveraging CT Interactive’s expertise and innovative solutions, we are confident in our ability to elevate the gaming landscape in Lithuania and beyond”, commented a Gunnar Vilk COO of Twinsbet.lt.

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Running for those who can’t: Allwyn unites leading voices in sports and para sports to drive record participation in the world’s largest race

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Running for those who can't: Allwyn unites leading voices in sports and para sports to drive record participation in the world's largest race
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Global sporting stars have come together alongside Allwyn, a leading multi-national lottery operator, to shine a light on the role of sport in building a better world. Colin Jackson, former GB Olympian and world record holder; Marc Herremans, Belgian wheelchair Ironman triathlete; and Professor Nick Webborn CBE, Chair of the British Paralympic Association, have united alongside Allwyn to encourage people from around the world to take part in the 2024 Wings for Life World Run on 5 May, targeting a record one million participants in the world’s biggest simultaneous race.

Established in 2014, The Wings for Life World Run is a uniquely inclusive global event. All participants start at the same time, worldwide. There is no fixed finish line, instead the virtual Catcher Car begins its chase 30-minutes after the start and increases in speed, passing participants one by one until the last participant is caught. Once overtaken, you are a finisher. With hundreds of thousands running, rolling, or walking at the same time in the world’s largest simultaneous race.

100% of all entry fees and donations are given to scientific research and clinical studies worldwide to find a cure for spinal cord injuries. The Wings for Life World Run has raised €43m for Wings for Life, a non-profit foundation which provides funding for international scientific research on spinal cord injury.

The World Health Organisation estimates there are up to 500,000[1] new spinal cord injuries every year. Depending on the severity of the injury, that can lead to paralysis, sensory disturbance, and even breathing problems. These injuries typically occur as a result of an accident in daily life, which in an instant drastically changes a person’s life. The Wings for Life World Run unites people from around the world to help change the trajectory of these injuries by funding cutting-edge research projects.

Professor Nick Webborn CBE, in addition to acting as Chair of the British Paralympic Association is a researcher in Paralympic sports medicine and wheelchair tennis player, who himself suffered a spinal cord injury at a young age said: “As we approach the Paris 2024 Paralympics, it is a great time to demonstrate the importance of inclusivity in sports. Spinal cord injury can have a profound effect on an individual and those around them, and staying physically active is especially important for disabled people to maintain their health. The vision of the British Paralympic Association is ‘Through sport, a better world for disabled people’. The values of Allwyn and the Wings for Life World Run marry perfectly with this vision, and highlights what makes participating in this event so valuable. I am delighted to be able to support Wings for Life to help raise funds to find a cure for spinal cord injury through research.”

Allwyn’s three-year agreement as official global partner of the 2024 Wings for Life World Run sees it encouraging over 7,000 employees and others from AustriaCzech RepublicSwitzerlandGreece & Cyprus, UK, and the United States to participate and raise funds. Allwyn’s partnership with Wings for Life World Run is just one of the contributions made as part of its commitment to give back to good causes.

Colin Jackson and Marc Herremans, as Sports Director and Wheelchair Sports Director for the Wings for Life World Run, visited Allwyn colleagues at their offices in Watford and Prague to explain the cause and impact of the event, and to encourage people to take part.

Marc Herremans commented: “I have experienced first-hand how a spinal cord injury can transform your life. With the support of Allwyn colleagues and global participants in this year’s race, we move one step closer to improving the quality of life of people with spinal cord injuries around the world.”

Colin Jackson added: “The Wings for Life World Run is truly an event like no other. Seeing the enthusiasm of people to join in, knowing they take part alongside thousands of others, is always inspiring. Allwyn’s mission to change lives for the better is what the race is all about, and their support makes our mission possible.” 

Pavel Turek, Chief Global Brand, Corporate Communication and CSR Officer at Allwyn said: “Allwyn’s commitment to inclusivity and giving back to good causes makes our partnership with the Wings for Life World Run a perfect match. We are proud to be going into our second year as official global partner to this unique and inspiring event. With each person wheeling, running, or walking their own race together, however we take part, we all win.”

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